marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS (rudis.com), a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

#UWWAwards

UWW History Makers of 2025: Kougioumtsidis, Reasco, Sultangali

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (December 22) -- United World Wrestling has announced the History Makers of the Year 2025. The performance of these three wrestlers transcended competition and produced a once-in-a-generation accomplishment.

Freestyle’s History Maker 2025: Georgios KOUGIOUMTSIDIS (GRE)

If there’s one nation that’s draped in sports tradition, it’s Greece, but surprisingly enough, the nation had never produced a male wrestling world champion.

Prior to 2025, wrestlers from Greece were 0-3 in gold-medal matches and had not reached a world finals since 1991. Then came 23-year-old Georgios KOUGIOUMTSIDIS who stunned the world by defeating Levi HAINES (USA) 3-2 in the 79kg final to become his nation’s first-ever world champion.

Up until Kougioumtsidis' victory, Georgios ATHANASSIADIS (GRE) lost both of his world finals matches and Iraklis DESKOULIDIS (GRE) lost the final in 1991. The lone Greek woman to ever step to the top of the medal podium at the World Championships was Sofia POUMPOURIDOU (GRE), who won the women's 51kg gold on home soil in 2002.

"I'm very lucky that I am Greek," Kougioumtsidis said. "So I feel like I made all Greeks proud. I am Greek and I love my country." He continued, saying, “I'm the first male [from Greece] who won a gold medal at the World Championships. It's my dream come true. I think this year is a good achievement. I achieved my goal."

Women’s Wrestling History Maker: Genesis REASCO (ECU)

Reasco made history by becoming Ecuador's first-ever world champion, which came two years following Lucia YEPEZ (ECU) silver-medal finish at the 2023 World Championships where she still become the Ecuador's first-ever world medalist.

Reasco reached the pinnacle of the sport with a 4-2 victory in the 76kg final over two-time world medalist Aiperi MEDET KYZY (KGZ), which came one match removed from knocking off Paris bronze medalist Milaimy MARIN (CUB) in the semifinals.

"I went in, gave my all, and it worked," Reasco said. "That’s how the gold medal was achieved, because honestly, I have a lot of respect for all my opponents. They gave everything out there on the mat, and they were really good matches -- both yesterday’s and today’s. Everything was very tough, very close."

Greco-Roman’s History Maker: Aidos SULTANGALI (KAZ)

Sultangali ended a 26-year Greco-Roman drought, giving Kazakhstan their first Greco world champion since 1999 with a very quick victory over Uzbek youngster Alisher GANIEV (UZB) in the 60kg finals at the World Championships.

Sultangali, who won two world bronze medals between 2018 and 2022, only needed 1:07 to cap off masterful first-period 9-0 win over Asian runner-up GANIEV (UZB).

"I didn’t plan to win the final match so easily and quickly," Sultangali said. "But it happened. Today is a historic day for our country because the last gold medal for Kazakhstan came in 1999, 26 years ago," said Sultangali, "I am happy that my country is happy."