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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

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Bahrain to host 2026 World Championships

Tuesday, September 16, 2025 - 12:02 By United World Wrestling Press

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ZAGREB, Croatia (September 16) -- For the first time in history, the World Championships are headed to Bahrain.

The 2026 World Championships will be held in Manama, Bahrain from October 24 November 1, United World Wrestling announced on Tuesday, during the ongoing World Championships in Zagreb.

No Arab country has ever hosted a World Championships but Bahrain will etch its name in history with the 2026 edition.

Secretary General of the Bahrain Olympic Committee Faris AL-KOOHEJI attended the press conference at the Arena Zagreb for the historic announcement. UWW President Nenad LALOVIC and Al-Kooheji announced the host together and signed the agreement.

"Bahrain has a superstar in wrestling," UWW President Lalovic said. "They probably want to use this opportunity to promote the sport through this superstar [Akhmed] TAZHUDINOV (BRN). But he's not the only one.

"They also want to develop the local Bahrain born athletes to compete because they have the role model of the top achievement in wrestling. This is something that we considered and that is why we made this decision.

Bahrain won its first-ever gold medal in Olympics in Paris when Tahzudinov ran-through the 97kg weight class and captured the gold medal. A year before that, he won the world title in the same weight class.

Tazhudinov is also an Asian champion, Asian Games champion and winner of other Ranking Series events.

Lalovic on the fact that wrestling wants to change the host continent of the World Championships more regularly.

 "We also want to change the continent regularly," he said. "A state that can organize the Asian [Youth] Games like they will do now in October, they will not face any problem with the championships, especially that we give all the assistance possible for the execution"

Manama, Bahrain will host the Asian Youth Games in which wrestling will be held from October 28 to 30.

Expressing its gratitude to UWW and readiness to host the mega event, Al-Kooheji said that the tournament will help Bahrain take wrestling to the grassroot levels in the country.

"For us, wrestling is a long term project," Al-Kooheji said. "Wrestling is a growing sport. It's a strategic sport for us. We got a gold medal in Paris, and we're looking to getting more medals. That gold medal started to inspire a lot of people, locally, to pursue wrestling, which is why part of the discussions with United World Wrestling is to even help us add wrestling in schools."

The Bahrain Olympic Committee expects that the World Championships will have a positive impact in growing the sport in the country.

"Strong economic impact [from the event]," he said. "We're going to get lots of travel spectators from Iran, the United States, and other countries as well. It's going to encourage the local community. They will understand more wrestling."