#UWWAwards

Bonne, Bacsi and Gray Named Comeback Athletes of the Year

Saturday, December 22, 2018 - 16:43 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 22) -- United World Wrestling named Yowls BONNE-RODRIGUEZ (CUB), Peter BACSI (HUN), and Adeline GRAY (USA) the 2018 Comeback Athletes of the Year.

In freestyle, Cuba’s Yowls Bonne-Rodriguez won his first world title just days before his 35th birthday. Bonne finally obtained the elusive world gold medal after three previous attempts, scoring come-from-behind wins in the quarterfinals and finals.

In the quarterfinals, Bonne trailed Iran’s Mohammadbagher YAKHKESHI by two points with five seconds left when he hit a four-point inside trip and stole the match, 10-8.

Then, in the finals, Bonne trailed Russia’s Gadzhimurad RASHIDOV  2-0 before scoring a massive five-point move, which ultimately catapulted him to the top of the podium with a 5-5 criteria win.

This was Bonne's third world medal, previously finishing up the 2014 and 2017 World Championships with bronze medals.

Peter Bacsi, the 35-year-old Hungarian, won his first world championship since 2014 earning himself this year's Greco-Roman Comeback Athlete of the Year.

Basci trailed Turkey’s Emrah KUS 3-0 in the 82kg gold medal bout but scored four unanswered points to give the host nation their first and only gold medal of the Budapest World Championships.

The 2018 World Championships were rumored to be Bacsi’s last, but after his surprise victory he didn't rule out the 2019 Astana World Championships, though he did confirm he will not be making a run for Hungary’s 2020 Tokyo Olympic team.

Adeline Gray (USA) was named the women’s wrestling Comeback Athlete of the Year after returning from a year absence to win her fourth world title.

The American’s impressive road to her fourth world title went through reigning Olympic champion Erica WIEBE (CAN), and reigning world champion, Yasmin ADAR (TUR).

In the semifinals, Gray edged Wiebe, 3-1, and wrapped up the gold-medal bout early with a 13-1 win over Adar, winning the gold medal in a weight class that featured eight previous world champions.

The next award to be released will be the Outstanding Performances of the Year, which will come out on Thursday.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.