#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#Grappling

Grappling in 2024: Asian Championships in Philippines, Great Britain's first gold

Tuesday, December 10, 2024 - 08:32 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 10) -- Tagaytay, Baku and Astana were the three cities that saw major Grappling action in 2024. The Asian Championships were in the Philippines, the European Championships in Azerbaijan and it all came down to Kazakhstan for the World Championships.

Grappling also lost an important figure in 2024, as United World Wrestling World Grappling Committee President Rizvan BOCHKEV passed away in May at the age of 59.

In a historic year, Grappling hosted its second Asian Championships in Tagaytay, with six countries participating. The tournament was held in May, and 222 competitors participated in various age groups. Grappling powerhouse Kazakhstan dominated the tournament, winning the senior and U20 team titles, but hosts the Philippines displayed great skills and won the U17 titles. India, Singapore, Uzbekistan, and Pakistan were the other participating nations.

The European Grappling Championships were held in Baku, and 405 participants in various age groups participated. Poland outplayed others and emerged as the best team in most of the categories. Only Ukraine was able to stop Poland in some age groups, and Ukraine claimed team titles at the U17 and U20 levels.

The big event was the World Championships in Astana, Kazakhstan in September. While there were moments of brilliance from Kazakhstan, Poland and the Individual Neutral Athletes, Elizabeth GENGE (GBR) stole the show with her double gold, the first-ever for Great Britain; the country had not participated in the World Grappling Championships for the last 16 years.

Participating in her first Grappling World Championships, the 20-year-old Genge won all her bouts in two competitions via submission. Only Veronika KARAKHONOVA (AIN) could hold Genge to a decision victory. Genge is the British champion in wrestling and has participated in the Faltz Open as well, finishing fifth this year.

Another star attraction at the World Grappling Championships was Kendall REUSING (USA) who won the Grappling gold in 90kg. The Jiu-Jitsu black belt world champion won all her bouts via submission.

Overall, the Individual Neutral Athletes dominated the competition. They were so good that they won six out of the nine gold medals in the men's grappling. But in teams, Poland emerged as the best as it won the women's team gold in Women's Grappling Gi and the title in Men's Grappling. However, the United States clinched its first-ever team title as it won the gold in Women's Grappling. Kazakhstan was the best team in Men's Grappling Gi.