#WrestleNoviSad

Russia Reels in Two Day 4 Golds, Takes Team Lead into Friday

By Eric Olanowski

NOVI SAD, Serbia (March 7) – The Russian Federation had a pair of Day 4 champions, and also won two silvers and a bronze. They lead second-place Ukraine by 27 points heading into the final day of women’s wrestling at the U23 European Championships. 

Viktoriia VAULINA and Daria SHISTEROVA were the pair of Russian women who reached the top of the podium on the fourth day of wrestling in Novi Sad, Serbia. 

In the 55kg finals, Viktoriia Vaulina outscored Eda TEKIN (TUR) 6-0 in the final period and grabbed the gold medal with a 7-2 victory. 

Vaulina used an inactivity point to carry the 1-0 lead into the second period. The Russian lifted her Turkish opponent with a high crotch, then transitioned to a turn and extended her lead to 5-0. She closed the matched with a defensive stop and grabbed her second takedown of the match to win her first U23 European title with the 7-2 victory. 

The second Russian gold medalist was Daria Shisterova, who stuck Turkey’s Aysegul OZBEGE in 60 seconds to claim the 76kg title. 

Ukraine sits in second place with 78 points, thanks to their Day 4 gold medalist, Oksana LIVACH. 

Livach fought her way out of a four-point opening period hole and scored the 4-4 come-from-behind win over Nadezhda SOKOLOVA (RUS) in the 50kg finals. 

The Budapest world bronze medalist gave up a takedown, followed by a gut wrench and fell behind 4-0 early in the first period. The Ukrainian locked up a first-period takedown of her own and closed her Russian opponent’s lead to 4-2. 

In the second, Livach threw a headlock and slipped her way to a second takedown, grabbing the 4-4 lead, and ultimately the win on criteria. Livach’s Thursday night win gave her a second consecutive U23 European title and fifth overall continental title.

Meanwhile, the final two Day 4 gold medals went to Moldova’s Anastasia NICHITA and Poland’s Natalia STRZALKA. 

At 59kg, Anastasia Nichita improved on her runner-up finish from a season ago and picked up the fall over Ukraine's Anhelina LYSAK with one second remaining in the gold-medal bout. 

Nichita was leading 3-2 when her Ukrainian opponent went for a double over hook throw but gave up the fall instead. 

In the 68kg finals, Natalia Strzalka shutout four-time age-group world champion Khanum VELIEVA (RUS), 3-0, to reach the top of the podium at the European Champions for the first time in her career. 

Russia has 105 points and leads Ukraine by 27 points. Turkey, Belarus, and Poland round out the top-5 respectively heading into the closing day of women's wrestling at U23 European Championships. 

RESULTS
Team Scores 

GOLD – Russia (105 points)
SILVER – Ukraine (78 points)
BRONZE - Turkey (62 points)
Fourth – Belarus (49 points)
Fifth - Poland (41 points)

50kg 
GOLD - Oksana LIVACH (UKR) df. Nadezhda SOKOLOVA (RUS), 4-4 
BRONZE - Kseniya STANKEVICH (BLR) df. Katarzyna KAMINSKA (POL), 10-0 
BRONZE - Miglena Georgieva SELISHKA (BUL) df. Turkan NASIROVA (AZE), 5-4 

55kg
GOLD - Viktoriia VAULINA (RUS) df. Eda TEKIN (TUR), 7-2
BRONZE - Andreea Beatrice ANA (ROU) df. Ellen RIESTERER (GER), 4-2
BRONZE - Sezen Behchetova BELBEROVA (BUL) df. Szimonetta Timea SZEKER (HUN), 4-1 

59kg 
GOLD - Anastasia NICHITA (MDA) df. Anhelina LYSAK (UKR), via fall 
BRONZE - Zelfira SADRADDINOVA (RUS) df. Anna FABIAN (SRB), 11-1 
BRONZE - Emma JOHANSSON (SWE) df. Yuliya PISARENKA (BLR), via fall 

68kg (Single bronze)
GOLD - Natalia STRZALKA (POL) df. Khanum VELIEVA (RUS), 3-0 
BRONZE - Alina RUDNYTSKA LEVYTSKA (UKR) df. Yauheniya ANDREICHYKAVA (BLR), via fall 

76kg  
GOLD - Daria SHISTEROVA (RUS) df. Aysegul OZBEGE (TUR), via fall 
BRONZE - Georgina NELTHORPE (GBR) df. Enrica RINALDI (ITA), 3-1
BRONZE - Diana VLASCEANU (ROU) df. Romana VOVCHAK (UKR), 12-9

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.