#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Makhmudov returns to worlds final; Kayaalp-Mirzazadeh showdown at 130kg

Thursday, September 21, 2023 - 16:22 By Vinay Siwach

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BELGRADE, Serbia (September 21) -- World champion and Olympic silver medalist Akzhol MAKHMUDOV (KGZ) survived a big scare in the semifinal of the 77kg weight class as Nao KUSAKA (JPN) came within three points of stunning the Kyrgyz history maker.

Makhmudov survived to win 7-5 in a bout that saw Kusaka mount a comeback in the second period after trailing 7-1.

Kusaka got the first passivity advantage but failed to get any turn on Makhmudov who got a takedown using an arm spin and one turn to lead 4-1. In the second period, Kusaka was called passive and Makhmudov managed to turn him again to make it 7-1.

But as Makhmudov began to fade away, Kusaka scored two takedowns in one minute to make it 7-5. Makhmudov defended his two-point lead for the final 15 seconds to make it to the final.

"It makes me realize I am not so far from the world level," Kusaka said about his performance. "In the second period, the opponent was running out of gas. I just needed to get one more move. But there was fatigue from the tournament overall. I wanted to attack but I couldn't. I'm still a bit behind."

Kusaka still has a chance to qualify for the 2024 Paris Olympics if he wins a bronze medal on Friday.

"I will try to get what I have put everything in my life into," he said about qualifying for Paris. "It was disappointing [to lose today], but tomorrow I will regroup and definitely come out and win. Whether I lose in the first round or in the semifinal, if I don't get to the Olympics it's all for nothing."

Makhmudov will take on 2021 world silver medalist Sanan SULEYMANOV (AZE) for the gold medal. Suleymanov put on a big show to defeat European champion Malkhas AMOYAN (ARM) 5-0 as he got a big four-pointer in the second period to get the win.

Both Kyrgyzstan and Azerbaijan also won Paris Olympic spots, thanks to the wrestlers reaching the final at the World Championships.

At 130kg, Riza KAYAALP (TUR) will look to defend his gold against Amin MIRZAZADEH (IRI) in the final, a repeat from last year.

Kayaalp, a three-time Olympic champion, defeated Lingzhe MENG (CHN), 3-1 and earned a Paris spot for Turkiye. Kayaalp got the third passivity but Meng did not ask for par terre and Kayaalp remained unmoved to win 3-1.

Mirzazadeh defeated Oscar PINO HINDS (CUB), 1-1, in the other semifinal after the two traded passivities. He also earned a Paris quota for Iran and will now look to become a world champion over Kayaalp.

In the two non-Olympic weight classes in action on Thursday, Rafig HUSEYNOV (AZE) returned to the World Championships final after two years as he defeated defending champion Burhan AKBUDAK (TUR), 5-5, in a thrilling semifinal after a third passivity.

Huseynov had defeated Akbudak to win gold in 2021 but since has lost twice to Akbudak. He was trailing 5-0 in the semifinal but Huseynov, who received the par terre advantage in the second period managed to get exposure and two points to cut Akbudak's lead to 5-3.

Akbudak was called passive again with 1:10 on the clock and Huseynov was called for a leg foul when he was attempting a lift. Azerbaijan challenged and Akbudak was guilty of blocking. The caution and two points put Huseynov ahead 5-5 on criteria, a lead he defended till the end.

To win his second world gold medal, Huseynov will take on Alireza MOHMADIPIANI (IRI) who also won on a third passvity. Mihail BRADU (MDA) was leding 1-1 on criteria when he was called passive for the second time and Mohamadipiani got a huge bodylock for four to win 5-1.

At 55kg, defending world champion Eldaniz AZIZLI (AZE) set up a repeat final against Nugzari TSURTSUMIA (GEO).

Azizli got a 3-1 win over Poya DAD MARZ (IRI) while Tsurtsumia defeated Jasurbek ORTIKBOEV (UZB), 7-4, in what was a repeat of the quarterfinal from 2022 which the Georgian won 5-2.