COVID-19

Bureau Announces Change of Dates and Locations for 2021 Championships and Qualifiers

Tuesday, December 22, 2020 - 16:08 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 22) – The United World Wrestling bureau held a virtual meeting Tuesday to discuss several topics, including an update to the dates and locations of competitions in 2021.

Citing limited interest in a January competition, the bureau voted to move the Matteo Pellicone Ranking Series tournament from mid-January to March 4-7.

To help with costs and coordination the bureau also voted to combine the Asian Championships and Olympic Qualifier to Almaty, Kazakhstan with the tournaments set to run back-to-back April 9-17. Similarly, the African & Oceania Qualifier and African Championships are scheduled to be held back-to-back in El Jadida, Morocco from April 2-11. Due to travel concerns surrounding COVID-19 the Oceania continental championships have been cancelled.

Given the large number of expected participants, the European Championships and European Olympic Qualifier will remain at separate locations with the Qualifier scheduled March 18-21 in Budapest and the Championships April 19-25 in Poland.

The World Olympic Qualifier will remain in Sofia but has been moved one week later to May 6-9. The Pan Am Championships in Rio de Janeiro and the Poland Ranking Series events will remain unchanged.

Due to the ongoing COVID-19 pandemic all competition dates and locations will be subject to change based on the conditions in host countries as well as their ability to meet United World Wrestling’s strict sanitary guidelines for events


Ranking Series Matteo Pellicone
March 4-7 (Rome, ITA)

*European Olympic Games Qualifier
March 18-21 (Budapest, HUN)

*African & Oceania Olympic Games Qualifier
April 2-4 (El Jadida, MAR)

African Championships
April 6-11 (El Jadida, MAR)

*Asian Olympic Games Qualifier
April 9-11 (Almaty, KAZ)

Asian Championships
April 12-17 (Almaty, KAZ)

European Championships
April 19-25 (Warsaw, POL)

*World Olympic Games Qualifier
May 6-9 (Sofia, BUL)

Pan-American Championships
May 27-30 (Rio de Janeiro, BRA)

Ranking Series Poland Open
June 8-13 (Warsaw, POL)

* Denotes Olympic Games Qualifier

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.