#BuchaWrestU23

World Champions Gempei and Sukhee advance to U23 Semifinals

By Taylor Miller

Photo of Tserenchimed SUKHEE (MGL) by Sachicko Hotaka.

BUCHAREST, Romania – The semifinals for Thursday at the 2018 U23 World Championships have been set and features two World champions.

Highlighting the semifinalists at 65 kg is returning U23 World champion Ayana GEMPEI (JPN), who is also a 2016 Junior World champion and a 2018 Senior World bronze medalist.

To earn her second spot in the U23 World finals, Gempei will have to go through 2018 Junior World bronze medalist Iryna KOLIADENKO (UKR).

The other 65 kg semifinal will feature 2017 U23 World bronze medalist Moa NYGREN (SWE) and two-time Junior World bronze medalist Elis MANOLOVA (AZE).

There are three past age-group World medalists in the semifinals at 57 kg.

On the top side of the bracket, 2014 Senior World champion and 2015 Senior World silver medalist Tserenchimed SUKHEE (MGL) will battle this year’s University World runner-up Alexandria TOWN (CAN).

Meanwhile on the bottom half, 2017 U23 World silver medalist and 2018 Junior World silver medalist Qi ZHANG (CHN) will go head-to-head with 2018 Junior Asian champion Akie HANAI (JPN), who knocked off 2017 Senior World bronze medalist Becka LEATHERS (USA) in the qualification round.

Photo of Khrystyna BEREZA (UKR).

At 53 kg, two-time Cadet World silver medalist Andreea ANA (ROU) will face 2018 University World silver medalist Momoka KADOYA (JPN), while two-time Junior World bronze winner and 2018 Military World champion Milana DADASHEVA (RUS) will battle two-time Junior World medalist Khrystyna BEREZA (UKR).

At 62 kg, we’ll see 2018 Senior World runner-up Yukako KAWAI (JPN) take on home country’s Kriszta Tunde INCZE (ROU), who is a 2016 University World silver medalist and 2013 Cadet World bronze winner.

Also moving on to the semis at 62 kg was 2017 U23 World silver medalist Ilona PROKOPEVNIUK (UKR) and two-time age-group World silver medalist Luisa NIEMESCH (GER).

At 72 kg, two-time age-group World bronze medalist Zhamila BAKBERGENOVA (KAZ) will challenge Buse TOSUN (TUR), who won bronze at the 2018 Senior World Championships in Budapest, Hungary. Tosun is also a 2013 Junior World silver medalist.

In the other 72 kg semi, 2017 Junior World bronze medalist and hometown favorite Alexandra ANGHEL (ROU) against Xiaoqian WANG (CHN).

Semifinal matchups

53 kg
Andreea ANA (ROU) vs. Momoka KADOYA (JPN)
Milana DADASHEVA (RUS) vs. Khrystyna BEREZA (UKR)

57 kg
Tserenchimed SUKHEE (MGL) vs. Alexandria TOWN (CAN)
Qi ZHANG (CHN) vs. Akie HANAI (JPN)

62 kg
Ilona PROKOPEVNIUK (UKR) vs. Luisa NIEMESCH (GER)
Yukako KAWAI (JPN) vs. Kriszta Tunde INCZE (ROU)

65 kg
Moa NYGREN (SWE) vs. Elis MANOLOVA (AZE)
Ayana GEMPEI (JPN) vs. Iryna KOLIADENKO (UKR)

72 kg
Zhamila BAKBERGENOVA (KAZ) vs. Buse TOSUN (TUR)
Alexandra ANGHEL (ROU) vs. Xiaoqian WANG (CHN)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.