#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Japan puts four in World Championships finals

Tuesday, September 19, 2023 - 19:21 By Vinay Siwach

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BELGRADE, Serbia (September 19) -- A few legends of the sport have fallen at this World Championships in Belgrade and Adeline GRAY (USA) joined that unwanted list as Yuka KAGAMI (JPN) defeated her in the quarterfinals at 76kg.

Gray, coming back to wrestling after giving birth to twins, was looking to become a seven-time world champion which would have made her the United States' most successful wrestler. But Kagami ruined that plan by etching a 4-1 win after two takedowns against Gray's one point in the activity period.

Kagami then return to beat Milaimys MARIN (CUB) 5-1 and confirm her ticket to Paris Olympics as Japan will be sending the medalist from the World Championships directly to the 2024 Games.

"I was very excited and nervous for the Gray bout," Kagami said. "But I think I came prepared to win the match."

Kagami will take on Aiperi MEDET KYZY (KGZ) for the gold medal as the Kyrgyzstan wrestler defeated Tatiana RENTERIA (COL), another Pan-Am star, via fall in the other semifinal.

Yui SUSAKI (JPN)Yui SUSAKI (JPN) managed to win 4-2 against Ziqi FENG (CHN). (Photo: UWW / Kadir Caliskan)

While she did not lose, Yui SUSAKI (JPN) had a rare off day on the mat as her opponents managed to score three points on her in two bouts. The first was Alisson CARDOZO (ECU) who scored a stepout before Susaki punished her with a leg lace. Susaki pinned Emilia VUC (ROU) in the quarterfinals.

Ziqi FENG (CHN) pushed Susaki to the limits, even scoring exposure over Susaki, but the Tokyo Olympic champion hung on for a 4-2 win and an automatic ticket to Paris where she will look to defend her title.

Susaki, who failed to hold her tears back in an interview, said that it was a tough bout but she was prepared.

"The Chinese wrestler was strong in defense and power," Susaki said. "Before this tournament, I was in a difficult situation which I will talk about only after gold medal tournament."

In a repeat of last year's final, Susaki will take on Otgonjargal DOLGORJAV (MGL) who now has a 2-1 head-to-head record over Sarah HILDEBRANDT (USA).

Dolgorjav defeated Hildebrandt 7-5 in a rematch of last year's semifinal also won by Dolgorjav. Hildebrandt had won by technical superiority when the two met in the Ranking Series in Budapest.

Hildebrandt's loss also means that Mariya STADNIK (AZE), who lost to the USA wrestler, will have to travel to another Olympic Qualifiers to secure a trip to  Paris.

Tsugumi SAKURAI (JPN)Tsugumi SAKURAI (JPN) beat Helen MAROULIS (USA) for the second straight year. (Photo: Amirreza Aliasgari)

In the third Olympic weight class of the day, Tsugumi SAKURAI (JPN) also confirmed her ticket to Paris after beating (and also spoiled her birthday) Rio Olympic champion Helen MAROULIS (USA) 6-0 in the semifinal. This was her second win over the American as Sakurai won the final last year over Maroulis.

But a tought test awaits her in the final as 59kg world champion Anastasia NICHITA (MDA) dropped to the Olympic weight and dominated her opponents.

She opened with a win over Olympic bronze medalist Evlina NIKOLOVA (BUL) and then went on to beat Odunayo ADEKUROYE (NGR) 10-0 in the quarterfinals. Elvira KAMALOGLU (TUR) was no match as Nichita once again won 10-0.

Nonoka OZAKI (JPN)Nonoka OZAKI (JPN) reached the 65kg final at the World Championships. (Photo: UWW / Amirreza Aliasgari)

In the only non-Olympic weight class in action on Tuesday, 62kg world champion Nonoka OZAKI (JPN) returned to the world finals, this year at 65kg. She beat Tatsiana PAULAVA 10-0 in what was her third win of the day, all without giving up a point.

Macey KILTY (USA) will try to stop her from winning the gold for a second straight year.