#WrestleZagreb

UWW names hosts for '23 Senior European, '24 U23 European C'ships

Monday, April 4, 2022 - 22:26 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (April 4) -- United World Wrestling has approved the host sites for the 2023 Senior European Championships and the 2024 U23 European Championships.

Zagreb, Croatia will host next year's Senior European Championships. The Croatian capital hosted the 2012 Junior European Championships, but the 2023 European Championships will be the first time Zagreb has welcomed a senior-level continental championship.

"I am thrilled to confirm that Zagreb will organize the 2023 Senior European Championships," said UWW President, Nenad LALOVIC." "The Croatian Wrestling Federation has been a reliable partner and has continuously improved its organizational capacity by hosting various junior level competitions. Combining their wrestling expertise with the support and infrastructure of the city of Zagreb will be a success for wrestling."

UWW also approved Baku, Azerbaijan as the host site for the 2024 U23 European Championships.   

"Baku hosting the 2024 U23 European Championships is a positive sign that Azerbaijan will return to hosting events in the future and shows the long-term interest of wrestling remains high," said Lalovic. "They will host the Greco-Roman World Cup later this year and adding the U23 Europeans Championships is adding to the number of major competitions they are keen to organize."

Earlier this year, UWW announced wrestling’s return to the historic city after an extended absence on the international calendar, as the city was provisionally approved to host the 2022 Greco-Roman World Cup (November 5-6).

The 2024 U23 European Championships will be the first time the Azerbaijani capital has hosted the U23 continental event, but the city is extremely familiar with hosting Europe’s best wrestlers. Baku hosted the 2015 European Games, which replaced the European Championships on the UWW calendar. It also hosted the 2012 European Championships in all three styles and will host the 2022 Greco-Roman World Cup in November.

For a full list of upcoming international events, click HERE.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.