Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

2023 World Championships GR 55kg, 77kg, 82kg, 130kg semis set

Thursday, September 21, 2023 - 08:36 By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 21) -- The Greco-Roman begins at the World Championships! With the results in Freestyle and Women's Wrestling, it will be no surprise that Greco-Roman also sees some big upsets in the early rounds.

WATCH LIVE | MATCH ORDER | DAY 5 RESULTS

15:16: Sanan SULEYMANOV (AZE) hits a 4-point counter lift in the second period, giving the 2021 silver medalist a 5-1 victory over Demeu ZHADRAYEV (KAZ) and a place in the 77kg semifinals. He will face European champion Malkhas AMOYAN (ARM), a bronze medalist last year, who defied the home crowd and Viktor NEMES (SRB) by scoring a 2-point throw to secure a 3-1 victory.

15:15: Nao KOSUKA (JPN) is on a roll! He moves into the 77kg semifinals with a 10-0 thrashing of Iuri LOMADZE (GEO) on Mat A. Kosuka tweeted yesterday about his desire to win a spot for the Paris Olympics in Belgrade. If he wants to achieve that today, he will have to beat Olympic silver and world champ Akzhol MAKHMUDOV (KGZ) who blanked Aram VARDANYAN (ARM) 6-0.

15:05: Adem UZUN (TUR) sees his world turn upside down in an instant. He seemingly went ahead with a stepout in the second period at 55kg against Poya DAD MARZ (IRI), but upon challenge was instead hit with a 2-point penalty for a push below the waist. Uzun was coming off a victory over Azizli in the final of this year's European Championships.

15:01: Another defending champion is into the semifinals as Eldaniz AZIZLI (AZE) scores a stepout, a gut wrench from par terre and a takedown in the first period to handily defeat Marlan MUKASHEV (KAZ) at 55kg.

15:00: Nugzari TSURTSUMIA (GEO), chasing his second world title, moves into the semifinals with a 10-0 win over Artiom DELEANU (MDA) at 55kg. But to move into the final, he will have to beat Jasurbek ORTIKBOEV (UZB). Tsurtsumia beat Ortikboev 5-2 in the quarterfinals last year. Ortikboaev defeated Denis MIHAI (ROU) 9-0 in the quarterfinals.

14:50: Alireza MOHMADIPIANI (IRI) comes on top 4-1 against Yaroslav FILCHAKOV (UKR) in the 82kg quarterfinals. He will face a surprise candidate Mihail BRADU (MDA) who down Gela BOLKVADZE (GEO) 4-3

14:49: Burhan AKBUDAK (TUR) moved a step closer to a second straight 82kg title when he defeated Kristoffer BERG (SWE) with what turned out to be a 7-point play. Leading 1-1 on criteria when he got a reversal from par terre in the first period, Akbudak hit a 4-point throw from the top of par terre in the second. Berg was hit with a 2-point leg-touch penalty, and a lost challenge added another point to end the match. Next up is a semifinal clash with 2021 world champion Rafig HUSEYNOV (AZE), who rallied from a 5-0 deficit to defeat Aues GONIBOV (AIN) 10-5.

14:37: Lingzhe MENG (CHN) takes out Tokyo Olympic silver medalist Iakobi KAJAIA (GEO). Meng was down 1-1 on criteria but scored a stepout to be up 2-1. Kajaia challenged it for pushing but lost. Meng moved on with a 3-1 win. He has to wrestle Riza KAYAALP (TUR) in the semifinals

14:36: Amir MIRZAZADEH (IRI) is through to the semifinals at 130kg with a 1-1 criteria win over Romas FRIDRIKAS (LTU). Mirzazadeh received the latter of the passivity points, which alone put him on top by criteria. He nearly got Fridrikas over, but in the end, it didn't matter.

14:34: Oscar PINO (CUB) is back in the semifinals as he beats Alin ALEXUC CIURARIU (ROU) 9-0 in the semifinal. Alexuc was penalized for two singlet grabs before Pino finished the match with a takedown.

14:32: There's no stopping Riza KAYAALP (TUR), who makes short work of 38-year-old Heiki NABI (EST) to reach the semifinals at 130kg. Put on top in par terre, Kayaalp goes back and forth with a gut wrench, then repeats the process for a 9-0 technical fall in 1:48.

14:10: Akzhol MAKHMUDOV (KGZ) looks in complete control. He gets a grand amplitude five-pointer over Mohamed KHALIL (EGY) and won 9-0 at 77kg

13:54: Demeu ZHADRAVEV (KAZ), a four-time Asian medalist looking for his first world medal, ousts last year's silver medalist Zoltan LEVAI (HUN) at 77kg, with a second-period gut wrench capping a 4-1 win.

13:48: In a repeat of their semifinal at the 2019 worlds, Aram VARDANYAN (UZ) edges Aik MNATSAKANIAN (BUL) 2-2 at 77kg. The Bulgarian has only himself to blame. A 2-point penalty for blocking the legs in the second period gave Vardanyan the victory.

13:38: 2021 world champion Rafiq HUSEYNOV (AZE) has to battle hard but manages to win 4-3 against Erik SZILVASSY (HUN). The next match has Idris IBAEV (GER) and Gela BOLKVADZE (GEO) exchanging takedowns but Bolkvadze wins 3-2. A few words were exchanged at the end between the two wrestlers.

13:25: Asian champion Poya DAD MARZ launches Sabolc LOSONC (SRB) with a 4-point arm throw, then tops it off with a pair of gut wrenches for an 8-0 win in 1:15 to advance to the 55kg quarterfinals.

13:32: Eldiniz AZIZLI (AZE), pursuing his second straight gold at 55kg and third overall, gets the roll from par terre in the first period and eases to a 3-1 victory over teenager Taiga ONISHI (JPN), a 2022 world U20 bronze medalist.

13:20: Iakobi KAJAIA (GEO) with another 1-1 victory and this time Elias KUOSMANEN (FIN) falls to the Olympic silver medalist at 130kg.

13:18: Defending 82kg champion Burhan AKBUDAK (TUR) gets his title defense started with a 4-point lift to beat Asian bronze medalist Mukhammadkodir RASULOV (UZB) 5-1 and book his place in the quarterfinals.

13:14: Asian champion Alireza MOHMADIPIANI (IRI) gets the stepout to finish off an 8-0 victory over Branko KOVACEVIC (SRB) to secure a spot in the 82kg quarterfinals. Kovacevic's loss ended the tournament of Tokyo Olympic bronze medalist Shohei YABIKU (JPN).

13:08: Amir MIRZAZEDEH (IRI) stays on track for a rematch in the final with Kayaalp, getting a reversal in the first period and a passivity point in the second to defeat Mykhailo VYSHNYVETSKYI (UKR) 2-1 and move into the 130kg quarterfinals.

13:05: A Japanese wrestler denied Mohammadali GERAEI (IRI) a bronze medal in Tokyo and now Nao KUSAKA (JPN) beats Geraei at 77kg in the World Championships. Kusaka led 5-2 using two takedowns. Geraei got the par terre and turn to make it 5-5 but Kusaka held on for a criteria win as he had two two-point techniques to Geraei's one.

12:59: Superstar Riza KAYAALP (TUR), the defending champion at 130kg, begins his campaign for a sixth world title by putting away Abdellatif MOHAMED (EGY) 7-2 to advance to the quarterfinals. Kayaalp reels off three gut wrenches from par terre for all of his points in the first period. Mohamed gets a passivity point and a stepout in the second period as Kayaalp seems to be conserving his energy.

12:48: Yunus BASAR (TUR) will long regret not being able to throw Georgios PREVOLARAKIS (GRE) when he had him in the air in their 77kg match. Prevolarakis gets 2 with a front headlock from par terre in a 5-3 victory over Basar, a bronze medalist last year and two-time European silver medalist. In the first period, Basar lifted up Prevolarakis, but spent too much time setting up his throw. It allowed the Greek to grab his waist, and Basar didn't have the leverage to complete a throw.

12:45: Returning bronze medalist Malkhas AMOYAN (ARM) with a technical superiority win over Paulius GALKINAS (LTU). That match is followed by world champion Akzhol MAKHMUDOV (KGZ) pinning Per Anders KURE (NOR) after the Norwegian managed to get a big throw.

12:25: Alexandrin GUTU (MDA), a young and exciting talent from Moldova, begins his campaign at 77kg with a 9-3 win over Per Albin OLOFSSON (SWE). Next, he will have 2021 World silver medalist Sanan SULEYMANOV (AZE) who defeated Kamal BEY (USA).

12:22: 2017 world champion Maksim MANUKYAN (ARM) returned to wrestling after three years but had his run cut short by Idris IBAEV (GER) who won 9-6 at 82kg. Manukyan, 36, could not match the pace of wrestling in that bout

12:15: Zoltan LEVAI (HUN), the silver medalist last year at 77kg, gets off to an explosive start, slamming Gurpreet SINGH (UWW) to the mat for 4 and finishing him off with a fall.

12:09: There will be an Irina RINGACI (MDA)-Ami ISHII (JPN) showdown after all. Ringaci, the 2021 world champion at 65kg, advanced to a 68kg bronze-medal match against Ishii with a victory by fall over Adela HANZLICKOVA (CZE) in the repechage final. Ringaci had suffered a stunning first-round defeat yesterday to Bose TOSUN (TUR), who surprisingly manhandled 2022 silver medalist Ishii in the semifinals.

12:06: Yelena SHALYGINA (KAZ)'s courageous bid for her first world medal since 2010 ends with a heart-breaking 3-2 loss to Koumba LARROQUE (FRA) in the women's 68kg repechage final.

11:52: Branko KOVACEVIC (SRB) thrills the home crowd when he hangs on for a 7-6 victory at 82kg over Tokyo Olympic 77kg bronze medalist Shohei YABIKU (JPN). Kovacevic gets three gut wrenches from par terre to take a 7-0 lead. Yabiku, who moved up to 82kg when he failed to make the Japan team at 77kg, had a problem handling the extra weight. He never came close to turning Kovacevic after scoring two takedowns and being put on top in par terre.

11:40: Tokyo Olympic silver medalist Iakobi KAJAIA (GEO) with a 1-1 win over Beka KANDELAKI (AZE) at 130kg. Kajaia got his par terre position in the second period to keep the criteria.

11:32: In a battle of oldies, 38-year-old Heiki NABI (EST), London Olympic silver medalist, beats 35-year-old Vitalii SHCHUR (AIN) 1-1 after the two trade passivities. Nabi qualified for the Tokyo Olympics, originally scheduled for 2020, but was banned for 2 years in June 2021, two months before the delayed Tokyo Olympics.

11:30: Oscar PINO (CUB), who has long toiled in the shadow of the great Mijain LOPEZ (CUB), gets a victory by forfeit over Daniel GASTL (AUT) as he looks to add a first world gold to his silver and two bronzes.

11:26: Returning 130kg silver medalist Amir MIRZAZADEH (IRI) rips off a series of gut wrenches and that's it for Eduard SOGHOMONYAN (BRA), a quick 9-0 victory by technical superiority.

11:05: Three-time world bronze medalist Mohammadaii GERAEI (IRI) begins his bid for an elusive gold at 77kg by getting past a difficult opponent in Adlet TIULIUBAEV (AIN) 2-0. Geraei gets the passivity call in each period and, although he can't budge Tiuliubaev, those two points prove the difference when he defends while on the bottom in the final minute.

10:50: In the repechage at 72kg in women's wrestling, Miwa MORIKAWA (JPN) moves into the bronze medal bout after beating Nesrin BAS (TUR). Morikawa was the world champion at 65kg last year but has made the jump to 72kg after failing to make the Japan team in the Olympic weight class of 68kg.

10:47: Sanan SULEYMANOV (AZE), the 2021 silver medalist at Greco 77kg, gets a 4-point throw after a walk from the center to the edge, and advances with a 5-1 victory over Jonni SARKKINEN (FIN).

10:40: Yelena SHALYGINA (KAZ) starts the action on Mat B with a victory by fall over Emilja JAKOVLJEVIC (SRB) in the repechage round at women's 68kg. The 36-year-old Shalygina is a 2008 Olympic bronze medalist and three-time world medalist who was inactive between 2013 and 2021. An Asian bronze medalist this year, she will next face Koumba LARROQUE (FRA) for a place in a bronze-medal match later in the evening.

10:30: Nothing prepares anyone for Greco-Roman! Today is the day as the World Championships will see Greco-Roman in 55kg, 77kg, 82kg and 130kg with 77kg and 130kg being the Olympic weight classes

Wrestling scores big at World C'ships with 706 percent jump in engagements

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2023 World Championships GR 55kg, 77kg, 82kg, 130kg semis set