#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

World Championships GR 60kg, 72kg, 97kg semis set

By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 22) -- With only three weight classes on Friday, the World Championships is entering its final days. Greco-Roman stars in 60kg, 72kg and 97kg will take the mats with 60kg and 97kg being the Olympic weight classes.

WATCH LIVE | MATCH ORDER | DAY 6 RESULTS

The semifinals for the evening session:

72kg
Robert FRITSCH (HUN) vs. Shingo HARADA (JPN)
Selcuk CAN (TUR) vs. Ibrahim GHANEM (FRA)

60kg
Kenichiro FUMITA (JPN) vs. Gevorg GHARIBYAN (ARM)
Mehdi MOHSEN NEJAD (IRI) vs. Zholaman SHARSHENBEKOV (KGZ)

97kg
Artur ALEKSANYAN (ARM) vs. Mindaugas VENCKAITIS (LTU)
Gabriel ROSILLO (CUB) vs. Mohammadhadi SARAVI (IRI)

14:50: Gabriel ROSILLO (CUB) overpowers U20 world champion Abubakar KHASLAKHANAU (AIN) 8-5 in the 97kg quarterfinal. Both exchanged four-pointers before Khaslakhanau was awarded a point for Rosillo's foul. But the Cuban hit another four and was close to a fall but ultimately won 8-5

14:47: Mohammadhadi SARAVI (IRI) returns to the semifinals at 97kg as he beats Felix BALDAUF (NOR) 4-1. Saravi got a turn from par terre to lead 3-0. Baldauf got two passivity advantages in the second period but failed to score. During the second par terre, Saravi stopped him mid-turn and scored a reversal. 

14:42: Once again, Artur ALEKSANYAN (ARM) was put on top of par terre first and never gave his opponent a chance to be on offense again. Aleksanyan reeled off four rolls against Artur OMAROV (CZE) to end their 97kg semifinal 9-0 in just under two minutes. Later today, Aleksanyan, who last year won his fifth career title, will attempt to make his eighth world final against Mindaugas VENCKATITIS (LTU), who ended the gold-medal hopes of local favorite Mihail KAJAIA (SRB) with an 8-0 technical fall.

14:35: Mehdi MOHSEN NEJAD (IRI) jumps out to a 7-0 lead in the first period against Christopher KRAEMER (GER), and that's how it ends as he advances to the 60kg semifinal and a shot a defending world champion Sharshenbekov.

14:34: Kenichiro FUMITA (JPN) got a turn from par terre and then defended his par terre position against Liguo CAO (CHN) to complete a 3-1 victory and set up a semifinal against  Gevorg GHARIBYAN (ARM)

14:31: A 9-0 shutout victory for world champion Zholaman SHARSHENBEKOV (KGZ) as he gets two four-pointers using underhooks against Islomjon BAKHRAMOV (UZB). The world champion will take on Mehdi MOHSEN NEJAD (IRI) in the semifinals.

14:26: Ibrahim GHANEM (FRA) has dominated today! He now moves into the semifinals at 72kg after a 9-0 domination of Ibragim MAGOMADOV (KAZ).

14:24: In a wild match with a bizarre finish, European champion Robert FRITSCH (HUN) is through to the 72kg semifinals by beating local favorite and defending champion Ali ARSELAN (SRB). It was ended by fall, but the Serb seemed to give up from exhaustion. He had taken a 9-5 lead with a pair of front headlock turns in the first period, but became a limp body when Fritcsh scored a takedown and easily turned him over.

14:20: Japan continues its incredible run at this World Championships as Shingo HARADA (JPN) beats returning silver medalist Ulvi GANIZADE (AZE) 6-4 after being 3-1 down. He will take on Robert FRITSCH (HUN) who pinned world champion Ali ARSALAN (SRB)

Quarterfinal action now in 72kg, 60kg and 97kg

14:10: Mohammadhadi SARAVI (IRI) executes three powerful gut wrenches from par terre and he advances at 97kg with a 7-1 win over Gerard KURNICZAK (POL). That was the final match before the start of the quarterfinals, which will begin simultaneously on the four mats starting with 72kg.

13:59: Artur ALEKSANYAN (ARM) gets put on top in par terre against Josef RAU (USA), and that only spells trouble for the American. Aleksanyan easily turns him over with a series of tilts and rolls for a 9-0 win in just over two minutes to advance to the 97kg quarterfinals.

13:55: The literally gray-beard Rustam ASSAKALOV (UZB) jumps out to a 4-0 lead against Gabriel ROSSILLO (CUB) at 97kg, but the 39-year-old two-time world medalist gives up a takedown and a 4-point throw to lose 6-4.

13:47: Mihail KAJAIA (SRB) continues to get it done at 97kg, forging a 7-5 victory over Tamas LEVAI (HUN), a bronze medalist a year ago at 82kg. Kajaia gets three gut-wrench rolls from par terre, while limiting Levai to two front headlock turns, and that was the difference.

13:34: Ali ARSALAN (SRB) would love nothing more than to win his second straight 72kg title before the home crowd, and he cut it close in his opening match. Arsalan reeled off three gut wrenches from par terre to take a 7-0 lead into the second period against Danial SOHRABI (IRI). But the Iranian gradually came back and even scored the tying takedown with two seconds, but Arselan took the win 7-7 on big-point criteria.

13:12: Mohammadhadi SARAVI (IRI), the 2021 champion and a bronze medalist last year, gets a pair of stepouts in the first period and he's through with a 3-1 win over Markus RAGGINGER (AUT) at 97kg.

12:52: Abubakar KHASLAKHANAU (AIN), two months after winning the world U20 gold at 97kg, starts his senior debut by rallying to beat Mathias BAK (DEN) 11-5. Khaslakhanau has to fight off his back in the first period, and goes ahead to stay with a 4-point takedown and 2-point throw in the second.

12:43: Mega-superstar Artur ALEKSANYAN (ARM) gets a wake-up call when Nicu OJOG (ROU) hits him with a 4-point arm throw to start their 97kg first-round match. But the multi-world and Olympic champion quickly rebounds, scoring a reversal and two gut wrenches, then adds a 4-point takedown to go into the break up 9-4. Aleksanyan adds a stepout for a 10-4 win.

12:41: Mihail KAJAIA (SRB) gets two gut wrenches from par terre, much to the joy of the home crowd, and he advances at 97kg with a 5-1 victory over Serhii OMELIN (UKR).

12:34: Returning bronze medalist Arif NIFTULLAYEV (AZE) has pulled out of his bout against Mindaugas VENCKAITIS (LTU) after he expressed pain in his heavily strapped elbow. On Mat D, Artur SARGASIAN (AIN) also suffers an elbow injury in the bout against Gabriel ROSILLO (CUB).

12:30: Who would have thought that a 97kg Greco-Roman bout would turn into a slugfest? Arvi SAVOLAINEN (FIN) comes back from 6-0 to beat Tyrone STERKENBURG (NED) via fall after leading 10-7

12:15: World champion Zholaman SHARSHENBEKOV (KGZ) had to work a little but he got the job done with a 10-2 victory over Justas PETRAVICIUS (LTU) at 60kg. Big day for the Kyrgyz world champ. He faces Pridon ABULADZE (GEO) next

12:05: Two-time former world champion Kenichiro FUMITA (JPN) has a worry-free second match, scoring two tilts from par terre to defeat Helary MAEGISALU (EST) 5-1 and advance to the round-of-16 at 60kg.

12:00: Young gun Nihat MAMMADLI (AZE) opens his World Championships with a 6-2 win over Kevin DE ARMAS (CUB) in 60kg, a weight class that is nothing less than a minefield.

11:56: Returning 60kg silver medalist Edmond NAZARYAN (BUL) has fallen at the first hurdle, and fallen hard. Former European champion Gevorg GHARIBYAN (ARM) dominates the match and finishes off a 9-0 win with go-behind takedown.

11:50: Anvar ALLAKHIAROV (AIN), the 2021 world U23 champion at 60kg, beats the 2022 champion Kerem KAMAL (TUR) 11-5. Allakhiarov is trailing when he hits a 4-point front body lock throw, which gets a 2-point leg penalty tacked on, with 21 seconds to go.

11:38: Mihail KAJAIA (SRB) thrills the home crowd by holding off two-time former world champion Metehan BASAR (TUR) 2-1 at 97kg. Kajaia, a bronze medalist in 2018, gets a steput in the first period and that proves the difference.

11:19: Never give up. Patrick SMITH (USA) falls behind 7-2 at 72kg against European bronze medalist Kamil CZARNECKI (POL), but chips away at the lead against his tiring opponent. He cuts the lead to 2 before slamming him down for a fall with just under two minutes left.

11:17: Veteran Heiki NABI (EST) won't be going for his sixth career world medal after losing his 130kg repechage match to Abdellatif MOHAMED (EGY), who gets both passivity points for a 2-0 win. The 38-year-old Nabi, the 2012 London Olympic silver medalist has won his five world medals over a 14-year span from 2006 to 2019.

10:57: What a way to get the session started! In a clash between former world champions that, in another place at another time could have been for the gold medal, Olympic silver medalist Kenichiro FUMITA (JPN) dodges a bullet and beats Victor CIOBANU (MDA) 3-1 at 60kg. As Fumita tries for the turn from par terre, Ciobanu reverses for 2, then scores an apparent 4 at the edge. But on challenge, Ciobanu is assessed a 2-point leg infraction penalty and his points are wiped out. Fumita holds on for the win. The two also met in the quarterfinals at the 2019 worlds, with Fumita notching a wild 12-5 win en route to his second career gold.

10:30: Welcome to day seven of the World Championships. All Greco-Roman day with 60kg, 72kg and 97kg wrestlers wrestling for the world title. 60kg and 97kg are the Olympic weight classes.