marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS, a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

Development

New Referee and Rules Courses coming to the UWW Academy

By United World Wrestling Press

CORSIER-VEVEY, Switzerland (December 9) --- The Development Department and Referee Commission will launch a series of courses centered around Olympic wrestling and refereeing rules. Evaluating holds and situations are not always easy and can be very complex.  These courses are designed to highlight specific and more complicated rules in hopes of providing a better understanding of how situations are being evaluated. Over the next year, will be 10 courses developed and published on the UWW Academy site.

“We are excited to announce new courses on the UWW Academy Platform, designed to elevate refereeing standards and promote excellence across all levels. These courses cover essential topics such as attack-counterattack actions, evaluation of holds, takedown and control, and out-of-bounds situations," said Antonio Silvestri. "As Head of the Refereeing Commission, I encourage all referees—experienced or starting out—to take advantage of these courses. Continuous learning is key to our success, and these courses will help us maintain the highest standards of integrity, fairness, and professionalism in every match. Let's keep raising the bar together." 

The first course on Attack vs Counterattack situations has been published on the Academy site. Attack vs Counterattack situations are referees' most complicated and challenging situations to evaluate. This course will try to highlight how these situations are evaluated and what questions referees must answer during an action. While this course and the others are centered around referees, they are available and encouraged to be completed by all wrestling stakeholders.

The Attack vs Counterattack course will begin with background information and the rules which include video examples.  Then the course will provide 10 specific video examples along with explanations. Next the participants will practice their video analysis with 10 videos.  The course will finish with a 15-video quiz. All the courses that will be published will follow a similar format.

The UWW Academy is the official educational platform for United World Wrestling. It offers numerous courses on coaching, referees, rules, sports administration, and beach wrestling. The academy also offers additional resources, performance analysis metrics from major UWW events, videos, and the Wrestle4Fun curriculum. It is free and available to all participants. To get started and create your free profile, please visit  https://academy.uww.org/.