#WrestleBelgrade

Unheralded Tazhudinov stuns Olympic champs Snyder, Sadulaev

Monday, September 18, 2023 - 18:44 By Vinay Siwach

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BELGRADE, Serbia (September 18) -- The 97kg hegemony has been broken. Unheralded Akhmed TAZHIDUNOV (BRN) stunned two Olympic champions in Kyle SNYDER (USA) and Abdulrashid SADULAEV (AIN) in back-to-back matches to confirm a first World Championships final since 2014 which will not feature one of the two.

The 19-year-old Asian champion was a shocker no one saw coming as he made it to the final and also confirmed a Paris Olympic quota for Bahrain. He will take on Magomedkhan MAGOMEDOV (AZE) for the gold medal.

Magomedov avenged his European Championships final loss to Givi MATCHRASHVILI (GEO) to make it his first World Championships final. He also earned a Paris Olympic quota for Azerbaijan.

In the other Olympic weight class in action in Belgrade, Olympic and world champions fell like nine pins as Iszmail MUSZUKAJEV (HUN) and Sebastian RIVERA (PUR) made it to the gold medal finals and earning Paris Olympic spots for Hungary and Puerto Rico respectively.

Muszukajev took out Tokyo Olympic champion Takuto OTOGURO (JPN), Shamil MAMEDOV (AIN) and world champion Rahman AMOUZAD (IRI) in three absolute stunners to get to the final.

Rivera, a fifth-placer last year, got a buzzer-beating lace to beat European champion Vazgen TEVANYAN (ARM) 10-9 in the other semifinal.

In the two women's wrestling weight classes that were in action, Yuliia TKACH (UKR) returned to the World Championships final after nine years, reaching the gold medal about at 59kg. She will take on Qi ZHANG (CHN) who beat Jennifer PAGE (USA). Zhang's win over Page means that Sae NANJO (JPN) will return empty-handed.

At 55kg, two-time world champion Haruna OKUNO (JPN) also returned to the final. Her last gold came in 2018. She will take on 2019 world champion Jacarra WINCHESTER (USA), who is also returning to the final for the first time in four years.

Winchester won 10-0 against Anastasia BLAYVAS (GER) in the semifinal while Okuno won over Mariana DRAGUTAN (MDA) 6-0.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.