#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Sidakov wins World Championships showdown with Dake; Micic, Aitmukhan claim historic golds

By Ken Marantz

BELGRADE, Serbia (September 18) -- After years on an inevitable collision course, Zaurbek SIDAKOV (AIN) and Kyle DAKE (USA) finally met on the mat. In a wild encounter that lived up to the billing, Sidakov landed a big first blow as a Possible Prelude to Paris.

Sidakov wrangled enough points fighting off Dake's counters to forge a 10-7 victory in a highly anticipated freestyle 74kg final on Monday, the third day of the World Championships that is also serving as the first qualifier for the 2024 Paris Olympics.

"As you have all seen, the final match was really tough," Sidakov said. "Kyle is a worthy opponent. He is a four-time world champion and Olympic medalist, so I had this fighting spirit inside, I was going up there to wrestle for the whole six minutes."

While wrestling fans around the world got one of the dream matches they have been longing to see, it was also a day of celebration for the host country, which saw the crowning of its first-ever world champion in freestyle with the ascension of Stevan MICIC (SRB) at 57kg in Belgrade's Stark Arena.

Kazakhstan also saw the emergence of a first-ever freestyle gold medalist at a World Championships, with teenager Rizabek AITMUKHAN (KAZ) taking the title in the non-Olympic weight of 92kg, one of two decided on Monday.

Sidakov, in his first major competition since winning the gold at the Tokyo Olympics, was trailing on criteria when he took the lead with a mind-boggling scramble, then finished up the victory with a late exposure for his third career world title.

Sidakov and Dake had been world champions together in 2018 and 2019 when the American was competing at 79kg. But Dake moved down to 74kg ahead of the 2021 Olympics, and although they did not meet in Tokyo, where Dake took bronze, the two were destined to someday take the mat together.

That day came on Monday and did not disappoint.

Dake struck first, gaining a step out in the first period while on the activity clock. Sidakov came back in the second period with a double-leg takedown, just seconds before he received an activity clock point to go up 3-1. Midway through the period, Dake went ahead on criteria with a well-executed single-leg takedown.

With 40 seconds left, all hell broke loose. Sidakov came in low on a single, and a seated Dake went into his counter position, reaching over and wrapping up the chest. In a crazy scramble, bodies and limbs were tossed around and when it was all sorted out, Sidakov was awarded five points (two exposures and a reversal) and Dake four (two exposures), putting Sidakov up 8-7.

"I had very different thoughts going through my mind," Sidakov said of what he was thinking during the challenge. "Either keep the score or attack, but one should choose only one plan and follow it. Today my plan worked out. As you’ve seen, I won the match."

There was no way that this was going to end calmly, and another scramble that could have gone either way in the final seconds ended up adding 2 to Sidakov's tally.

"[It was] two years without wrestling much internationally," Sidakov said. "I wrestled six matches at this tournament, the last time I wrestled as many matches as I did this time I think was on a cadet level. I woke up in the morning today, and I felt this pain in my body, but I prepared for the fight."

Stevan MICIC (SRB)Stevan MICIC (SRB) defeated Rei HIGUCHI (JPN) in the 57kg final to become Serbia's first-ever Freestyle world champion. (Photo: UWW / Kadir Caliskan)

Micic, who defeated reigning world champion Zelimkhan ABAKAROV (ALB) and Tokyo Olympic gold medalist Zavur UGUEV (AIN) en route to the final, stepped up his game to another level to defeat 2016 Olympic silver medalist Rei HIGUCHI (JPN) 7-4.

"This is insane," said the American-bred Micic, whose grandparents emigrated to the U.S. from the former Yugoslavia. "It feels like a dream... In reality, this is what I've been working for, and I think it's going to take a minute for this to actually set in. I'm so proud of myself, but also proud of all the support behind me."

Micic, who spent time training in Japan earlier this year, got on the scoreboard first with a go-behind takedown, but Higuchi came back with a blast double to go into the second period up 2-2 on criteria. Higuchi added a single-leg takedown to up the lead to 4-2, but Micic regained the lead with a takedown.

As Higuchi, the world champion last year at 61kg, pressed for the winning takedown, Micic used his long reach to score 2 with a counter. In the final seconds, Higuchi got in deep with a single at the edge, but a challenge failed to give him the points he was seeking.

"The biggest difference between Higuchi and the other opponents is that his offense is so crisp," Micic said. "For Higuchi, my guard had to be up always."

Micic said his 9-7 quarterfinal victory on Sunday over Uguev gave him the boost of confidence that propelled the 2022 bronze medalist to his greatest triumph.

"I felt a confidence in myself for Abakarov that maybe wouldn't have been if I didn't wrestle Uguev first," he said. "Maybe the Abakarov match [a 6-2 win in the semifinals] might have been different."

Akhmed USMANOV (AIN)Akhmed USMANOV (AIN) won the 79kg gold medal after beating Vladimeri GAMKRELIDZE (GEO), 4-1, in the final. (Photo: Amirreza Aliasgari)

There were also two finals in non-Olympic weight classes. 

At 79kg, Akhmed USMANOV (AIN) made the most of his first tournament abroad since winning a world junior (U20) silver medal in 2016, winning the gold with a workmanlike 4-1 victory over world U23 champion Vladimeri GAMKRELIDZE (GEO).

Usmanov was limited to an activity point in the first period but started the second with a lightning-quick high crotch takedown for a 3-0 lead. He added a stepout before Gamkrelidze added one of his own in the final seconds.

"The final match was really tough," Usmanov said. "In the first period, the score was 1-0 and in the 2nd period, I knew I had to attack to get the points and make the difference bigger."

Rizabek AITMUKHAN (KAZ)Rizabek AITMUKHAN (KAZ) became Kazakhastan's first-ever Freestyle world champion. (Photo: UWW / Kostadin Andonov)

The other gold went to teenager Aitmukhan, who came from behind to deny two-time bronze medalist Osman NURMAGOMEDOV (AZE) a first gold with a 5-2 victory at 92kg.

Nurmagomedov had a 2-0 lead from an activity point and stepout when Aitmukhan, the Asian silver medalist this year, finally got on the scoreboard with a stepout with 30 seconds left. But the referees deemed that Nurmagomedov had fled the action and tacked on another point to put Aitmukhan up 2-2 on criteria.

As Nurmagomedov pressed for a winning move, Aitmukhan whizzed him over at the edge for 2. An unsuccessful challenge added the final point.

Before Aitmukhan made it to the top of the podium, Kazakhstan had five wrestlers who made it to the final at a senior worlds, but each went down to defeat.

Hetik CABOLOV (SRB)Hetik CABOLOV (SRB) qualified Serbia at 74kg for the Paris Olympics with bronze medal at World Championships. (Photo: UWW / Amirreza Aliasgari)

Serbia adds bronze

In the bronze-medal matches in the Olympic weights, Hetik CABOLOV (SRB) gave the host country another ticket to Paris when he rallied to a 6-4 victory over Turan BAYRAMOV (AZE) at 74kg for his third career world medal.

Bayramov was on the clock when he scored a takedown with a slick inside trip to lead 2-1. The Azeri side initiated a challenge, hoping to make the takedown a 4-pointer. That was denied, but still left Bayramov ahead on criteria.

But with 20 seconds left, Cabalov scored a single-leg takedown and added a roll to go up 6-2.

That gave him the leeway when he gave up a stepout and a fleeing point in the final seconds, allowing him to add the bronze medal to the silver he won in 2017 and gold in 2016.

The other bronze at 74kg went to Daichi TAKATANI (JPN), whose dramatic victory by fall over Georgios KOUGIOUMTSIDIS (GRE) allowed him to emulate his older brother Sohsuke as both a world medalist and Olympian.

Takatani found himself in an early 4-point hole before he cut the gap with a takedown at the end of the first period. In the second period, he got in deep on a single, transitioned to a cradle and worked Kougioumtsidis onto his back. He then stepped over and clamped down for the fall at 3:37.

The elder Takatani brother appeared in his third Olympics in Tokyo and won a silver medal -- also at 74kg -- at the 2014 World Championships. The Japan federation has decreed that any wrestler in an Olympic weight class who wins a medal will automatically fill the Olympic berth, meaning Daichi has a confirmed ticket to Paris.

Zelimkhan ABAKAROV (ALB)Zelimkhan ABAKAROV (ALB) defeated Zavur UGUEV (AIN) in the bronze medal bout at 57kg. (Photo: UWW / Kadir Caliskan)

At 57kg, Abakarov came out on top in his bronze-medal clash with Uguev, scoring a takedown and exposure in the final 40 seconds to win 4-4 on criteria.

Uguev, the gold medalist in Tokyo two years ago, looked in control after taking a 4-0 lead with an activity point, a stepout early in the second period, and a takedown while on the activity clock. But Abakarov, who last year became Albania's first-ever world gold medalist, stepped up when it counted and pulled off the victory.

Arsen HARUTYUNYAN (ARM) captured his third straight world bronze and first at 57kg, which means a second chance for an Olympic medal. Having moved down from 61kg to the Olympic weight, Harutyunyan totally dominated Meirambek KARTBAY (KAZ) with an 11-0 technical fall.

Mohammad NOKHODI (IRI)Two-time world silver medalist Mohammad NOKHODI (IRI) won the bronze medal at 79kg. (Photo: UWW / Amirreza Aliasgari)

In the non-Olympic weight classes, Mohammad NOKHODI (IRI) wasn't able to improve on the silver medals he won the past two years at 79kg, but won't be leaving Belgrade empty-handed after taking bronze with a comprehensive 10-0 rout of Orkhan ABASOV (AZE).

Nokhodi seized the momentum from the opening whistle, scoring a takedown and a pair of gut wrenches for a quick 6-0 lead. He then picked up two snapdown takedowns, the second one ending the match at 2:50.

In a battle of reigning continental champions, Vasyl MYKHAILOV (UKR) earned his second straight bronze at 79kg, scoring a takedown in the first period that proved decisive in a 3-1 victory over Bolat SAKAYEV (KAZ).

Feyzullah AKTURK (TUR)Feyzullah AKTURK (TUR) denied Miriani MAISURADZE (GEO) a second straight world bronze medal at 92kg. (Photo: UWW / Kostadin Andonov)

At 92kg, two-time European champion Feyzullah AKTURK (TUR) denied Miriani MAISURADZE (GEO) a second straight world bronze in dramatic fashion, scoring the winning takedown with two seconds left for a 5-3 victory.

Akturk was leading 3-1 and squandered a takedown opportunity that kept the door open for Maisuradze, who then tripped Akturk out at the edge with 20 seconds left. The original call of a stepout was revised on a challenge to a takedown, putting the Georgian up 3-3 on criteria.

But Akturk wasn't going to go down easy and immediately secured a single leg, got it up in the air, and then took the action to the mat where he forced Maisuradze's knee down for the winning points.

Zahid VALENCIA (USA)Zahid VALENCIA (USA) celebrates after beating Arash YOSHIDA (JPN) in the 92kg bronze-medal bout. (Photo: UWW / Amirreza Aliasgari)

Zahid VALENCIA (USA) added the other 92kg bronze to the U.S. tally, overwhelming teenaged Asian champion Arash YOSHIDA (JPN) by a 10-0 technical fall in 1:41.

Valencia led 3-0 after an exposure off a scramble and an unsuccessful challenge, then transitioned from a takedown to a high-thigh lock before reeling off three rolls to finish the match.

Zavur UGUEV (AIN)Zavur UGUEV (AIN) returned to win a Paris Olympic quota as an Individual Neutral Athlete. (Photo: UWW / Amirreza Aliasgari)

Uguev, Kougioumtsidis prevail in playoffs

Uguev returned to the mat later in the fifth-place playoff for the Paris Olympic quota at 57kg and rode an early takedown to a 4-0 victory over Kartbay.

For now, Uguev has secured the Olympic spot as an Individual Neutral Athlete, but it hinges on a final determination by the International Olympic Committee on the eligibility of Russian and Belarussian athletes in Paris.

Georgios KOUGIOUMTSIDIS (GRE)Georgios KOUGIOUMTSIDIS (GRE) clinched a Paris Olympic quota after he won in the playoff as Turan BAYRAMOV (AZE) was cautioned out. (Photo: UWW / Amirreza Aliasgari)

Kougioumtsidis gained the 74kg quota for Greece, coming back from an 8-point deficit to defeat Bayramov, officially by disqualification after a third caution. Kougioumtsidis kept chipping away at the lead as a fatigued Bayramova drew two cautions for fleeing.

But Bayramov, who had a 4-point throw in the first period, looked like he might still hang on when Kougioumtsidis scored a step out at the buzzer to tie the score 8-8. But the Greeks launched a challenge that Bayramov had grabbed Kougioumtsidis' singlet, and that was upheld, resulting in the disqualification.

lskc

Day 3 Results

Freestyle

57kg (33 entries)
GOLD: Stevan MICIC (SRB) df. Rei HIGUCHI (JPN), 7-4

BRONZE: Arsen HARUTYUNYAN (ARM) df. Meirambek KARTBAY (KAZ) by TF, 10-0, 3:59
BRONZE: Zelimkhan ABAKAROV (ALB) df. Zavur UGUEV (AIN), 4-4

5th-Place Playoff: Zavur UGUEV (AIN) df. Meirambek KARTBAY (KAZ), 4-0

65kg (45 entries)
GOLD: Iszmail MUSZUKAJEV (HUN) vs. Sebastian RIVERA (PUR)

Semifinal: Iszmail MUSUKAEV (HUN) df. Rahman AMOUZAD (IRI), 6-5
Semifinal: Sebastian RIVERA (PUR) df. Vazgen TEVANYAN (ARM), 10-9

74kg (45 entries)
GOLD: Zaurbek SIDAKOV (AIN) df. Kyle DAKE (USA), 10-7

BRONZE: Hetik CABOLOV (SRB) df. Turan BAYRAMOV (AZE), 6-4
BRONZE: Daichi TAKATANI (JPN) df. Georgios KOUGIOUMTSIDIS (GRE) by Fall, 3:37 (6-4)

5th-Place Playoff: Georgios KOUGIOUMTSIDIS (GRE) df. Turan BAYRAMOV (AZE) by Disq.,
6:00 (8-8)

79kg (27 entries)
GOLD:  Akhmed USMANOV (AIN) df. Vladimeri GAMKRELIDZE (GEO), 5-1

BRONZE: Mohammad NOKHODI (IRI) df. Orkhan ABASOV (AZE) by TF, 10-0, 2:50
BRONZE: Vasyl MYKHAILOV (UKR) df. Bolat SAKAYEV (KAZ), 3-1

92kg (27 entries)
GOLD: Rizabek AITMUKHAN (KAZ) df. Osman NURMAGOMEDOV (AZE), 5-2
BRONZE: Feyzullah AKTURK (TUR) df. Miriani MAISURADZE (GEO), 5-3
BRONZE: Zahid VALENCIA (USA) df. Arash YOSHIDA (JPN) by TF, 11-0, 1:41

97kg (35 entries)
GOLD: Magomedkhan MAGOMEDOV (AZE) vs. Akhmed TAZHUDINOV (BRN)

Semifinal: Magomedkhan MAGOMEDOV (AZE) df. Givi MATCHARASHVILI (GEO), 6-1
Semifinal: Akhmed TAZHUDINOV (BRN) df. Abdulrashid SADULAEV (AIN) by Inj. Def., 4:57 (9-2)

Women's Wrestling

55kg (19 entries)
GOLD: Haruna OKUNO (JPN) vs. Jacarra WINCHESTER (USA)

Semifinal: Haruna OKUNO (JPN) df. Mariana DRAGUTAN (MDA), 6-0
Semifinal: Jacarra WINCHESTER (USA) df. Anastasia BLAYVAS (GER) by TF, 10-0, 4:02

59kg (22 entries)
GOLD: Qi ZHANG (CHN) vs. Yuliia TKACH (UKR)

Semifinal: Qi ZHANG (CHN) df. Jennifer PAGE (USA), 5-1
Semifinal: Yuliia TKACH (UKR) df. Elena BRUGGER (GER) by Fall, 1:14 (2-0)