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United World Wrestling Announces Arimex as Global Supplier

Wednesday, March 13, 2024 - 13:08 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 19) --- United World Wrestling and Arimex have signed a global supplier agreement in the category of nuts and dried fruits.

"I am very pleased to start a new partnership with the ambitious brand that shares similar values and commitment to supporting athletes and the world of sports," said United World Wrestling president Nenad Lalovic. "We are looking forward to a great collaboration with Arimex and aspire for this partnership to turn into a long-term friendship."

Arnas Jurskis, Owner and CEO of Arimex, added "We are thrilled to have been presented with the opportunity to become an official global supplier of UWW. This serves as further validation of our unwavering commitment to clear values and ongoing efforts to enhance and support triumphs in the world of sports while promoting a healthy and active lifestyle. The choice of Arimex nuts and dried fruits by athletes at both the European and World levels is the ultimate validation of our product quality. It is truly gratifying to know that our presence will now extend beyond Lithuania to the international sports stage. I am confident that this partnership will evolve into a sustainable, robust, and enduring relationship founded on shared values of excellence, continual growth, and the pursuit of ultimate success at every turn."

Arimex will supply nuts and dried fruits for European and World Qualifying events, with the pinnacle of the 2024 season being its presence at the Wrestling House during Paris2024 Olympic Games. Guests of Wrestling House and wrestlers will have the pleasure of enjoying Arimex premium selection of nuts and dried fruits.

About Arimex
Lithuanian company Arimex boasts nearly three decades of experience in the nuts and dried fruits market. As a frontrunner in the Baltic and Nordic regions, Arimex continues its expansion into Western Europe. The company is renowned for its top-tier quality and holds the prestigious BRCGSAA+ international food safety standard. With a mission to foster healthy and active lifestyles, Arimex dedicates itself to promoting nutritious snacking habits. Annually, it spearheads around 100 initiatives aimed at cultivating wellness and extends support to athletes, thus contributing to the well-being of society.

Arimex can be found online by visiting www.arimex.lt

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.