Granma y Cerro Pelado

Cuba's Sanchez Brings The Boom To Open Cerro Pelado Women's Tournament

Monday, February 19, 2018 - 19:45 By Richard Immel

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HAVANA, Cuba – Home-nation representative Yudari SANCHEZ (CUB) was magnificent on the first day of women’s wrestling at the Granma Y Cerro Pelado, earning three early-stoppage wins at 68 KG.

It was a quick, first-period fall over Saidy Loena CHAVEZ (HON) for Sanchez to begin the day. She then reeled off technical fall victories over Soleimy CORABALLO (VEN) and Yariannys MARIN (CUB) to position herself a single win away from the gold medal.

Sanchez, a junior world silver medalist and U23 world bronze medalist last year, takes on Diana MIRANDA (MEX) in tomorrow afternoon’s session. Miranda was a fifth-place finisher at the 2015 World Championships and will no doubt be a tough out for Sanchez.

Many expected returning junior world runner-up and three-time Cerro Pelado champion Lianna MONTERO (CUB) to walk to the 57 KG title. However, Montero was upset in her last-of-four round-robin matches by Maria FERNANDA (CUB), 4-1.

Montero, a recent Ivan Yarygin Grand Prix bronze medalist, completed her tournament with a 3-1 record. Both Fernanda and 2016 Pan American bronze medalist Alejandra ROMERO (MEX) can finish 3-1 with wins tomorrow and force criteria to determine the 57 KG champion.

Cuba has two more women who are the only undefeated wrestlers left in their respective round-robin brackets. Returning Cerro Pelado silver medalist Milaimys MARIN (CUB) can take the 76 KG gold with a win over 2017 junior Pan American champion Mabelkis CAPOTE (CUB). Similarly, Hangelen LLANES (CUB) needs a win over 2018 Ivan Yarygin Grand Prix bronze medalist and six-time Pan American medalist Yakelin ESTORNELLA (CUB) to finish unscathed.

The remaining four weight classes, while also round-robin in nature, will feature pseudo gold-medal matches between unbeaten women tomorrow.

Two-time Pan American champion and London Olympian Kelsey CAMPBELL (USA) impressed with a pair of shutout wins at 59 KG. Next, she meets up with the talented Dayselis RODRIGUEZ (CUB), winner-take all.

At 53 KG, three-time Pan American bronze medalist Betzabeth Angelica ARGUELLO VILLEGAS (VEN) seeks perfection against Amanda HERNADEZ (CUB). Arguello Villegas finished in fifth place at the Rio Olympics.

Dual Cuba-on-Cuba finals round out the list of gold-medal contenders in women’s wrestling. 2016 junior Pan American champion Yusneylys GUZMAN (CUB) will battle last year’s Cerro Pelado bronze medalist Leanne MENDOZA (CUB) at 59 KG. Lesser known Cubans Yayneli SANZ (CUB) and Laura HERIN (CUB) will vie for the 55 KG crown.

The women’s wrestling day two session will begin at 2 p.m. local time on Tuesday. Complete results and a live stream of all the action can be found at unitedworldwrestling.org.

RESULTS: http://uww.io/4gTea

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.