#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

2026 U23 European Championships

Yakushenko Marches on With Another Gold

Sunday, March 15, 2026 - 19:31 By Vinay Siwach

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ZRENJANIN, Serbia (March 15) -- Since 2024, Yehor YAKUSHENKO (UKR) has suffered only one loss -- to Darius KIEFER (GER) in the final of 2025 U20 European Championships.

On either side of that loss, Yakushenko had won two age-group European and three world titles. He has also avenged that loss to Kiefer and now heads the head-to-head, 4-1, with his latest victory over the German coming on Saturday at the U23 European Championships.

A day later on Sunday, Yakushenko added his second U23 European title after he defeated former U20 world champion and Paris Olympian Abubakr KHASLAKHANAU (BLR), 3-1, in perhaps his toughest match of the tournament.

"This [U23] European Championships was really tough for me," Yakushenko said. "Not as easy as I imagined. I thought it would be easier, but overall I think the hardest fights are still ahead."

In the final, Yakushenko was awarded the first passivity point and the par terre position from wihch he lifted Khaslakhanau and brought him towards the edge of the mat but failed to land the Belarussian wrestler in danger. He was awarded a point for the stepout which gave him a 2-0 lead.

Yehor YAKUSHENKO (UKR)Yehor YAKUSHENKO (UKR) tries to throw Abubakar KHASLAKHANAU (BLR) during the 97kg final. (Photo: United World Wrestling / Kostadin Andonov)

Khaslakhanau got his chance in the second period when Yakushenko was put in par terre but failed to score any points. With a 2-1 lead, Yakushenko needed some good defense with two minutes left in the match.

While he had a couple of slip-ups during that time, Yakushenko did not give up any points. He was later warned for fleeing but managed to remain in contact after that. Belarus challenged for fleeing in the last 10 seconds but it was ruled out, adding one more point to Yakushenko's score.

"I had the same plan for all my opponents. It was tough," he said.

This was Yakushenko's third straight win over Khaslakhanau, a senior European bronze medalist and now a two-time U23 world silver medalist to go with his bronze as well.

Yakushenko defeated the Belarus wrestler twice last year -- a 7-3 victory at the U23 European Championships and then a 3-3 win at the U23 World Championships in Novi Sad.

Daniial AGAEV (RUS)Daniial AGAEV (RUS) completed an 8-0 victory over William REENBERG (DEN) in just 37 seconds. (Photo: United World Wrestling / Kostadin Andonov)

Agaev Leads Russia to Team Title

In other finals, Russia won two gold medals while Azerbiajan and Armenia won one gold each.

World bronze medalist Daniial AGAEV (RUS) led an inspired performance from Russia as it won the Greco-Roman team title. Russia won the Freestyle team title as well in Zrenjanin.

With 190 points, Russia was the best team. Armenia managed 113 points to finish second and Georgia finished third with 106 points.

Agaev need only 37 seconds to win his 67kg final against William REENBERG (DEN). He scored a takedown and transitioned into a gut-wrench, winning 8-0.

Rabil ASKEROV (RUS)Rabil ASKEROV (RUS) defeated Oliver PADA (FIN), 6-0, in the 72kg final. (Photo: United World Wrestling / Kostadin Andonov)

Russia's second gold medal came at 72kg Rabil ASKEROV (RUS) blanked Oliver PADA (FIN), 6-0, in the final. Wrestling in only his third international tournament, Askerov began the final with a stepout before getting the par terre position. He did not score any points from the position but led 2-0.

An arm-drag to takedown doubled the lead to 4-0 before the break. In the second period, Askerov got another takedown to extend his lead to 6-0. The takedown also ended any hopes for Pada to get the par terre position.

Askerov would defend his 6-0 and win gold, his first major medal.

Suren AGHAJANYAN (ARM)Suren AGHAJANYAN (ARM) uses the seatbelt grip to throw Giorgi KOCHALIDZE (GEO) during the 60kg final. (Photo: United World Wrestling / Kostadin Andonov)

Suren AGHAJANYAN (ARM) captured his first U23 European title after a series of suplex to beat Giorgi KOCHALIDZE (GEO), 9-0, in the 60kg final.

The former U20 champion was awarded the par terre in the first period which gave him a 1-0 lead. Kochalidze did well to defend the position but just as the referee was about to call neutral, Aghajanyan changed to a seatbelt grip and tossed Kochalidze in the opposite direction for two points.

He continued the same move with the seatbelt grip and was awarded four points for the second throw, giving him a 7-0 lead. The third throw was also scored four points, confirming an 11-0 victory for Aghajanyan.

Georgia challenged the decision, hoping that the throws will be scored two points each. But upon review the first throw was scored four points instead of original two points. With the second throw also being a four-pointer, the final was over, 9-0, a technical superiority win for the 2025 U23 world bronze medalist.

Elmin ALIYEV (AZE)Elmin ALIYEV (AZE) celebrates after winning the 82kg final. (Photo: United World Wrestling / Kostadin Andonov)

Georgia suffered its second loss in the final at 82kg after Tornike MIKELADZE's (GEO) heartbreak against Elmin ALIYEV (AZE), 3-2.

Aliyev was down 2-0 at the break after giving up a stepout and passivity point in the first period. However, he managed to score a stepout at the start of the second period that later proved to be a crucial moment in the final.

Down 2-1, Aliyev was awarded the par terre position, giving him a 2-2 criteria lead. He failed to score any points from par terre but the criteria of scoring the last points remained with him and that enabled him to win the final.

Georgia threw a late challenge, asking for fleeing from Aliyev. But there was no evident fleeing and Georgia lost the challenge, giving one more point to Aliyev, who won 3-2.

Photo

RESULTS

60kg
GOLD: Suren AGHAJANYAN (ARM) df. Giorgi KOCHALIDZE (GEO), 9-0

BRONZE: Yevhen POKOVBA (UKR) df. Aykhan JAVADOV (AZE), 3-1
BRONZE: Ilian AINAOUI (FRA) df. Brian SANTIAGO (DEN), 1-1

67kg
GOLD: Daniial AGAEV (RUS) df. William REENBERG (DEN), 8-0

BRONZE: Azat SARIYAR (TUR) df. Arslanbek SALIMOV (POL), 4-1
BRONZE: Farid KHALILOV (AZE) df. Petro ZHYTOVOZ (HUN), 6-3

72kg
GOLD: Rabil ASKEROV (RUS) df. Oliver PADA (FIN), 6-0

BRONZE  Faraim MUSTAFAYEV (AZE) df. Leonard IURASCU (ROU), 5-4 
BRONZE: Arionas KOLITSOPOULOS (GRE) df. Ashot KHACHATRYAN (ARM), 4-1

82kg
GOLD: Elmin ALIYEV (AZE) df. Tornike MIKELADZE (GEO), 3-2

BRONZE: Illia VALEUSKI (BLR) df. Szabolcs SZINAY (HUN), 10-1
BRONZE: Gamzat GADZHIEV (RUS) df. Alexander AEMAES (NOR), 9-0

97kg
GOLD: Yehor YAKUSHENKO (UKR) df. Abubakar KHASLAKHANAU (BLR), 3-1

BRONZE: Saipula GADZHIMAGOMEDOV (RUS) df. Robin USPENSKI (EST), 6-4
BRONZE: Darius KIEFER (GER) df. Luka GABISONIA (GEO), 9-3