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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

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UWW Appeal Committee concludes investigation into Olympic qualification match

Wednesday, May 29, 2024 - 15:00 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 29) -- The United World Wrestling (UWW) Appeal Committee has reached a decision regarding the appeals filed against the UWW Disciplinary Chamber's ruling dated April 23, 2024, concerning the officiating of Match 266 (ITA vs AZE) at the European OG Qualifier in Baku, Azerbaijan.

After carefully considering the statements from the refereeing officials involved (Alexei Bazulin, Roman Pavlov, Ibrahim Cicioglu, Kamel Bouaziz, and Casey Goessl), the reports of the two review panels, and the opinions of impartial refereeing experts, the Appeal Committee concluded that there was no indication of bias in the officiating of the match. The issues identified were determined to be related to refereeing errors and technical aspects of officiating.

To ensure a fair and proportionate outcome, the Appeal Committee has referred the case back to the UWW Disciplinary Chamber for reconsideration. The Disciplinary Chamber has been instructed to reassess the appropriate sanctions, if any, based solely on the refereeing errors and technical officiating issues in accordance with the relevant UWW rules and regulations.

Considering the above, the Disciplinary Chamber revisited the case and issued the following decision:

Considering the above, in particular, that the appeal panel found that “there is no indication of bias amounting to a breach of the fundamental principles of integrity and fair play in the officiating of Match 266” and that “since this case is about the refereeing errors and questionable decisions of a technical nature”, pursuant to the UWW Regulations and rules the Disciplinary Chamber renders the following revised sanction:

  1. The suspension against the refereeing delegates (Mr. Bouaziz, Mr. Cicioglu, Mr. Goessl) is reduced until 31 May 2024; notwithstanding the foregoing, the refereeing delegates are reinstated in the selection for the Olympic Games and may be considered, subject to the final selection by the Refereeing Commission and the UWW Bureau, to officiate only as mat chairmen during the Games.
  2. The suspension against Mr. Bazulin is reduced until 31 May 2024; notwithstanding the foregoing, Mr. Bazulin is reinstated in the selection for the Olympic Games and may be considered, subject to the final selection by the Refereeing Commission and the UWW Bureau, to officiate as referee during the Games.
  3. The suspension against Mr. Pavlov is reduced to the same period as the judge’s, i.e. until 30 September 2024.

The UWW remains committed to upholding the integrity of the sport and ensuring that all competitions are conducted fairly and in accordance with the rules and regulations.