#WrestleElJadida

African Championships preview: Oborududu chases record 11th title

Friday, May 13, 2022 - 16:57 By Vinay Siwach

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EL JADIDA, Morocco (May 13) -- Odunayo ADEKUOROYE (NGR) has spent around nine months off competition. A heartbreaking loss in Tokyo meant that she missed out on a medal at her second straight Games. But with African Championships and Commonwealth Games scheduled within three months, the World silver medalist is back for the continental tournament beginning next week in El Jadida.

As she is coming back after a break, the five-time African champion is jumping up to 59kg for the tournament. While she has nothing to prove at the competition, it will be a warm-up before she goes for her title defense at the Commonwealth Games in August.

Along with Adekuoroye, Nigeria will pin hopes on Blessing OBORUDUDU (NGR) to guide the country to defend their team title. The Tokyo Olympic silver medalist will be looking for her 11th straight African title.

Odunayo ADEKUOROYE (NGR)Odunayo ADEKUOROYE (NGR) will be eyeing her sixth African title. (Photo: UWW / Martin Gabor)

Oborududu, unlike her younger compatriot Adekuoroye, wrestled at the World Championships in Oslo after the Olympics but lost early. But she began the 2022 season with a gold medal at the Ranking Series in Istanbul in February.

That victory included a win over world champion Meerim ZHUMANAZAROVA (KGZ) in the final. Oborududu had defeated her in the quarterfinal of the Tokyo Games as well.

Nigeria has entered nine wrestlers out of ten weight classes as it has missed the 62kg. It may prove tricky as its biggest challenger Tunisia has entries in all 10 weight categories.

It will be a close battle between the two nations for the title as Tokyo Olympians Sarra HAMDI (TUN), Siwar BOUSETA (TUN), Zaineb SGHAIER (TUN) and Rio bronze medalist Marwa AMRI (TUN) are leading the charge for their country. Also in the mix is young star Khadija JLASSI (TUN) at 65kg.

Adekouroye and Bouseta will clash head-on at 59kg and that may prove to be crucial in deciding which country finishes at the top.

Samar HAMZA (EGY)Samar HAMZA (EGY) will be the favorite to win the 76kg weight class. (Photo: UWW / Kadir Caliskan)

Usually, at continental championships, freestyle and Greco-Roman styles highlight the competition but that is not the case for African Championships.

Apart from Nigeria and Tunisia, Egypt will also be banking on making a good run at the tournament.

Its first-ever world medalist and defending champion Samar HAMZA (EGY) will be competing at 76kg and at her fifth continental championships. Ever since she began competing at the senior level in 2016, she is yet to lose a bout.

So when wrestling begins Saturday, all eyes will be on these stars who are chasing continental glory before the World Championships in Belgrade, Serbia in September.

Nicolaas DE LANGE (RSA)Nicolaas DE LANGE (RSA) will be making his senior African Championships debut. (Photo: UWW / Kadir Caliskan)

In freestyle and Greco-Roman, a few names stand out that fans need to follow.

Algeria is the favorite to defend their freestyle team title from 2020 and two-time African champion Abdelhak KHERBACHE (ALG) is jumping up to 61kg and will be looking for his third title and first at the new weight.

At 57kg, Tokyo Olympian Diamantino IUNA FAFE (GBS) will be eyeing his first African title after missing out on one in 2020 when he finished with a silver medal. His biggest challenge will be Salah KATEB (ALG) who is competing at the senior African Championships for the first time. He won the junior title in 2017.

Fateh BENFERDJALLAH (ALG) at 86kg will be a star attraction as the youngster chases his first gold at the tournament after missing out in 2020. The experience at the Tokyo Olympics will also be beneficial for him to negotiate the challenge of his opponents.

Junior world bronze medalist Nicolaas DE LANGE (RSA) will be the favorite to win the 97kg weight class but Abderrahmane BENACHA (ALG) will be a big name to overcome.

U23 world silver medalist from 2018 Youssif HEMIDA (EGY), who trains in the USA, will be the favorite to win the three-man 125kg bracket.

With Tokyo bronze medalist Mohamed EL SAYED (EGY) giving the tournament a miss, Egypt wrestler will have a challenging road if it wants to win the team title. The race may come down to Algeria and Tunisia as these two nations are the only ones with 10 wrestlers entered.

The U17 and U20 African Championships will also be held in El Jadida. The U17 tournament begins Tuesday, U20 begins Thursday and the senior will begin Saturday with women's and Greco-Roman. Freestyle will close out the tournament on Sunday.

Live action and highlights from all the three competitions will be on uww.org.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.