#WrestleTallinn

Arujau Ascends to World Finals, Upsets Reigning World Champ Idrisov

By Eric Olanowski

TALLINN, Estonia (August 12) – Vitali ARUJAU (USA) ascended to Tuesday night’s junior world finals after upsetting returning world champion Akhmed IDRISOV (RUS), 8-1 in their 57kg semifinals bout. 

Arujau, a 2016 cadet world runner-up, scored two takedowns and a pair of two-point exposures en route to the unexpected seven-point victory over the Russian wrestler who was one of three returning freestyle world champions looking to win back-to-back titles.

In the opening period, Arujau snatched a high-single leg, and with his opponent hobbling on one foot, the American thunderously swept out the leg of Idrisov and gained the 2-0 advantage. Arujau conceded a step out and slid into the second period with the 2-1 lead. 

In the closing period, Arujau transitioned from a double to a single leg and instead of finishing the move on his feet, the American exposed his Idrisov’s back and extended his lead to 4-1. 

Down by three points, Arujau’s opponent picked up his offensive urgency and shot a double but couldn’t penetrate the defense of the American. With his opponent caught undeath, Arujau capitalized on the Russian wrestler’s mistake and exposed his back for the second time in the period and widened his advantage to 6-1. 

Even with the five-point lead and short time remaining, Arujau remained in attack mode and tacked on another takedown. He ultimately picked up the upset win over the reigning world champion, 8-1 and reached the world finals for the first time since falling in the 2016 cadet world finals. 

Arujau will wrestle Toshiya ABE (JPN) on Tuesday night in the 57kg finals. Abe scored a takedown and three leg laces to build an early 8-0 lead over Vrezh GEVORGYAN (ARM). Though he wasn’t able to close the match out early, the three-time world team representative picked up the 10-3 victory and cemented his first podium finish at a World Championships. 

The finals on Tuesday night begin at 18:00 (local time) and can be watched live on www.unitedworldwresting.org.

RESULTS 
57kg 
GOLD - Vitali ARUJAU (USA) vs. Toshiya ABE (JPN) 
SEMIFINAL - Toshiya ABE (JPN) df. Vrezh GEVORGYAN (ARM), 10-3
SEMIFINAL - Vitali ARUJAU (USA) df. Akhmed IDRISOV (RUS), 8-1 

65kg
GOLD - Amirhossein MAGHSOUDI (IRI) vs. Kurban SHIRAEV (RUS)
SEMIFINAL – Amirhossein MAGHSOUDI (IRI) df. Ahmet Salim YIGIT (TUR), 7-0
SEMIFINAL – Kurban SHIRAEV (RUS) df. Syrbaz TALGAT (KAZ), 5-2 

70kg
GOLD - Vasile DIACON (MDA) vs. Erik ARUSHANIAN (UKR)
SEMIFINAL – Vasile DIACON (MDA) df. Mohmmadsadegh FIROUZPOURBANDPEI (IRI), 5-5 
SEMIFINAL – Erik ARUSHANIAN (UKR) df. Omer Faruk CAYIR (TUR), 2-1 

79kg
GOLD - Bagrati GAGNIDZE (GEO) vs. Amkhad TASHUKHADZHIEV (RUS)
SEMIFINAL – Amkhad TASHUKHADZHIEV (RUS) df. Arman AVAGYAN (ARM), 3-2
SEMIFINAL – Bagrati GAGNIDZE (GEO) df. Milan MESTER (HUN), 2-1 

97kg
GOLD - Yonger BASTIDA POMARES (CUB) vs. Abbas Ali FOROUTANRAMI (IRI)
SEMIFINAL – Yonger Pauli BASTIDA POMARES (CUB) df. Makhsud VEYSALOV (UZB), 4-3 
SEMIFINAL –  Abbas Ali FOROUTANRAMI (IRI) df. Feyzullah AKTURK (TUR), 4-2 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.