Books

New Book Released on the Educational Value of Wrestling

By United World Wrestling Press

SOFIA, Bulgaria (July 18) -- The Secretary General of the Bulgarian Olympic committee and President of the UWW Ethical and Legal Commission Mr. Beltcho GORANOV  and professor Lozan MITEV presented their book, "The Educational Values of Wrestling" at the National Museum of Archeology in Sofia, Bulgaria.

"You will not find any techniques, tactics or ranking in this book,” said Goranov. "It is about the human qualities and shows how this ancient sport leads you to struggle to overcome yourself and your own fears. If you manage to overcome them, you are the winner!"

The completion of the project has taken almost a year of researching and enhanced work. The idea emerged when Mr. Goranov and Prof. Mitev worked on a study on the occasion of the Bulgarian participation in the First Modern Olympic Games Athens 1896. "Then Prof. Lozan Mitev discovered the first interview of Panayot Belev, leader of the Bulgarian delegation and that is how it all started...", the General Secretary of the Bulgarian Olympic committee added.

The book studies the history of wrestling worldwide and its impact on those who have got in touch with it. It tracks its development as an educational tool during the centuries. Other accents are an overview of the educational systems and the Olympic concept as a part of the modern athlete’s education. The book was published in French, English and now also in Bulgarian and Russian.

“This book is a synthesis of the best in Sport, Art and Pedagogy. It tells us about the moral, human and sport maturing and education of young people as a continuous process, subject to two main factors – Will and Dream. The main merit of this book is that it follows the development of this unity through the centuries as one of the paths of Humanism, as a constant struggle for perfection, development, triumph and unity of will and dream”, Assoc. Prof. Efrem Efremov, Deputy Dean of the Faculty of Journalism and Mass communications of the Sofia University “St. Kliment Ohridski” said in his speech during the presentation.

The ceremony was attended also by the Minister of Youth and Sport Mr. Krasen Kralev. “The contemporary values that we speak so much about in our United Europe like integrity, morality, tolerance are at the same time core values in Sport and in Wrestling. Therefore, I endlessly admire those researchers who managed to explore in such depth the main processes in the public life and to describe them, and  to narrate them to us,” Minister Kralev said.

He pointed out that the wrestling is not only the most successful Bulgarian sport but also the oldest Olympic sport.

“Our ancient predecessors discovered the magic and values of this sport millennia ago. Wrestling needs people like professor Mitev and Beltcho Goranov. You probably remember how only several years ago the big wrestling family managed to preserve this magnificent sport for the Olympic Family,” Mr. Kralev added. He congratulated the authors on the completion of this project and the enormous effort, as well as their overall contribution to the development of Bulgarian sport.

"This book is another look at the struggle, but also the Sport, based on the human values of the personality. It shows us the fighting of two persons, the sense of self-realization, but also the respect to the opponent. The book presents variants of training and education, and also shows that Sport is a tool of overcoming difficulties and challenges, but also a way of realizing the personality. It is very useful and interesting book", said Mr. Tzeno Tzenov, President of the UWW European Council.

Among the guests of the event were the double Olympic champions in Wrestling Mr. Boyan Radev and Mr. Petar Kirov, the Secretary General of the Bulgarian Wrestling Federation Mr. Valentin Raychev, the Rector of the National Sports Academy Prof. Pencho Geshev, sports officials and media.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.