#UnitedWorldWrestling

Lalovic attends 100th anniversary of Bulgarian Olympic Committee

Saturday, May 20, 2023 - 10:57 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 20) -- United World Wrestling President and International Olympic Committee Executive Board Member Nenad LALOVIC visited Sofia on May 17-18 on the occasion of the celebration of the 100th anniversary of the Bulgarian Olympic Committee.

Lalovic met IOC President Thomas BACH during the celebration which also saw the presence of European Olympic Committee President Spyros CAPRALOS and EOC Secretary General Raffaele PANGNOZZI.

Nenad LALOVICNenad LALOVIC, right, with IOC President Thomas BACH in Sofia.

"I want to congratulate the Bulgarian Olympic Committee on its 100th anniversary," Lalovic said. "Bulgaria has a rich tradition in the Olympic program. Tonight was a night to celebrate the success of the Bulgarian Olympic Committee, the Bulgarian Wrestling Federation and the 71 wrestlers who brought their nation pride by winning a medal at the Olympic Games.

"In 1956, Nikola STANTCHEV (BUL) became Bulgaria’s first-ever Olympic medalist with his gold at the Melbourne Olympic Games. Since that gold 67 years ago, and with the belief of the BOK, Bulgarian athletes have become a staple on the Olympic podium, winning 70 medals.

"Bulgaria should continue to express the highest confidence in their Olympic Committee and be proud of their Olympians and national heroes."

During his stay in Sofia, Lalovic had an official meeting with the President of the Republic of Bulgaria, Rumen RADEV and attended the official ceremony to commemorate the NOC Centenary.

Nenad LALOVICNenad LALOVIC was presented the Commemorative medal of the Bulgarian Olympic Committee.

During the ceremony, he was presented with The Commemorative medal of the Bulgarian Olympic Committee by the NOC President Stefka KOSTADINOVA.

Lalovic, who is Doctor Honoris Causa of the National Sports Academy, Sofia visited the newly created Olympic Educational and Study Center at the academy and was awarded the Honorary Badge with Ribbon by the Rector of the Academy.

The UWW President attended the Opening of a Commemorative Photo Exhibition and the Ceremony of validation of a postage stamp to mark the celebration.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.