#Rome2018

Russian Women Collect Five European Golds

By Eric Olanowski

ROME, Italy (August 3) - Russia closed out women’s wrestling on the fifth day of competition at the 2018 Junior European Championships with two gold medals, bringing their overall gold medal total to five. This is an improvement from their three gold medal performance at last year’s Dortmund European Championships.  

Coming into the final day of women’s wrestling, Russia had two finalists and commanded a 26-point lead over second place Turkey who had a solo day five finalist. Russia remained in the lead throughout the day, claiming the team title 26 points ahead of Ukraine, who surpassed Turkey for the second place spot with their pair of day five champions. 

Viktoriia VAULINA (RUS) and Evgeniia ZAKHARCHENKO (RUS) each wrapped up their gold medal bouts early, squashing their opponents 10-0 on their way to the top of the podium. 

Viktoriia Vauline, the 2014 cadet world champion finally got her age-level European gold medal after closing out the past two years with second and third place finishes. 

In the 57kg finals, Vauline shutout Sara Johanna LINDBORG (SWE), 10-0, giving Russia their fourth women’s wrestling gold medal. 

Evgeniia Zakharchenko was the second Russian women and fifth overall to win a gold medal. Zakharchenko only needed one minute to lock up a takedown and four trap-arm gut-wrenches, grabbing the 10-0 technical superiority victory over Enrica RINALDI (ITA). 

Wrestling resumes tomorrow with freestyle’s qualification rounds beginning at 10:30 AM (local time). The semifinals start at 5:15 PM and will be followed by the medal matches at 6:00 PM. 

RESULTS

Team Scores
GOLD – Russia (186 points)
SILVER – Ukraine (160 points)

BRONZE – Turkey (136 points)
Fourth – Italy (93 points)
Fifth – Germany (77 points)

53kg
GOLD - Zeynep YETGIL (TUR) df. Tatyana VARANSOVA (AZE), 10-0 

BRONZE -  Andreea Beatrice ANA (ROU) df. Yevgeniya PAVLOVA (UKR), 12-5
BRONZE -  Ekaterina VERBINA (RUS) df. Kremena Krasimirova PETROVA (BUL),11-0 

57kg
GOLD -  Viktoriia VAULINA (RUS) df. Sara Johanna LINDBORG (SWE), 10-0 

BRONZE -  Alina AKOBIIA (UKR) df. Aleksandrina Nikolaeva KASHINOVA (BUL), 4-0 
BRONZE - Serena BOELKE (GER) df. Magdalena Urszula GLODEK (POL), 8-4

62kg
GOLD - Anhelina LYSAK (UKR) df. Yuliana Vasileva YANEVA (BUL), 5-1

BRONZE -  Daria BOBRULKO (RUS) df. Krystsina SAZYKINA (BLR), 2-2 
BRONZE -  Linnea Antonia SVENSSON (SWE) df. Viktoria FELHO (HUN), 8-0 

65kg
GOLD - Oksana CHUDYK (UKR) df. Eyleen SEWINA (GER), 10-0 

BRONZE - Elena ESPOSITO (ITA) df. Wiktoria CHOLUJ (POL), 1-0 
BRONZE -  Asli DEMIR (TUR) df. Noémi SZABADOS (HUN), 5-3 

72kg
GOLD -  Evgeniia ZAKHARCHENKO (RUS) df. Enrica RINALDI (ITA), 10-0 

BRONZE - Maria larisa NITU (ROU) df. Kamila Czeslawa KULWICKA (POL), 3-2 
BRONZE -  Romana VOVCHAK (UKR) df. Tugba KILIC (TUR), 12-2 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.