#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleMonterrey

Yepez adds third Pan-Am gold; U.S. wins WW team title

Sunday, May 11, 2025 - 08:06 By Vinay Siwach

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MONTERREY, Mexico (May 10) -- Paris Olympics silver medalist Lucia YEPEZ (ECU) completed a hat-trick of Pan-Am golds while the United States added two more gold medals to its tally in Women's Wrestling at the Pan-American Championships in Monterrey, Mexico. Canada, which won two golds on Friday, got another one through Laurence BEAUREGARD (CAN) at 59kg.

Overall, the United States won the team title with 207 points with Canada finishing second with 170 points. Hosts Mexico was third with 131 points.

Yepez, wrestling for the first time since the Paris Olympic final, won the gold medal at 53kg after a 7-0 win in the final against Mariana ROJAS (VEN). This was Yepez's third straight gold medal at the Pan-Ams.

Two stepout and a activity clock point against Rojas helped Yepez get a 3-0 lead before a double-leg takedown and turn made it 7-0 in the first period. Surprisingly, there was no more scoring in the final as Yepez was happy to hold the center and the lead to win the top medal.

Kylie WELKER (USA)Kylie WELKER (USA) tries to score against Thamires MARTINS (BRA) in the 76kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

The United States, which won three gold medals on Friday, added two more through world bronze medalists Macey KILTY (USA) at 65kg and Kylie WELKER (USA) at 76kg.

Kilty was in a four-wrestler round-robin bracket and won her three bouts effortlessly. Kilty defeated Miki ROWBOTTOM (CAN) 10-0 in Round 1, secured a fall against Leticia DE OLIVERIA (BRA) in Round 2 and another 10-0 win in Round 3 against Alexis GOMEZ (MEX).

Welker, up against a tough bracket in 76kg, stepped and impressed with her performance to win her first Pan-Am gold. Olympic bronze medalist Milaimy MARIN POTRILLE (CUB) and defending champion Genesis REASCO (ECU), who has a win over Welker, were in the bracket.

But it was Welker and Thamires MARTINS (BRA) who reached the final. Welker defeated Reasco 10-0 while Martins stopped Potrille 9-7, both in the semifinals.

In the final, it took little effort for Welker to see off Martins, 8-1. The first period saw only a point for Welker as Martins was put on the 30-second activity clock but failed to score.

Both wrestlers put on the activity period in the second period and Welker's lead adjusted to 2-1. The only scoring scramble of the match was when Martins tried an outside trip but had no control of Welker's upper body. Welker swiftly got her head out and then scored a takedown to lead 4-1.

Martins shot for Welker's legs quiet a few times but failed to score any points. In the final five seconds, Martins drove Welker to the edge before the American countered with a whizzer and scored four points for the win.

At 59kg, Laurence BEAUREGARD (CAN) added her fourth Pan-Am title by winning both her bouts, in a three-wrestler bracket, in with ease. She defeated Abigail NETTE (USA) 6-3 in Round 1 and scored a 12-1 victory over Alma VALENCIA (MEX), 12-1, in Round 2.

Jaxen FORREST (USA)Jaxen FORREST (USA) celebrates after winning the 61kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

Three Freestyle golds for U.S.

The Freestyle competition also began at the Pan-Am Championships on Saturday and the U.S. made a strong start. The country swept all three weight class, winning gold medals at 61kg, 74kg and 86kg.

At 61kg, 18-year-old Jaxen FORREST (USA) made his senior debut and won the gold without giving up a single point in three bouts. He defeated Joseph SILVA (PUR) in the final bout.

Silva was put on the activity clock in the first period and he failed to score which gave Forrest a 1-0 lead at the break. The second period saw more action as Forrest switched gears. He scored a takedown to lead 3-0 before blasting a double-leg attack for four points. He finished the bout with a takedown for two points and exposure which gave him two more points.

Ladarion LOCKETT (USA)Ladarion LOCKETT (USA) won the 74kg final 11-0 against Anthony MONTERO (VEN). (Photo: United World Wrestling / Osvaldo Aguilar)

Another youngster, world U20 silver medalist Ladarion LOCKETT (USA) won gold for the U.S. Lockett was also making his senior debut and defeated Anthony MONTERO (VEN), 11-0, in the final.

Lockett built a 5-0 lead with a big four-pointer in the first period and then exhibited how quick he is on the mat. Montero hit a snapdown to which Lockett lost momentum but pounced on Montero's left ankle in a blink. He scored a takedown and turn via lace to lead 9-0.

Montero tried a couple more attacks but Lockett saw them off before finishing the bout with a takedown and an 11-0 win.

Zahid VALENCIA (USA)Zahid VALENCIA (USA) won his second Pan-Am title. (Photo: United World Wrestling / Osvaldo Aguilar)

Zahid VALENCIA (USA), wrestling at the Pan-Am Championships after three years, reclaimed the 86kg title that he previously won in 2022. Just like his younger compatriots, Valencia had no trouble seeing off the 86kg field without giving up any points.

He defeated Jorge LLANO (ARG) 11-0 in the final in two minutes and 44 seconds. Valencia scored his two points via stepouts and Llano was hit with a point penalty for fleeing to make it 3-0 for Valencia. A takedown later, it became 5-0.

Llano was again hit with fleeing as Valencia scored a stepout and the score became 7-0. Valencia's takedown and gut-wrench finished the bout 11-0.

RESULTS

Women's Wrestling

53kg
GOLD: Lucia YEPEZ (ECU) df. Mariana ROJAS DIAZ (VEN), 7-0

BRONZE: Adrianny CASTILLO (ARG) df. Josefina RAMIREZ (MEX), via fall
BRONZE: Jaslynn GALLEGOS (USA) df. Serena DI BENEDETTO (CAN), 16-4

59kg
GOLD: Laurence BEAUREGARD (CAN)
SILVER: Abigail NETTE (USA)
BRONZE: Alma VALENCIA (MEX)

65kg
GOLD: Macey KILTY (USA)
SILVER: Miki ROWBOTTOM (CAN)
BRONZE: Alexis GOMEZ (MEX)

76kg
GOLD: Kylie WELKER (USA) df. Thamires MARTINS (BRA), 8-1

BRONZE: Genesis REASCO (ECU) df. Linda MACHUCA (ARG), 6-0
BRONZE: Milaimy MARIN POTRILLE (CUB) df. Neirili BANGUERO (VEN), 10-0

Freestyle

61kg
GOLD: Jaxen FORREST (USA) df. Joseph SILVA (PUR), 11-0

BRONZE: Joshua KRAMER (ECU) df. Esteban PEREZ (GUA), 10-0
BONZE: Garette SAUNDERS (CAN) df. Peter HAMMER (CRC), 14-8

74kg
GOLD: Ladarion LOCKETT (USA) df. Anthony MONTERO (VEN), 11-0

BRONZE: Adam THOMSON (CAN) df. Geannis GARZON (CUB), via disqualification
BRONZE: Cristian SANTIAGO (MEX) df. Luis BARRIOS (HON), 14-3

86kg
GOLD: Zahid VALENCIA (USA) df. Jorge LLANO (ARG), 11-0

BRONZE: Kevin DE LEON (MEX) df. Cesar UBICO (GUA), 9-4
BRONZE: Steven RODRIGUEZ (VEN) df. Taran GORING (CAN), 11-0