#WrestleTokyo

Snyder Takes Olympic Loss to Sadulaev in Stride

By Ken Marantz

CHIBA, Japan (August 7)---The competitor in Kyle SNYDER (USA) hated the defeat. The wrestler in him loved the battle.

Snyder took his loss to rival Abdurashid SADULAEV (ROC) in the final of the freestyle 97kg class on Saturday night at the Tokyo Olympics in stride, already looking forward to the next chance for the two titans to clash.

"It is still exciting," Snyder said. "I love competition, I love wrestling, and I'm thankful to be able to compete." About facing Sadulaev again, he said, "I'd love it."

In the third meeting between the two since they both won gold medals at the 2016 Rio Olympics in different weight classes, Sadulaev beat the American for the second time with a 6-3 victory at Makuhari Messe Hall A to add a second Olympic gold to his four world titles.

Sadulaev, who had an activity point and a stepout in the first period, built up a 6-0 lead with a pair of tilts in countering Snyder's single-leg takedown attempts. On the first one, the wrestler known as The Russian Tank at one point lifted a prone Snyder completely off the mat, but not enough for a throw and instead settled for angling him over.

"There are definitely some positions that I have got to get better in," Snyder said. "That is what I'm thinking about. I have got to finish those attacks, so that is what I'm going to do. We had an idea of what it would be like."

Snyder, a two-time world champion, never gave up the fight, and came back to score a takedown and stepout in the final minute before Sadulaev ran out the clock.

"I'm a competitor so I hate to lose," Snyder said. "It's the spirit of Jesus that is strong in me. I'm not that strong as a guy, but Jesus is really strong and his spirit keeps me moving forward."

In the series dubbed "Snyderlaev" that drew worldwide attention, Snyder came out on top in their first clash in the final at the 2017 World Championships in Paris, Sadulaev's first after moving up to 97kg. Sadulaev had won the gold in Rio at 86kg, while Snyder had triumphed at 97kg.

Sadulaev gained his revenge at "Snyderlaev II" at the World Championships the next year in Budapest. He has not tasted defeat on the mat since that loss in Paris.

While it is uncertain what Sadulaev's plans are at the moment, Snyder would welcome a "Snyderlaev IV" at this year's World Championships in Oslo in October. Anyway, he intends to be there.

"Lord willing, I will be at the world championships," he said.

Like all American wrestlers, Snyder needs to constantly earn his spot on the national team to major tournaments. Having set the record as the youngest-ever US champion at both the worlds and Olympics, he knows there are always new faces coming along ready to knock him off.

"Guys are getting better and better," he said of prospects for U.S. wrestling. "Everybody is doing the right stuff. We have great coaches, support staff and training environments.

"I'm really happy for all my teammates who did a great job here, and all the coaches because they work so hard. I think we're going to dominate and keep getting better."

With Snyder's silver, the United States finished the Olympic wrestling tournament with nine medals overall, the most of any nation, including three golds.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.