#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Preliminary Greco-Roman World Championship seeds announced

Tuesday, August 29, 2023 - 18:12 By Eric Olanowski

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BELGRADE, Serbia (August 29) --- United World Wrestling has released the preliminary Greco-Roman seeds for the 2023 World Championships.

The point-based seeds were determined by a wrestler's participation and placement at the 2022 World Championships, 2023 Continental Championships and 2023 Ranking Series events.

Although it's highly unlikely that the brackets play out exactly how their seeded, but if the seeds were to hold true through the finals in the top-eight seeded system, here's how the bracket will look leading up to the gold-medal match:

Quarterfinals:
No. 1 vs. No. 8 (top side)
No. 4 vs. No. 5 (top side)

No. 2 vs. No. 7 (bottom side)
No. 3 vs. No. 6 (bottom side)

Semifinals:
No. 1 vs. No. 4 (top side)
No. 2 vs. No. 3 (bottom side)

Finals:
No. 1 vs. No. 2

*The seeds are based on the current entries provided by National Federations and are subject to change.

World Championships seeds:

55kg
No. 1 - Eldaniz AZIZLI (AZE)
No. 2 - Nugzari TSURTSUMIA (GEO)
No. 3 - Jasurbek ORTIKBOEV (UZB)
No. 4 - Poya Soulat DAD MARZ (IRI)
No. 5 - Rudik MKRTCHYAN (ARM)
No. 6 - Denis Florin MIHAI (ROU)
No. 7 - Artiom DELEANU (MDA)
No. 8 - Marlan MUKASHEV (KAZ)

60kg 
No. 1 - Edmond Armen NAZARYAN (BUL)
No. 2 - Zholaman SHARSHENBEKOV (KGZ)
No. 3 - Kerem KAMAL (TUR)
No. 4 - Liguo CAO (CHN)
No. 5 - Razvan ARNAUT (ROU)
No. 6 - Mehdi Seifollah MOHSEN NEJAD (IRI)
No. 7 - Haithem Mahmoud Ahmed Fahmy MAHMOUD (EGY)
No. 8 - Nihat Zahid MAMMADLI (AZE)


63kg 
No. 1 - Leri ABULADZE (GEO)
No. 2 - Hrachya POGHOSYAN (ARM)
No. 3 - Iman Hossein Khoon MOHAMMADI (IRI)
No. 4 - Mukhamedali MAMURBEK (KAZ)
No. 5 - Shermukhammad SHARIBJANOV (UZB)
No. 6 - Ivan LIZATOVIC (CRO)
No. 7 - Murad MAMMADOV (AZE)
No. 8 - Madiyar MALTEKBAYEV (KAZ)

67kg
No. 1 - Joni KHETSURIANI (GEO)
No. 2 - Hasrat JAFAROV (AZE)
No. 3 - Mate NEMES (SRB)
No. 4 - Mihai Radu MIHUT (ROU)
No. 5 - Murat FIRAT (TUR)
No. 6 - Mohammadreza Abdolhamid GERAEI (IRI)
No. 7 - Amantur ISMAILOV (KGZ)
No. 8 - Luis Alberto ORTA SANCHEZ (CUB)

72kg 
No. 1 - Selcuk CAN (TUR)
No. 2 - Ulvi GANIZADE (AZE)
No. 3 - Ali Feizollah ARSALAN (SRB)
No. 4 - Ibrahim Mahmoud Hamed Hassan GHANEM (FRA)
No. 5 - Ibragim MAGOMADOV (KAZ)
No. 6 - Robert Attila FRITSCH (HUN)
No. 7 - Ramaz ZOIDZE (GEO)
No. 8 - Valentin PETIC (MDA)

77kg
No. 1 - Zoltan LEVAI (HUN)
No. 2 - Yunus Emre BASAR (TUR)
No. 3 - Akzhol MAKHMUDOV (KGZ)
No. 4 - Malkhas AMOYAN (ARM)
No. 5 - Rui LIU (CHN)
No. 6 - Viktor NEMES (SRB)
No. 7 - Aik MNATSAKANIAN (BUL)
No. 8 - Iuri LOMADZE (GEO)

82kg
No. 1 - Burhan AKBUDAK (TUR)
No. 2 - Gela BOLKVADZE (GEO)
No. 3 - Yaroslav FILCHAKOV (UKR)
No. 4 - Rafig HUSEYNOV (AZE)
No. 5 - Dias KALEN (KAZ)
No. 6 - Alireza Azizkhoon MOHMADIPIANI (IRI)
No. 7 - Mihail BRADU (MDA)
No. 8 - Kristoffer Zakarias BERG (SWE)

87kg
No. 1 - Ali CENGIZ (TUR)
No. 2 - David LOSONCZI (HUN)
No. 3 - Alex KESSIDIS (SWE)
No. 4 - Naser Ghasem ALIZADEH (IRI)
No. 5 - Nursultan TURSYNOV (KAZ)
No. 6 - Semen Sergeevich NOVIKOV (BUL)
No.  7 - Jalgasbay BERDIMURATOV (UZB)
No. 8 - Kumar SUNIL (IND)

97kg
No. 1 - Kiril Milenov MILOV (BUL)
No. 2 - Artur ALEKSANYAN (ARM)
No. 3 - Mohammadhadi Abdollah SARAVI (IRI)
No. 4 - Nikoloz KAKHELASHVILI (ITA)
No. 5 - Arif NIFTULLAYEV (AZE)
No. 6 - Tamas LEVAI (HUN)
No. 7 - Rustam ASSAKALOV (UZB)
No. 8 - Felix BALDAUF (NOR) 

130kg
No. 1 - Riza KAYAALP (TUR)
No. 2 - Alin ALEXUC CIURARIU (ROU)
No. 3 - Amin MIRZAZADEH (IRI)
No. 4 - Iakobi KAJAIA (GEO)
No. 5 - Lingzhe MENG (CHN)
No. 6 - Dariusz Attila VITEK (HUN)
No. 7 - Oscar PINO HINDS (CUB)
No. 8 - Oskar MARVIK (NOR)