Development

UWW Training PE Teachers at ISF Gymasiade in Bahrain

Monday, December 2, 2024 - 12:18 By United World Wrestling Press

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Bahrain (December 2) – United World Wrestling partnered with the International School Sports Federation (ISF) to train PE teachers at the ISF Gymnasiade in Bahrain. The ISF Gymnasiade event took place from 23-31 October. This annual event involves competitions for sport school athletes over 26 sports. Wrestling has been a part of this event in each edition. During the Gymnasiade, ISF also provides training to local PE teachers to potentially implement more sports within their curriculum.

UWW was fortunate to be able to provide training sessions to the PE teachers on using the Wrestle4Fun curriculum. The training was led by UWW Educators Ahmed Khedhri (TUN) and Rafael Galva (PUR).

The training was held on 25 October and included 51 participants. The training included 2-hour theoretical and 2-hour practical sessions, with participants actively participating in Wrestle4Fun activities. These activities provided the participants with the advantages of adding wrestling to physical education. “Collaborating with PE teachers provided a very valuable experience. I hope this experience will become more common, allowing wrestling to be part of the physical education curriculum,” said Mr. Khedhri.

Mr. Galva also participated in the ISF International Educational Forum. During the forum, Mr. Galva discussed Promoting a Healthy Lifestyle to School Kids. He also spoke about the importance of positive role modeling from parents and coaches. 

ISFParticipants go through the Fun and Skills Zone at the ISF Gymnasiade in Bahrain. (Photo: United World Wrestling)

Mr. Galva and Mr. Khedhri also conducted sessions at the Fun and Skills Zone throughout the event. This was a chance for young athletes to try wrestling games and activities. This included athletes from many different sports and countries.

The wrestling competition was held on October 28-30 and included participation in all three styles. The competition had 321 athletes from 18 countries participating. 

Wrestle4Fun is developmentally appropriate for all age levels and designed to support girls’ and boys’ physical literacy journeys. It has five stages based on different developmental levels. Each stage has 15 lessons. In total, there are 75 lessons with over 200 games and activities. The entire Wrestle4Fun programme can be found on the Academy platform.

The UWW Academy can be found at https://academy.uww.org/.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.