marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS, a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

Development

Guatemala plays host to 2024 Educators' Course

By United World Wrestling Press

PETEN, Guatemala (November 20) — Nestled in the depths of the ancient Mayan Empire, Peten, Guatemala, served as the 2024 Educators' Course host city. This event brought together 11 educators, including three referees and eight coaches, all hailing from Latin America. The course was held on November 11–12 to equip participants with tools to enhance their professional education practice.

Throughout the course, participants engaged in various activities designed to deepen their understanding of adult learning principles, using formative assessments, effective feedback strategies, and integrating new technologies as valuable educational tools. Beyond listening to lectures, educators actively participated in practical micro-leadership activities, teaching their peers topics from the UWW education program.

Vincent AKA (CIV) and Zach ERRET (USA) delivered the training, with support from Yuri MAIER (ARG) and the presence of Deqa NIAMKEY, Director of Development at United World Wrestling.

As an added cultural experience, the educators visited the Tikal National Park, immersing themselves in the rich heritage of the ancient Mayan civilization. They also stayed at a hotel nestled in the heart of the Central American jungle, fostering team dynamics and strengthening bonds among the participants. This camaraderie lays a strong foundation for collaboration during future courses they will deliver.

Notably, of the 11 participants, seven had prior experience as educators. The new additions to the program showcased impressive aptitude and readiness to embrace this new challenge, particularly as they prepare for the upcoming Olympic cycle leading to Los Angeles 2028.

Mr. Francisco LEE LOPEZ and his team coordinated the course and ensured its success. Mr. LEE also addressed the participants, extending a warm welcome, expressing gratitude, and commending their dedication to advancing the development of wrestling in the region.

This enriching experience elevated the educators’ professional capacities and underscored their vital role in shaping the future of wrestling education in Latin America.