#Lima2019

Conder Wins Second Pan Am Games in First Day of Women’s Freestyle

Friday, August 9, 2019 - 03:48 By Taylor Miller

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LIMA, Peru - Whitney CONDER (USA) picked up her second Pan American Games title, defeating Lianna MONTERO HERRERA (CUB) in the 50 kg final of the 2019 Pan American Games in Lima, Peru.

The American tallied the 10-2 win, using her counter offense to propel her to victory over Montero, a 2019 Pan Am Championships gold medalist.

The 2015 Pan Am Games champ, Conder is also a three-time Pan American Championships finalist, claiming gold in 2018.

Also winning gold for USA was Sarah HILDEBRANDT (USA), a 2018 World silver medalist, who secured her first Pan Am Games title with a tech fall win in the 53 kg finals against Betzabeth ARGUELLO VILLEGAS (VEN), who was a 2015 Pan Am Games bronze medalist.

Hildebrandt’s leg lace proved to be deadly as she turned Arguello four times after an early takedown for the 10-0 shutout. Hildebrandt also won the Pan American Championship earlier this year in Buenos Aires, Argentina.

At 57 kg, 2019 Pan Am champion and 2015 Pan Am Games bronze medalist Lissette ANTES CASTILLO (ECU) kept the USA from sweeping the gold medals as she held off 2008 Cadet Pan Am champion Jenna BURKERT (USA) for a 2-1 victory.

Trailing 1-0 at the break, Antes scored two step outs in the second period for the Pan Am Games title.

Countries taking home bronze medals included Peru, Colombia, Cuba, Canada, Puerto Rico and Brazil.

Women’s freestyle action wraps up on Friday with 62 kg, 68 kg and 76 kg.

2019 PAN AMERICAN GAMES
at Lima, Peru

Women’s freestyle finals

50 kg
GOLD - Whitney CONDER (USA) df. Yusneylis GUZMÁN LÓPEZ (CUB), 10-2
BRONZE - Thalia MALLQUI PECHE (PER) df. Jacqueline MOLLOCANA ELENO (ECU), 3-1
BRONZE - Carolina CASTILLO HIDALGO (COL) df. Kamila BARBOSA VITO DA SILVA (BRA), 5-1

53 kg
GOLD - Sarah HILDEBRANDT (USA) df. Betzabeth ARGUELLO VILLEGAS (VEN), 10-0
BRONZE - Lianna MONTERO HERRERA (CUB) df. Justina BENITES VASQUEZ (PER), 11-0
BRONZE - Jade PARSONS (CAN) df. Luisa VALVERDE MELENDRES (ECU), 6-3

57 kg
GOLD - Lissette ANTES CASTILLO (ECU) df. Jenna BURKERT (USA), 2-1
BRONZE - Nes RODRIGUEZ TIRADO (PUR) df. Alejandra ROMERO BONILLA (MEX), 4-3
BRONZE - Giullia RODRIGUES PENALBER DE OLIVEIRA (BRA) df. Paula RAMIREZ (NCA), fall 1:27

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.