Obituary

Magomed Aliomarov, Leader in Development of Women's Wrestling, Dies at 67

Wednesday, May 13, 2020 - 17:00 By United World Wrestling Press

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MAKHACHKALA, Russia (May 13) -- Magomed ALIOMAROV, head coach of Russia's resurgent women's wrestling program, died Wednesday after a brief battle with COVID-19. He was 67.

Born in the small village of Tlyarosh, Dagestan, Aliomarov began wrestling as a child. After his competitive years, Aliomarov worked as a club coach in Dagestan from 1978-1992 before taking an administrative role as vice-president of the Azerbaijan Wrestling federation from 2008 to 2017. That nation saw great success during Aliomarov's tenure including a 2009 World Championship team title in women's wrestling. In 2011 Aliomarov became the head coach of Azerbaijan Women's Wrestling team, where he remained until 2015.

The Russian Federation hired Aliomarov back in February 2019 to lead its women's program. The move created instant results with Russia earning the team title at the 2020 European Championships in Rome and runner-up honors at the 2019 World Championships in Nur-Sultan. The successes made Aliomarov and the Russian Wrestling Federation hopeful for the future of the women's program.
 
"I have no words. He was such an energetic person who had so many plans. Our women's team followed him, and that lead to very good results," said Mikhail Mamiashvili, President of Russian Wrestling Federation. "Our deepest condolences to the relatives and friends of Magomed Aliomarovich and the entire wrestling community."

Known to be a fierce advocate for his athletes, Aliomarov was widely respected by opposing coaches, while also enjoying the admiration of his athletes.

"It's difficult to believe," said Inna Trazhukova, who won a world championship in Nur-Sultan. "His death is a great loss for our team. He believed in me before the 2019 World Championships and I got the best result in my whole sports career."

"We had the great plans for Olympic Games and I'm very sad that they wouldn't come true."

United World Wrestling president Nenad LALOVIC also sent his condolences to the Russian Wrestling Federation and the families and friends of Aliomarov.

"We are very saddened by the news. The death of Aliomarov is a big loss for the sport and our community."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.