#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Snyderlaev slayer Tazhudinov storms to historic world gold for Bahrain

By Ken Marantz

BELGRADE, Serbia (September 19) -- Having slayed the Snyderlaev beast, Akhmed TAZHUDINOV (BRN) completed his historic and mind-boggling run to a world title with one final display of domination.

The 20-year-old Tazhudinov overwhelmed Magomedkhan MAGOMEDOV (AZE) in the freestyle 97kg final at the World Championships on Tuesday, giving Bahrain its first-ever world gold and just its second medal overall.

"On my way to Belgrade, I knew I could become the world champion," Tazhudinov said. "If I didn’t believe in myself, I wouldn’t have even come here."

It was also a historic day for Hungary, as Iszmail MUSZUKAJEV (HUN) became the Greco-loving nation's first freestyle world champion since 1979 with a victory at 65kg while denying Puerto Rico its first-ever gold medalist.

The United States, with three champions, won the freestyle team title for the second year in a row with 133 points, followed by Iran with 104 and Georgia, with 80 points, was third. Kazakhstan, which got its first-ever freestyle world champion, was fourth with 74 points and Azerbaijan was fifth with 66 points.

Meanwhile, Haruna OKUNO (JPN) started what is expected to be a Japanese women's gold rush by claiming the 55kg title for her third career gold and first since 2018, while China's Qi ZHANG (CHN) captured the other women's crown at stake at 59kg.

The 20-year-old Tazhudinov followed up his stunning victories on Monday over titans Kyle SNYDER (USA) and Abdulrashid SADULAEV (AIN) by defeating Magomedov by fall before a shocked and appreciative crowd at Belgrade's Stark Arena.

Tazhudinov started off with a single-leg takedown, then added a 4-point takedown. Magomedov, a bronze medalist last year, showed some life with a stepout, but Tazhudinov responded by securing a cradle and finishing off the Azeri with 11 seconds left in the first period.

Tazhudinov's triumph marked the first time since 2015 that neither Snyder nor Sadulaev made the top of the podium at 97kg at a World Championships or Olympics. Their head-to-head showdowns, dubbed Snyderlaev, became among the sport's most anticipated matches.

The way that Tazhudinov manhandled both may indicate a changing of the guard and definitely puts a target on his back in Paris. Against Snyder, Tazhudinov had a pair of 4-point counter lifts, while he built a 9-2 lead when Sadulaev was forced to default their semifinal with a neck injury.

"I was sure I would win [against Snyder], I’ve been watching his matches almost every day, I’ve studied all his techniques," Tazhudinov said. "We prepared the right technique and I won.

"It was very difficult to prepare for the match [against Sadulaev]. He had a neck injury, I didn’t even wrestle my best, because of that injury. I wish him a quick recovery and I hope we will wrestle each other again when he is ready."

Tazhudinov was born in the wrestling hotbed of Dagestan, and ironically is a product of Sadulaev's wrestling club. He began wrestling for Bahrain last year, and this year won gold at the Asian Championships and the Bishkek Ranking Series tournament.

He joins Adam BATIROV (BRN), who won the freestyle 70kg silver in 2018, as the lone world medalist representing Bahrain.

"Definitely, I feel great, I don’t even know how to explain what I feel, thanks a lot to my coaches and my parents for bringing me up," Tazhudinov said. "If they weren’t there for me, I wouldn’t have been here today."

Tazhudinov credited his coach Shamil Omarov, who is also personal coach of Sadulaev, in particular for his success. "He’s been training with me every day, he’s been going to every single training camp with me. He spent more time with me than with his own kids."

Iszmail MUSZUKAJEV (HUN)Iszmail MUSZUKAJEV (HUN) captured the 65kg gold medal over Sebastian RIVERA (PUR). (Photo: UWW / Kadir Caliskan)

Muszukajev also took his share of big scalps before crushing Sebastian RIVERA (PUR) by a 10-0 technical fall in the 65kg final to capture an elusive gold after finishing third in both 2019 and 2022.

"I’ve been going for this gold for so long," Muszukajev said. "I was the third at two World Championships and finally, I’ve won this belt. I’ve been dreaming to try it on for so long. It’s been very difficult. My side of the bracket was really tough."

En route to the final, Muszukajev defeated Olympic champion Takuto OTOGURO (JPN), albeit the Japanese was hampered by a foot injury, and defending world champion Rahman AMOUZAD (IRI) in a semifinal thriller.

Otoguro later forfeited his repechage bout due to the foot injury.

Muszukajev said he knew he was in for a challenge when he saw the brackets. "What can I do, I came here to win," he said. "I was ready to wrestle anyone.

 "One of the most emotional matches was against the Iranian wrestler. I took a last-second win, and I felt that weight off my shoulders."

Against the American-raised Rivera, who became the second world medalist in Puerto Rican history, the lightning-quick Muszukajev started out with a takedown and stepout in the first period. In the second, the Hungarian blasted Rivera for a pair of 4-point takedowns, the second of which ended the match at 4:27.

Haruna OKUNO (JPN)Haruna OKUNO (JPN) won her third world title in Belgrade. (Photo: UWW / Kostadin Andonov)

Okuno, who failed to displace star Akari FUJINAMI (JPN) for a spot on the Japanese team at the Olympic weight of 53kg, scored two takedowns in the first period and made that hold up in a 4-2 victory over 2019 world champion Jacarra WINCHESTER (USA).

She acknowledged that she would have preferred to compete in an Olympic weight class, but was glad to get the ball rolling for the Japanese women's team by becoming its first champion of the tournament. Earlier, Japan put wrestlers into all four of Wednesday's finals.

"I wanted to get a solid win and get the momentum going for those who will be wrestling [in the finals] tomorrow," Okuno said. "I'm glad I was able to do that."

Okuno, one of only a handful of wrestlers who have won the "Grand Slam" of world titles in all four age groups, won her first senior gold at 55kg in 2017 before moving down to 53kg and triumphing again the following year.

"Five years has passed," she said. "I've realized again how difficult it is to get to the World Championships and how big a thing it is. I will never forget that."

Qi ZHANG (CHN)Qi ZHANG (CHN) won China's first gold medal at the World Championships since 2019. (Photo: UWW / Kostadin Andonov)

In the women's 59kg final, Zhang, a silver medalist on the world junior (U20) and U23 levels, picked up her first senior gold with a 4-1 victory over veteran Yuliia TKACH (UKR).

Zhang, who had three third-place finishes in international tournaments this season, was trailing 1-1 on criteria when she scored the winning takedown with an arm drag with 1:15 left. Tkach got in on a single in the dying seconds, but Zhang kept her from turning it into points. An unsuccessful challenge added the final point.

Tkach, the European silver medalist this year, had been aiming to win her second world gold, nine years after winning the first in 2014 at 63kg. Instead, she can be proud knowing she will be taking home her fifth world medal and first since 2018.

Kyle SNYDER (USA)Kyle SNYDER (USA) defeated Magomed IBRAGIMOV (UZB) in the repechage to reach the bronze-medal bout at 97kg. (Photo: UWW / Amirreza Aliasgari)

Snyder gains bronze by default

In the bronze-medal matches, Snyder claimed his seventh world medal and second bronze without a fight when Sadulaev defaulted their bronze-medal match. Sadulaev had reportedly already flown back to Moscow.

The forfeit also means that the United States gained another quota for the Paris Olympics.

European champion Givi MATCHARASHVILI (GEO) will leave Belgrade with a bronze medal for the second straight year after topping Ibrahim CIFTCI (TUR) 6-2 in the other third-place match at 97kg.

Shamil MAMEDOV (AIN) made sure Amouzad would leave Belgrade without a medal after notching an 8-6 win at 57kg in an entertaining bout between two young wrestlers.

After Mamedov went ahead 2-0 with a stepout and a fleeing point tacked on, Amouzad came back with his silky smooth duck-under takedown. But Mamedov came up with the big move, a counter whizzer to the back for 4 to go up 6-2 going into the second period.

Amouzad came back with a stepout, then charged ahead with his underhook for a takedown to cut the lead to 6-5. Mamedov, the 2021 world U20 champion, never wavered and clinched the win and the bronze medal with a takedown with 43 seconds left.

The other 65kg bronze went to European champion Vazgen TEVANYAN (ARM), who scored two stepouts and a late takedown in the second period to top Maxim SACULTAN (MDA) 5-1.

Both Mamedov and Tevanyan grabbed Paris Olympic quotas with the former winning it as an Individual Neutral Athlete and Tevanyan for Armenia.

Othelie HOEIE (NOR)Othelie HOEIE (NOR) won Norway's second world medal since 2005. (Photo: UWW / Amirreza Aliasgari)

It was a red-letter day for the Norwegian women's team and its Japanese coach Yurie YONEOKA when young Othelie HOEIE (NOR) defeated Elena BRUGGER (GER) 5-1 for a women's 59kg bronze -- just the Nordic nation's second world medal since 2005.

Othelie, a European bronze medalist, was on the activity clock and about to go behind on criteria in the second period when she nailed Brugger with a pancake to go ahead 3-1. She then added a snapdown takedown to seal the deal.

Yoneoka, who wrestled and coached collegiately in the U.S., was hired by the Norwegian federation to turn around a program that won 11 gold medals in the late 1980s and early 90s -- including three by Hoeie's mother Gudrun -- but has had none since and only one finalist.

Jennifer PAGE (USA) assured she will be taking home a momento of her senior world debut at the ripe age of 30, pancaking Alyona KOLESNIK (AZE) to her back and securing a fall in 1:41 to win the other 59kg bronze medal.

At 55kg, Mariana DRAGUTAN (MDA) avenged a loss to Karla GODINEZ (CAN) in last year's bronze-medal match, securing the winning takedown at the edge with 35 seconds left for a 3-2 victory that put her on a world podium for the first time on any age level.

Godinez had received an activity point in each period but was unable to keep her knee from hitting the mat and make the takedown a stepout instead. The Canadian side made a specious challenge after the buzzer, which added the final point as Dragutan became the fourth Moldovan woman in history to win a world medal.

Anastasia BLAYVAS (GER) added senior world bronze to the U23 one she won last year, scoring a stepout with 22 seconds left to edge teenager Neha SHARMA (UWW) on last-point criteria 2-2 for the other 55kg bronze.

Amouzad gains Paris ticket

In the fifth-place playoff for an Olympic berth held later, Amouzad shrugged off the acrobatic antics of Sacultan and charged to a 10-0 victory in 4:27 at 65kg.

After gaining an activity point, Amouzad got Sacultan's leg in the air and managed to not only hold on when the Moldovan twice executed a spinning back flip, but he finished off the takedown. In the second period, Amouzad scored a 4-point takedown and ended the match with a powerful double-leg takedown.

At 97kg, Turkey received the berth when Ciftci was awarded an injury default over Sadulaev.

sdfgd

Day 4 Results

Freestyle

65kg (45 entries)
GOLD: Iszmail MUSZUKAJEV (HUN) df. Sebastian RIVERA (PUR) by TF, 11-0, 4:27

BRONZE: Shamil MAMEDOV (AIN) df. Rahman AMOUZAD (IRI), 8-6
BRONZE: Vazgen TEVANYAN (ARM) df. Maxim SACULTAN (MDA), 5-1

5th-Place Playoff: Rahman AMOUZAD (IRI) df. Maxim SACULTAN (MDA) by TF, 10-0, 4:27

97kg (35 entries)
GOLD: Akhmed TAZHUDINOV (BRN) df. Magomedkhan MAGOMEDOV (AZE) by Fall, 2:49 (8-1)

BRONZE: Givi MATCHARASHVILI (GEO) df. Ibrahim CIFTCI (TUR), 6-2
BRONZE: Kyle SNYDER (USA) df. Abdulrashid SADULAEV (AIN) by Inj. Def.

5th-Place Playoff: Ibrahim CIFTCI (TUR) df. Abdulrashid SADULAEV (AIN) by Inj. Def.

Women's Wrestling

50kg (28 entries)
GOLD: Yui SUSAKI (JPN) vs. Otgonjargal DOLGORJAV (MGL)

Semifinal: Yui SUSAKI (JPN) df. Ziqi FENG (CHN), 8-2
Semifinal: Otgonjargal DOLGORJAV (MGL) df. Sarah HILDEBRANDT (USA), 7-5

55kg (19 entries)
GOLD: Haruna OKUNO (JPN) df. Jacarra WINCHESTER (USA), 4-2

BRONZE: Mariana DRAGUTAN (MDA) df. Karla GODINEZ (CAN), 3-2
BRONZE: Anastasia BLAYVAS (GER) df. Neha SHARMA (UWW), 2-2

57kg (36 entries)
GOLD: Anastasia NICHITA (MDA) vs. Tsugumi SAKURAI (JPN)

Semifinal: Anastasia NICHITA (MDA) df. Elvira KAMALOGLU (TUR) by TF 10-0, 4:14
Semifinal: Tsugumi SAKURAI (JPN) df. Helen MAROULIS (USA), 6-0

59kg (22 entries)
GOLD: Qi ZHANG (CHN) df. Yuliia TKACH (UKR), 4-1

BRONZE: Jennifer PAGE (USA) df. Alyona KOLESNIK (AZE) by Fall, 1:40 (4-0)
BRONZE: Othelie HOEIE (NOR) df. Elena BRUGGER (GER), 5-1

65kg (17 entries)
GOLD: Macey KILTY (USA) vs. Nonoka OZAKI (JPN)

Semifinal: Macey KILTY (USA) df. Tatsiana PAULAVA (AIN) by TF, 10-0, 2:29
Semifinal: Nonoka OZAKI (JPN) df. Lili LILI (CHN) by TF, 10-0, 1:01

76kg (29 entries)
GOLD: Aiperi MEDET KYZY (KGZ) vs. Yuka KAGAMI (JPN)

Semifinal: Aiperi MEDET KYZY (KGZ) df. Tatiana RENTERIA (COL) by Fall, 2:32 (4-2)
Semifinal: Yuka KAGAMI (JPN) df. Milaimys MARIN (CUB), 5-2