#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

With Two Courses in 10 Days, India Dedicated to Developing Coaching Pool

Wednesday, April 15, 2026 - 09:46 By United World Wrestling Press

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NEW DELHI, India (April 7) -- The Wrestling Federation of India organized two courses in India last month. The first course was a Level 3 -- Introduction to Periodization and Coaching Philosophy and was held from March 21 to 25.

A second course was completed immediately after the first. This was a Level 2 -- Introduction to Practice Planning and was conducted from March 25 to 30. The courses were led by UWW Certified Educators Ahmed KHEDHRI (TUN).

“The participants engagement, along with the logistical and organizational support from the Indian Wrestling Federation, greatly contributed to the success of the courses," Khedhri said.

The Level 3 course was attended by 20 participants. During the five days, the participants covered a wide range of topics which included performance analysis, fundamentals of periodization, practice plan review and self-reflection.

The course also addressed coaching philosophy, self-awareness, leadership styles, and coach vision. These topics were covered through a variety of lectures, practical exercises, and interactive group discussion.

"The Level-3 coaching course was a great opportunity for learning and development. I appreciated the teaching style, depth of knowledge, and clear communication, all of which were motivating and inspiring," SB PRASAD, Greco-Roman coach, said.

The Level 2 course was attended by 41 participants. During the course, the coaches started with basic skill development and performance analysis basics and transitioned to the technicalities of designing and implementing practice plans.

The coaches learned the importance of designing sessions that are age and stage appropriate for their athletes. These interactive sessions included a mix of small group work and practical sessions.

“The Level-2 course was an incredible and enriching experience. I gained valuable knowledge that will greatly benefit my coaching career," Shilpi SHEORAN, Women's Wrestling Coach, said.  

IND
The 41 participants pose for a photo following the conclusion of the course. (Photo: United World Wrestling)

Comments from the participants:

“I found the Level-3 course highly valuable, highlighting the practical approach, detailed explanations, and continuous support throughout the program. These aspects enhanced my understanding and confidence as a coach.” – Vinod KUMAR, Head Coach, Freestyle National Team.

“The Level-2 course as extremely enriching and well-structured, with clear and engaging instruction. Thank you to UWW and WFI for organizing and facilitating this valuable program,” – Abhishek CHANDEL, Coach.