#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleNoviSad

U23 Worlds: Fujinami ready for first international test at 57kg

Friday, October 10, 2025 - 10:32 By Ken Marantz

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TOKYO, Japan (October 9) -- She already has an Olympic gold and two senior world titles, not to mention a 141-match winning streak that dates back to her junior high school days. And there is that undefeated record against non-Japanese opponents.

So what has compelled Akari FUJINAMI (JPN) to even bother entering the U23 World Championships, a tournament that, on paper at least, she should have no problem winning?

Rest assured there is method to what she would not regard as madness. It is all part of a grand plan, centered on the 21-year-old's much-publicized move from 53kg directly up to the next Olympic weight of 57kg with eyes firmly on the 2028 Los Angeles Olympics.

"This will by my first world tournament since I moved up in weight class," Fujinami said in an interview via social media. "I want to try out what I have been practicing, and get an idea of where I stand in terms of my current ability. I also want to identify areas to work on ahead of the All-Japan Championships in December."

Fujinami tops the marquee as she makes her debut at the U23 World Championships, to be held October 20-27 in Novi Sad, Serbia. Currently in her senior year at Nippon Sports Science University, it will be just her third competition since she cruised to the 53kg gold at the Paris Olympics, where she won all four matches by either fall or technical superiority.

The two other outings -- one a collegiate team event in November 2024 and the other the Japan Queen's Cup in April at which she qualified for the U23 Worlds -- did not provide much of a workout. She won a total of four matches in a combined time of 7:11 without giving up a point.

Fujinami expressed no concerns about her extended absence from top-level competition. "This will be my first tournament in six months," she said. "I'm not worried about regaining my match feeling. For the Olympics, I had about a seven-month blank."

Fujinami had at first planned to try for the senior worlds, but decided she would not be ready as she makes the physical adjustment to 57kg. So will we see a bulked-up Fujinami in Novi Sad?

"Compared with the time when I was in the 53kg class, my natural weight is more than then," Fujinami said. "I am also going to have cut weight before the tournament at 57kg. I'm also working hard on weight training, and I'll try to show the effects of that in the matches."

Despite her exalted status, Fujinami knows not to take any opponent lightly – a lesson she learned fully well when she won her second senior world title in 2023. In the quarterfinals, she was stunned when Lucia YEPEZ (ECU) tagged her for five points early in the match and seven overall, marking the most points ever scored upon her by a non-Japanese.

Although Fujinami came back to take the lead and win by fall, it showed any lapse can lead to disaster – which, ironically, makes the sport more appealing for her.

“You never know what will happen in a match,” Fujinami said. “But I think that’s what makes it interesting. For me, a match is like a presentation of yourself, so I will go into it aiming to win while having fun.”

In Novi Sad, Fujinami may have to share some of the spotlight with compatriot, fellow Paris Olympic gold medalist and recently crowned senior world champion Sakura MOTOKI (JPN).

A victory by Motoki at 62kg would make her the third member of the “Golden Grand Slam” club -- those who have combined an Olympic gold with titles on the senior and all three age-group levels. The two current members are Yui SUSAKI (JPN) and Amit ELOR (USA).

Ironically, circumstances beyond her control worked against Fujinami ever having a chance to also gain entry into the club.

A world U17 champion in 2018, she was deprived twice of chances to win a U20 world title – first in 2021 when Japan opted to not send a team during the pandemic, and again in 2022 when an injury forced her to withdraw. Those same years she qualified for the U23 worlds, but missed out for the same reasons.

This time, her preparations have gone without a hitch. "I've been able to continue to train and practice without any major injuries," she said.

Prior to securing a second Olympic gold in Los Angeles, Fujinami has a more immediate goal — winning her first at the Asian Games, to be held next October in Nagoya / Aichi Prefecture, which borders her native Mie Prefecture. Because of the early deadline for entries, she needs a victory at the All-Japan Championships in December to make the Japanese squad.

“My goals are to win gold at the Asian Games in Nagoya and at the Los Angeles Olympics,” she said. “To achieve those goals, I’ve dedicated myself to strengthening myself during this period. It’s been a time for me to look inside myself and explore my wrestling. Now the time has come to show the results.”