#WrestleBelgrade

UWW hosts Congress before World Championships in Belgrade

Friday, September 9, 2022 - 11:15 By United World Wrestling Press

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BELGRADE, Serbia (September 9) -- The United World Wrestling hosted its ordinary Congress Friday, a day before the World Championships in Belgrade, Serbia.

UWW President and International Olympic Committee Executive Board member Nenad LALOVIC opened the Congress which was attended by 106 countries.

President of IOC Thomas BACH addressed the gathering with a message to remain united and work towards Olympic solidarity.

Lalovic, who has attended 11 executive board meetings in the last 12 months, echoed the same views during his opening remark.

Nenad LALOVICUWW President Nenad LALOVIC addressing the Congress in Belgrade. (Photo: UWW / Kadir Caliskan)

"We as sports lose in such [conflict] situation," Lalovic said. "Our family is not about politics but about wrestlers and fans. So we should remain united.

"Our athletes promote peace around the globe. We had problems in the past but we hope our medals will shine in the right way."

The attendees of the Congress also held one-minute silence to mourn the death of bureau member Lucio CANEVA and Francois CARRARD.

The Congress discussed the improvement of wrestling via youth engagement, women's wrestling, associated styles, the image of wrestling and digital transformation. The reports of all the different departments of UWW were also presented during the Congress.

The Congress also held the election for seven bureau members for a five-year term. A total of 122 votes were cast with the majority being 61 votes.

Out of the seven, four were re-elected which include Theodoros HAMAKOS, Karl-Martin DITTMANN, Rodika YAKSI, Namig ALIYEV. The three newly elected members were Daniel IGALI (NGR), Razvan PIRCALABU (ROU) and Zhang YE (CHN).

The Congress emphasized that to continue on their goal to be self-reliant they need overall growth with more sponsors, and engagement and take wrestling to regional and local levels.

Details of the Congress are available at uww.org.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.