marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

Wednesday, January 15, 2025 - 10:39 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS (rudis.com), a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

#JapanWrestling

I Want to Win Second Olympic Gold at LA 2028: Higuchi

Friday, May 22, 2026 - 10:59 By United World Wrestling Press

Share this article

TOKYO (May 22) -- Paris Olympic champion at 57kg Rei HIGUCHI (JPN) returned to competition for the 2026 Meiji Cup All-Japan Invitational Championships in Tokyo. After reaching the 61kg final on Saturday, Higuchi defeated Toshihiro HASEGAWA (JPN), 3-0, in the gold medal bout.

Normally, the two should have wrestle off to earn a spot on the Japan team for the 2026 World Championships. However, Higuchi withdrew from the play-off to everyone's surprise. He later talked to the press. Excerpts:

UWW Plus

-- On withdrawing from World Championships wrestle-off against Hasegawa

Higuchi: In December, the qualifying process at 57kg starts for [the 2028] Los Angeles [Olympics]. There is the World Championships, but all I am thinking of is a second straight title in Los Angeles. Strategically speaking, I have six months from now to get my body ready and drop to 57kg, and I want to give that priority. That's how I came to this decision."

-- On his performance at the Meiji Cup

Higuchi: I tried various new takedowns, and I was able to apply pressure in the clinch as well. I think it went pretty well, more or less. There was one throw I felt I could have executed better, and there were a few other areas where I wanted to finish things off more decisively. I guess there’s a mix of things to reflect on and things that went well. It feels like a bit of a mixed bag. 

-- On his return after 21 months since 2024 Paris Olympics

Higuchi: It was definitely fun. It was my first match in a long time, so I was really excited and nervous, but I’m not the type to feel too much pressure. Even as an Olympic champion, how should I put it?, I’m sure there were people hoping for an upset, but whether I win or lose, the fact that I’m an Olympic gold medalist doesn’t change. So in that sense, I was able to let go of the pressure and really enjoy the wrestling.

-- On his physical health

Higuchi: In the first match, I definitely felt like my legs were really heavy. It had been a while since my last match, and it had been a while since I’d reduce weight too. There were moments where I wondered, “Is this really okay?” But by the second match, the semifinal, I was gradually finding my rhythm and moving well. I really feel it was great that I was able to compete once six months ago, rather than starting all of a sudden this December.

-- On any improvements for future

Higuchi: First of all, I need to build a body that’s properly suited for the 57kg weight class. It’s been a while since I’ve competed, so I didn’t perform as well as I’d hoped. I think if I refocus and tighten up my game, I’ll be able to deliver an even better performance. I really want to get back to training soon. It was so much fun. It’s been a while, but I feel like I can pull off all sorts of new moves and do so much more, so I’m eager to get back to training. 

-- On motivation for LA 2028

Higuchi: There’s only one person in the history of Japanese wrestling [Freestyle] who has won back-to-back Olympic gold medals. My goal is to become the strongest wrestler in the history of Japanese wrestling. In terms of records. There are many great predecessors, but I want to break their records. I want to become the kind of figure where people say, “Rei Higuchi was the strongest in Japanese wrestling history.”

I want to wrap things up by winning two consecutive gold medals in Los Angeles.