#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Preliminary women's World Championship seeds announced

Monday, September 4, 2023 - 12:25 By Eric Olanowski

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BELGRADE, Serbia (September 4) --- United World Wrestling has released the preliminary women's wrestling seeds for the 2023 World Championships.

The point-based seeds were determined by a wrestler's participation and placement at the 2022 World Championships, 2023 Continental Championships and 2023 Ranking Series events.

Although it's highly unlikely that the brackets play out exactly how their seeded, but if the seeds were to hold true through the finals in the top-eight seeded system, here's how the bracket will look leading up to the gold-medal match:

Quarterfinals: 
No. 1 vs. No. 8 (top side)
No. 4 vs. No. 5 (top side)

No. 2 vs. No. 7 (bottom side)
No. 3 vs. No. 6 (bottom side)

Semifinals: 
No. 1 vs. No. 4 (top side)
No. 2 vs. No. 3 (bottom side)

Finals:
No. 1 vs. No. 2 

*The seeds are based on the current entries provided by National Federations and are subject to change.

50kg
No. 1 - Yui SUSAKI (JPN)
No. 2 - Sarah HILDEBRANDT (USA) 
No. 3 - Otgonjargal DOLGORJAV (MGL)
No. 4 - Ziqi FENG (CHN)
No. 5 - Anna LUKASIAK (POL)
No. 6 - Madison PARKS (CAN)
No. 7 - Jasmina IMMAEVA (UZB)
No. 8 - Miesinnei GENESIS (NGR)

53kg
No. 1 - Lucia YEPEZ (ECU)
No. 2 - Dominique PARRISH (USA)
No. 3 - Jonna MALMGREN (SWE)
No. 4 - Maria PREVOLARAKI (GRE)
No. 5 - Iulia LEORDA (MDA)
No. 6 - Sztalvira ORSUS (HUN)
No. 7 - Karla ACOSTA MARTINEZ (MEX)
No. 8 - Akari FUJINAMI (JPN)

55kg
No. 1 - Karla GODINEZ (CAN)
No. 2 - Jacarra WINCHESTER (USA)
No. 3 - Marina SEDNEVA (KAZ)
No. 4 - Mariana DRAGUTAN (MDA)
No. 5 - Erika BOGNAR (HUN)
No. 6 - Shokhida AKHMEDOVA (UZB)
No. 7 - Mariia VYNNYK (UKR)
No. 8 - Otgontuya CHINBOLD (MGL)

57kg
No. 1 - Alina HRUSHYNA AKOBIIA (UKR)
No. 2 - Helen MAROULIS (USA)
No. 3 - Tsugumi SAKURAI (JPN)
No. 4 - Giullia PENALBER (BRA)
No. 5 - Laylokhon SOBIROVA (UZB)
No. 6 - Anhelina LYSAK (POL)
No. 7 - Zhala ALIYEVA (AZE)
No. 8 - Luisa VALVERDE (ECU)

59kg
No. 1 - Jowita WRZESIEN (POL)
No. 2 - Diana KAYUMOVA (KAZ)
No. 3 - Yuliia TKACH (UKR)
No. 4 - Qi ZHANG (CHN)
No. 5 - Alyona KOLESNIK (AZE)
No. 6 - Othelie HOEIE (NOR)
No. 7 - Siwar BOUSETA (TUN)
No. 8 - Jennifer PAGE (USA)

62kg
No. 1 - Kayla MIRACLE (USA)
No. 2 - Aisuluu TYNYBEKOVA (KGZ)
No. 3 - Xiaojuan LUO (CHN)
No. 4 - Ana GODINEZ (CAN)
No. 5 - Bilyana DUDOVA (BUL)
No. 6 - Lais NUNES (BRA)
No. 7 - Luisa NIEMESCH (GER)
No. 8 - Sara LINDBORG (SWE)

65kg (Only six seeded wrestlers entered)
No. 1 - Mimi HRISTOVA (BUL)
No. 2 - Iva GERIC (CRO)
No. 3 - Aleah NICKEL (CAN)
No. 4 - Irina KAZYULINA (KAZ)
No. 5 - Kadriye AKSOY (TUR)
No. 6 - Masa PEROVIC (SRB)

68kg
No. 1 - Feng ZHOU (CHN)
No. 2 - Ami ISHII (JPN)
No. 3 - Irina RINGACI (MDA)
No. 4 - Koumba LARROQUE (FRA)
No. 5 - Delgermaa ENKHSAIKHAN (MGL)
No. 6 - Adela HANZLICKOVA (CZE)
No. 7 - Meerim ZHUMANAZAROVA (KGZ)
No. 8 - Blessing OBORUDUDU (NGR)

72kg
No. 1 - Zhamila BAKBERGENOVA (KAZ)
No. 2 - Amit ELOR (USA)
No. 3 - Dalma CANEVA (ITA)
No. 4 - Davaanasan ENKH AMAR (MGL)
No. 5 - Shauna KUEBECK (CAN)
No. 6 - Kendra DACHER (FRA)
No. 7 - QIANDEGENCHAGAN (CHN)
No. 8 - Alina LEVYTSKA (UKR)

76kg
No. 1 - Samar HAMZA (EGY)
No. 2 - Genesis REASCO (ECU)
No. 3 - Epp MAE (EST)
No. 4 - Justina DI STASIO (CAN)
No. 5 - Aiperi MEDET KYZY (KGZ)
No. 6 - Yuka KAGAMI (JPN)
No. 7 - Cynthia VESCAN (FRA)
No. 8 - Francy RAEDELT (GER)