Lima, Peru

Olympic Champion Ismael Borrero Molina Seeks Fourth Pan Am Title

Thursday, May 3, 2018 - 22:19 By Taylor Miller

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LIMA, Peru – 2016 Olympic champion Ismael BORRERO MOLINA (CUB) heads to the Pan American Championships finals for the fourth time, looking to claim his fourth Pan Am gold, after a dominant day on Thursday in Lima, Peru.

Borrero, who last competed in the event in 2014, dominated the 67 kg bracket without surrendering a single point. In his first match, he rolled through 2017 Pan Am silver medalist Luis Alfredo DE LEON (DOM) with a 10-0 technical fall. He followed it up with tech falls over Joseph DASHOU (CAN) and 2017 Junior Pan Am winner Joilson DE BRITO RAMOS JUNIOR (BRA).

Borrero will face off against Manuel Alejandro LOPEZ SALCERO (MEX), a two-time Pan American Championships medalist.

Two other Cubans sealed spots in the finals, including Luis Alberto ORTA SANCHEZ (CUB) at 60 kg and 2017 World bronze winner Oscar PINO HINDS (CUB) at 130 kg.

Pino, who defeated fellow 2017 World bronze medalist Yasmani ACOSTA FERNANDEZ (CHI) earlier today, is competing for his third-consecutive Pam Am gold. He’ll face Robert SMITH (USA), who has produced two top-five finishes at the World Championships.

In addition to Smith, three Americans will be fighting for gold tonight, including Max NOWRY, Ryan MANGO and Ravaughn PERKINS. All three were perfect in round-robin action on Thursday morning.

At 55 kg, Nowry, a 2012 University champion, will take on Sargis KHACHATRYAN (BRA), who is a native of Armenia. Khachatryan was also perfect in the morning session. Winner of this matchup takes gold.

Perkins will also face an undefeated opponent in Wuileixis de Jesus RIVAS ESPINOZA (VEN) in the 72 kg finals. Rivas Espinoza is a 2014 Pan Am Championships gold medalist, 2015 Pan Am Games gold medalist and three-time Pan Am bronze winner.

Regardless of the outcome of his match against Adam MACFADYEN (CAN), undefeated Mango will be named the winner at 63 kg based on head-to-head wins.

At 97 kg, Luillys Jose PEREZ MORA (VEN) is heading to the finals for the third year in a row. He owns silver medals form the 2016 and 2017 tournaments. In search of his first title, Perez will face Kevin MEJIA CASTILLO (HON), who won the 2017 Central American and Carribbean Games in both freestyle and Greco-Roman.

The finals are set for 7 p.m. U.S. ET and can be watched live on unitedworldwrestling.org.

FINALS MATCHUPS
55 kg – Round five matches
Sargis KHACHATRYAN (BRA) vs. Max Emiliano NOWRY (USA)
Mauricio David PLAZA SANCHEZ (MEX) vs. Javier Eduardo BARRERA PALACIOS (PER)

60 kg
GOLD - Jancel Miguel PIMENTEL GONZALEZ (DOM) vs. Luis Alberto ORTA SANCHEZ (CUB)
BRONZE - Andres Roberto MONTANO ARROYO (ECU) vs. Dicther Hans TORO CASTANEDA (COL)
BRONZE - Cristhian PARAVECINO NAVARRO (PER) vs. Marat GARIPOV (BRA)

63 kg – Round five matches
Ryan Robert MANGO (USA) vs. Adam Takahashi MACFADYEN (CAN)
Gerardo Francisco OLIVA MONTES (PER) vs. Mauri VICENTE SILVERIO JUNIOR (BRA)

67 kg
GOLD - Manuel Alejandro LOPEZ SALCERO (MEX) vs. Ismael BORRERO MOLINA (CUB)
BRONZE - Luis Alfredo DE LEON (DOM) vs. Joilson DE BRITO RAMOS JUNIOR (BRA)
BRONZE - Jose Alejandro VARELA GARCIA (GUA) vs. Mario Bernardo MOLINA CORTEZ (PER)

72 kg – Round five matches
Ravaughn Richard Ravelle PERKINS (USA) vs. Wuileixis de Jesus RIVAS ESPINOZA (VEN)
David PEREIRA BARBOSA (BRA) vs. Fernando VICENTE GOMEZ (MEX)

97 kg
GOLD - Luillys Jose PEREZ MORA (VEN) vs. Kevin MEJIA CASTILLO (HON)
BRONZE - Charles Zachary MERRILL (PUR) vs. Oscar LOANGO SOLIS (COL)
BRONZE - Lester Josue ENRIQUEZ CALDERON (GUA) vs. Gabriel Alejandro ROSILLO KINDELAN (CUB)

130 kg
GOLD - Robert Timothy David SMITH (USA) vs. Oscar PINO HINDS (CUB)
BRONZE - Edgardo Juan LOPEZ MORELL (PUR) vs. Yasmani ACOSTA FERNANDEZ (CHI)
BRONZE - Jose Noel ERAZO HENRIQUEZ (ESA) vs. Luis Alberto ROMAN BARRIOS (MEX)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.