#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek

Hong Ends Bronze Age, Helps China Usher in Possible Golden Era

By Ken Marantz

BISHKEK, Kyrgyzstan (April 10) -- By ending her own personal Bronze Age, Kexin HONG (CHN) helped China possibly usher in the beginning of a new Golden Era.

Hong was one of four Chinese to strike gold on the final day of the women’s competition at the Asian Championships, winning the 57kg title on Friday to end a rash of recent third-place finishes.

“Each bronze medal made me a little bit stronger by the competition,” Hong said. “So this time, I feel really happy, especially when yesterday I finished the semifinal and made it to the final. Finally, a final.” 

The other Chinese who made the top of the podium in Bishkek’s Zhastkyk Arena were Jin ZHANG (CHN) at 53kg, LILI (CHN) at 65kg and Jia LONG (CHN) at 72kg, capping a performance in which all 10 of the country’s wrestlers took home medals.

The lone other medal at stake on Friday went to two-time former world champion Nonoka OZAKI (JPN), who had ousted a Chinese opponent in the quarterfinals the previous day before snatching the 62kg gold by avenging one of her few international losses -- which led to a nice surprise for her on the medal podium.

China pipped rival Japan for the team title when Lili and Long defeated Japanese opponents in their gold-medal matches. China, with five golds overall, finished on top with 205 points, followed by Japan with 191 and Mongolia in third with 126.

“It shows that every single member of our team has been working hard behind the scenes,” Long said. “And because we have a good coach who draws up excellent plans for us, we execute them with dedication, all for the sake of our shared dream.”

Kexin HONG (CHN)Kexin HONG (CHN) celebrates after winning the gold medal at 57kg. (Photo: United World Wrestling / Kostadin Andonov)

Hong completed a spotless run to the gold with a victory by fall over former world silver medalist Khulan BATKHUYAG (MGL) in the 57kg final.

Hong is no stranger to ending tournaments with victories, and her resume includes medals from every major global event. Unfortunately, none of those wins had come in finals over the past three years.

According to a Chinese team official, her teammates tease Hong about having an affinity for bronze, nicknaming her "Tong Pai Da Man Guan," which loosely translates to "Bronze Medalist Grand Slam." It’s not hard to see why. In the past three years, she has taken home medals of that color at four major competitions -- the 2023 Asian Games, the 2024 Paris Olympics, the 2025 Asian Championships and the 2025 World Championships.

The closest she came to breaking the hex came in Paris, where she was leading 7-0 in her semifinal against Anastacia NICHITA (MDA) when disaster struck and she got caught and pinned.

“Nobody wants to lose, but that's part of competition,” Hong said. “I really felt sad for that moment, but it also meant there was some weakness in my wrestling.

“So, I accepted and recovered, and told myself that I can become better and better. Now I’m happy to see myself improve.”

There were no slipups in her demolition of Batkhuyag in Friday’s final. Hong opened with a takedown and lace lock for a quick 4-0 lead. After a second takedown and exposure, she got her arm between Batkhuyag’s knees, lifted up and planted the Mongolian on her back, securing the fall in 1:31.

“Before, I never thought about that I can finish so fast,” said Hong, who won all three of her matches by technical superiority or fall, without conceding a point.

“Just before the competition, I just thought to be ready for the six minutes, ready to fight to the last second and just try my best to show all my advantages.”

Nonoka OZAKI (JPN)Nonoka OZAKI (JPN) defeated Hyon Gyong MUN (PRK) to win her third Asian gold medal. (Photo: United World Wrestling / Kadir Caliskan)

At 62kg, Japan’s Ozaki completed an equally flawless run to her third Asian gold and fifth medal overall by scoring two 4-point takedowns in a 10-0 victory over Hyon Gyong MUN (PRK).

“I was able to win by technical superiority, but before the match, I never thought I could have such a large gap in points like this, so I'm really happy,” said Ozaki, a Paris Olympic bronze medalist at 68kg.

The victory in 2:15 avenged a particularly frustrating loss to Mun in the final of the 2023 Asian Games. Ozaki had been leading when Mun used an arm throw to toss her onto her back, then held her in the near fall position for the final minute to win 6-6 on criteria.

“One of my main objectives coming here was to beat that DPR Korean wrestler,” Ozaki said. “There were also big hurdles to get over. As such, I want to view this result in a positive light and regard it as doing a good job.”

Ozaki’s reward for a job well done came on the medal podium, where she was surprised to see that the presenter was none other than longtime rival and local superstar Aisuluu TYNYBEKOVA (KGZ), the three-time world champion and two-time Olympic medalist who is currently on a hiatus.

They shared a hug after the medal was placed around a beaming Ozaki’s neck.

“Aisuluu-san is a hero,” Ozaki said. “I have so much respect for her. Of course, I respected her while she was competing. She's really a special person. To be at a competition and receive the medal this way is really an honor and I am proud of it.”

To get to Bishkek, Ozaki had to defeat reigning world and Olympic champion Sakura MOTOKI (JPN) at the All-Japan Championships in December. Now, to achieve her goal of getting to this year’s World Championships and Asian Games, she will have to beat Motoki again, either at next month’s Meiji Cup or a subsequent playoff.

Jin ZHANG (CHN)Jin ZHANG (CHN) works on a takedown against MEENAKSHI (IND) during the 53kg final. (Photo: United World Wrestling / Kadir Caliskan)

At 53kg, Zhang picked up her first gold in her second trip to the Asian Championships with a lightning-quick 10-0 victory over MEENAKSHI (IND). A single-leg takedown, a lace lock and four quick spins gave Zhang the victory in 53 seconds.

Zhang, the 2024 world silver medalist at 55kg, got over her biggest hurdle in the semifinals, when she pancaked former world champion Moe KIYOOKA (JPN) for a stunning victory by fall.

“I never think about when what kind of action I can win from,” Zhang said. “I just follow the coach’s instructions, to be tough and do your attack.”

Zhang said she will not succumb to the pressure that comes with being a newly crowned Asian champion.

“After I stepped off this podium, everything will go to zero and it's a new start,” she said. “I will never think about I'm Asian champion now. I will surely fight for the higher step of the podium.”

Going into the last two finals, Japan could have won the team title with victories in both. Instead, the Chinese swept the two, with one match coming down to a challenge decision and the other a more forthright victory.

LILI (CHN)LILI (CHN) tries to score a takedown against Nana IKEHATA (JPN) during the 65kg final. (Photo: United World Wrestling / Kostadin Andonov)

At 65kg, China’s Lili had the winning takedown confirmed by challenge for a 3-2 victory after it appeared that Nana IKEHATA (JPN) had held on for the title.

Ikehata, the winner at the Zagreb Ranking Series this year and the 2024 world U20 champion, was leading 2-1 with all of the points coming on the activity clock when Lili made a low lunge for Ikehata’s leg with :30 to go.

Lili caught Ikehata’s heel and the Japanese tumbled onto her backside, but immediately got up and fought desperately to keep Lili from completing the takedown as time ran out.

But on challenge, it was decided that Ikehata’s initial drop to the mat constituted a takedown for Lili, who was awarded the 2 and the victory, giving her an Asian gold to go with her 2023 world bronze, and leaving Ikehata stunned.

Jia LONG (CHN)Jia LONG (CHN) turns Mahiro YOSHITAKE (JPN) using a high gut wrench. (Photo: United World Wrestling / Kadir Caliskan)

In the final bout of the night, Long completed the Chinese gold rush with a 10-2 victory in the 72kg final over Mahiro YOSHITAKE (JPN) -- a repeat of the 65kg final in 2023.

After a stepout and activity clock gave Long a 2-0 lead at the break, she finally got Yoshitake to the mat with a single-leg takedown. From there she used her deadly high gut wrench for three consecutive rolls.

That should have ended the proceedings right there, but on the final one, Yoshitake managed to fluidly step over for a 2-point exposure that kept the action going with 1:20 left. But Yoshitake never threatened and Long came away with her second Asian gold.

Long has been gradually moving up in weight, having won the 2022 world silver and 2024 world gold at 65kg and a bronze at last year’s World Championships at 68kg.

“Perhaps there were some challenges with strength,” Long said of competing at 72kg. “But in terms of speed, it might have been a bit better than at 68kg.”

Sara NATAMI (JPN)Sara NATAMI (JPN) defeated MANISHA (IND) to win the 57kg bronze medal. (Photo: United World Wrestling / Kadir Caliskan)

Kiyooka, Natami bounce back

Kiyooka and Sara NATAMI (JPN), who were both handed stunning losses by fall in the semifinals, bounced back to take home bronze medals with one-sided victories.

Kiyooka, the silver medalist a year ago, completed the collection of Asian medals with a 10-0 rout of Aziza KELDIBEKOVA (KGZ) in 1:24 at 53kg. Kiyooka also has 55kg gold from 2024, the year she also won a world title at that weight.

Sakibjamal ESBOSYNOVA (UZB) took home the other bronze at 53kg, using a fireman’s carry to take Seoyoung PARK (KOR) directly to her back and secure a fall in 2:00.

Natami, whose defense of the 57kg title was ended in the semifinals by Batkhuyag, needed slightly more time than Kiyooka to finish up her 10-0 win over MANISHA (IND). The winning points were decided on a Japanese challenge when the referee undercounted the number of spins Natami accomplished with her lace lock.

Natami, who came to Bishkek as a substitute for injured Olympic champion Akari FUJINAMI (JPN), now also has the full collection of Asian medals. In addition to last year’s gold, she won a silver in 2018 and another gold in 2022.

In the other match at 57kg, Youngjin KWON (KOR) gave Korea its lone medal in Women’s Wrestling by scoring three 2-point exposures off a takedown counter in the second period to top Thi My Trang NGUYEN (VIE) 7-2.

Qi ZHANG (CHN), the lone Chinese not wrestling in a final on the night, assured she would not leave Bishkek empty-handed when she converted her second takedown of Nigina SABIROVA (UZB) into a fall in 1:31 at 62kg.

The victory gave Zhang a second straight bronze and fourth of her career in a fourth different weight class. She also has a gold at 59kg from 2024, as well as the 2023 world gold at that weight.

A first-period fall also decided the other 62kg bronze, with Tserenchimed SUKHEE (MGL) building up a 7-0 lead over Tynys DUBEK (KAZ) before using an arm bar to end the match at 1:48.

Both the home team and India bagged bronzes in the two heavier weights.

At 65kg, Gulnura TASHTANBEKOVA (KGZ) gave up an early takedown to Firuza ESENBAEVA (UZB), but came back with a 4-point takedown to the back that she topped off with a fall in 2:02 to add to the Asian bronze she won at 68kg in 2024.

Two-time world U23 bronze medalist MONIKA (IND) also had a 4-point takedown in a 9-0 victory over Hanbit LEE (KOR) for the other 65kg bronze.

Nurzat NURTAEVA (KGZ), a world bronze medalist at 72kg, scored a first-period takedown while on the activity clock and that was enough to edge Odgerel ERDENE OCHIR (MGL) 2-0 for her first Asian bronze.

In the other 72kg bout, HARSHITA (IND) added to her 2024 silver medal with a victory by fall over Sevinchoy POLVONOVA (UZB) in 3:25 after building up a 5-0 lead.

 

Photo

Day 5 Results

Women’s Wrestling

53kg (11 entries)
GOLD: Jin ZHANG (CHN) df. MEENAKSHI (IND) by TS, 10-0, :53

BRONZE: Moe KIYOOKA (JPN) df. Aziza KELDIBEKOVA (KGZ) by TS, 11-0, 1:24
BRONZE: Sakibjamal ESBOSYNOVA (UZB) df. Seoyoung PARK (KOR) by Fall, 2:00 (2-0)

57kg (11 entries)
GOLD: Kexin HONG (CHN) df. Khulan BATKHUYAG (MGL) by Fall, 1:31 (10-0)

BRONZE: Youngjin KWON (KOR) df. Thi My Trang NGUYEN (VIE), 7-2
BRONZE: Sara NATAMI (JPN) df. MANISHA (IND) by TS, 10-0, 1:50

62kg (11 entries)
GOLD: Nonoka OZAKI (JPN) df. Hyon Gyong MUN (PRK) by TS, 10-0, 2:15

BRONZE: Qi ZHANG (CHN) df. Nigina SABIROVA (UZB) by Fall, 1:31 (4-0)
BRONZE: Tserenchimed SUKHEE (MGL) df. Tynys DUBEK (KAZ) by Fall, 1:48 (7-0)

65kg (9 entries)
GOLD: LILI (CHN) df. Nana IKEHATA (JPN), 3-2

BRONZE: Gulnura TASHTANBEKOVA (KGZ) df. Firuza ESENBAEVA (UZB) by Fall, 2:02 (4-2)
BRONZE: MONIKA (IND) df. Hanbit LEE (KOR), 9-0

72kg (8 entries)
GOLD: Jia LONG (CHN) df. Mahiro YOSHITAKE (JPN), 10-2

BRONZE: Nurzat NURTAEVA (KGZ) df. Odgerel ERDENE OCHIR (MGL), 2-0
BRONZE: HARSHITA (IND) df. Sevinchoy POLVONOVA (UZB) by Fall, 3:25 (5-0)

Freestyle

57kg (11 entries)
SF 1: Munkh Erdene BATKHUYAG (MGL) df. Abdymalik KARACHOV (KGZ), 4-1
SF 2: Milad VALIZADEH (IRI) df. Fuga SASAKI (JPN) by TS, 11-0, 3:23

65kg (12 entries)
SF 1: SUJEET (IND) df. Abdulmazhid KUDIEV (TJK), 7-2
SF 2: Umidjon JALOLOV (UZB) df. Alibeg ALIBEGOV (BRN), 5-3

70kg (10 entries)
SF 1: ABHIMANYOU (IND) df. Ernazar AKMATALIEV (KGZ), 6-3
SF 2: Tulga TUMUR OCHIR (MGL) df. Sina KHALILI (IRI), 5-1

79kg (12 entries)
SF 1: Keyvan GHAREHDAGHI (JPN) df. Razambek JAMALOV (UZB), 4-3
SF 2: Sandeep Singh MANN (IND) df. Somonjon IKROMOV (TJK) by TS, 10-0, 3:13

97kg (13 entries)
SF 1: Amirali AZARPIRA (IRI) df. VICKY (IND), 2-0
SF 2: Arash YOSHIDA (JPN) df. Akhmed TAZHUDINOV (BRN), 15-6