#WrestleFaenza

Makaranka Ends Khachidze's Hopes of Repeating as European Champion

Monday, June 17, 2019 - 18:00 By Eric Olanowski

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FAENZA, Italy (June 17) – Hleb MAKARANKA (BLR) came into Faenz, Italy, for the 2019 Cadet European Championships relatively unknown, but established himself as a huge threat to win the 55kg title when he upset defending European champion Dimitri KHACHIDZE (GEO) in arguably the biggest match of his career. Now, Makaranka will have an even bigger test when he meets cadet world runner-up Nihat MAMMADLI (AZE) in Tuesday’s 55kg Greco-Roman gold-medal bout. 

Makaranka opened up his day with a blistering 10-0 win over Nordic bronze medalist Kasper Nikolai OEVERBY (NOR). Then, Makaranka picked up one of the most impressive wins of his young career in the second round when he stopped Georgia’s Dimitri Khachidze from winning his second consecutive European title. The Belarusian used a left-sided gut wrench after an inactivity point to carry the three-point lead into the second period. After surrendering an inactivity point himself, Makaranka moved into the quarterfinals with a 3-1 victory. 

Makaranka easily handled Germany’s Aaron BELLSCHEIDT (GER), 8-0 in the quarterfinals. Makaranka's shutout win against the German top-ten finisher from the 2018 Cadet World Championships set up a semifinals match against Ukraine’s four-time European representative, Eduard STRILCHUK (UKR)

Makaranka scored his second 3-1 victory of the day and inserted himself into the continental finals. In the 55kg finals, Makaranka will square off with one of the few cadet world medalists in this year’s competition, Nihat Mammadli.

Mammadli, the 2017 cadet world silver medalist, scored three wins on his road to his first European finals. He started his day with a 3-1 win against Artem KOLESNIK (RUS). Then, Mammadli ended two-time Balkin champion Seyitcan BEYTEKIN’S (TUR) run to a European title with an 8-0 shutout win. Finally, in the semifinals, the Azeri grabbed his second straight shutout with a 4-0 win over Varuzhan ANTONYAN (ARM). 

The Day 2 finals begin at 18:00 (local time) and can be followed live on www.unitedworldwrestling.org. 

RESULTS 

48kg 
GOLD - Damir KALAKUTOK (RUS) vs. Malik ALIYEV (AZE)
SEMIFINAL - Damir KALAKUTOK (RUS) df. Karapet MANVELYAN (ARM), 9-7
SEMIFINAL - Malik ALIYEV (AZE) df. Maksim STUPAKEVICH (BLR), 4-1 

55kg 
GOLD - Hleb MAKARANKA (BLR) vs. Nihat MAMMADLI (AZE)
SEMIFINAL - Hleb MAKARANKA (BLR) df. Eduard STRILCHUK (UKR), 3-1 
SEMIFINAL - Nihat MAMMADLI (AZE) df. Varuzhan ANTONYAN (ARM), 4-0 

65kg
GOLD - Imran BABOCHIEV (RUS) vs. Muslim BARGA (TUR)
SEMIFINAL - Muslim BARGA (TUR) df. Dzmitry BONKA (BLR), 4-2 
SEMIFINAL - Imran BABOCHIEV (RUS) df. Khasay HASANLI (AZE), 5-0 

80kg
GOLD – Vasile Daniel COJOC (ROU) vs. Vigen NAZARYAN (ARM)
SEMIFINAL - Vasile COJOC (ROU) df. Alexander JOHANSSON (SWE), 4
1 
SEMIFINAL - Vigen NAZARYAN (ARM) df. Umut CELEM (TUR), 2-1 

110kg
GOLD - Said MUSAEV (RUS) vs. Mate GOKADZE (GEO) 
SEMIFINAL - Said MUSAEV (RUS) df. Mykhailo VYSHNYVETSKYI (UKR), 13-4 
SEMIFINAL - Mate GOKADZE (GEO) df. Omer AYGUL (TUR), 4-2 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.