#WrestlePlovdiv

Live Blog: U23 European Championships Day 5

Friday, March 11, 2022 - 08:44 By Vinay Siwach

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PLOVDIV, Bulgaria (March 11) -- The U23 European Championships move to day five with freestyle action in five weight classes. The wrestlers from 57kg, 65kg, 70kg, 79kg and 97kg will try to reach the semifinals later tonight. Senior World bronze medalist Horst LEHR (GER) is also in the mix.

MATCH ORDER | LIVE STREAM

1320: We finish the session with an incredible comeback from Ivailo TISOV (BUL) against Demin LIUTCANOV (MDA). He was down 8-2 and then 14-8 but secures a fall to move into the semifinals at 57kg.

1310: Senior World bronze medalist Horst LEHR (GER) was trailing 2-0 until the final minute but blasted a double leg attack and secured the fall

1245: Nicolai GRAHMEZ (MDA) looks unstoppable today. He has his second fall of the day he moves into the 70kg semifinals

1240: What a bout we had. Bayramov and Alaca put on a show for the fans. Bayramov began with a four-point double and then laced two times to lead 9-1. But Alaca scripted a comeback to be 11-8 but Bayramov stayed composed to win it.

1210: Returning silver medalist Nicolai GRAHMEZ (MDA) with a fall in 21 seconds over Roland BIRO (HUN) at 70kg

1200: Georgios KOUGIOUMTSIDIS (GRE) with a fall over Abdulvasi BALTA (TUR). The two were involved in a tough battle but the Greece wrestler with a big four-pointer to lead 13-3 but secured the fall

1145: Junior Worlds silver medalist Ziraddin BAYRAMOV (AZE) begins with a big 12-1 win over Stilyan ILIEV (BUL)

1143: Ugrelidze with a small comeback as he cuts Alaca's lead to 8-4. There is still a minute to go in the bout. Can the Georgian cause an upset? He can't. Alaca wins 8-5.

1130: Cadet world champion Hamza ALACA (TUR) is now on Mat A against Gia UGRELIDZE (GEO). He starts with a takedown and then two leg laces to make it 5-0. A duck under for two more. 

1115: Welcome to day five of the U23 European Championships in Plovdiv. We will have Hrachya MARGARYAN (ARM) beginning against Dominik LARITZ (SUI) on Mat A 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.