#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleZagreb

Motoki works her magic to snatch elusive world gold

By Ken Marantz

ZAGREB, Croatia (September 17) -- Sakura MOTOKI (JPN) finally has a world gold to go with the one she won at the Paris Olympics. And she did it with another
dramatic victory, this time in the final.

As is becoming her forte, Motoki snatched a victory in the dying seconds of a match, beating Asian silver medalist Ok Ju KIM (PRK) 5-4 in the 62kg final at the World Championships on Thursday, as the women's competition concluded with a banner day for Japan.

"Just like at the Olympics, I went from a point where I thought I would lose, then the outcome suddenly changed and I was able to win," Motoki said. "It's the same feeling of happiness and feeling of relief, and brought me to tears."

Japan won two of the three other golds at stake, with Haruna MURAYAMA (JPN) winning at 53kg for her fourth career world gold, and Ami ISHII (JPN) triumphing
at 68kg to become a two-time world champion.

The fourth and final gold of the night went to Alla BELINSKA (UKR), who repeated her victory over Nesrin BAS (TUR) from the final of the European Championships -- right down to winning by fall.

The three golds padded Japan's total in the team race, as the Asian powerhouse had clinched the title before the night began. Japan, which won five of the 10 golds, finished on top with 162 points, followed by the DPR Korea with 115 points. China edged the United States for third, 87-83.

Motoki made a name for herself around the world at the Paris Olympics, where her hopes of a gold seemed to be over in the semifinals, when she was trailing Grace BULLEN (NOR) 7-2 and was being tripped backwards for what might end the match.

But Motoki suddenly locked Bullen's arms and bridged, then turned her over and recorded a stunning fall to the shock of those in the Champ de Mars Arena and around the world. The next day she defeated Irina KOLIADENKO (UKR) for the gold.

Motoki had to survive a grueling qualifying process just to get to Paris. A world bronze medalist at 59kg, she moved up to the Olympic weight and had to win out among a domestic field that included Tokyo Olympic champion Yukako KAWAI (JPN) and world champion Nonoka OZAKI (JPN).

And she basically had to repeat the process to get to Zagreb. As she did in Paris, Motoki pulled a rabbit out of the hat and defeated Ozaki by scoring a takedown literally in the final second of a playoff for Japan's team.

On Thursday, Kim became the latest to fall victim to the Motoki magic. The Japanese took a 3-0 lead in the first period on an activity point and a sweeping single-leg takedown.

Trying to defend in the second period, Motoki gave up a single-leg takedown to Kim, which the Japanese was willing to concede. But she wasn't prepared for being
gut-wrenched over to suddenly fall behind 4-3 with :35 left.

"I had a three-point lead and when she got in on a single leg, I thought it would be alright to give up two [points]," Motoki said. "But then when I was rolled, I thought, 'This is bad. Once again I'm going to get this far and not win?'"

Ok Ju KIM (PRK)Ok Ju KIM (PRK) turns Sakura MOTOKI (JPN) to take a 4-3 lead in the 62kg final. (Photo: United World Wrestling / Kostadin Andonov)

In her two previous trips to the World Championships, Motoki fell short of the gold, taking the bronze in 2022 and the silver in 2023, losing to Aisuluu TYNYBEKOVA (KGZ) in the final. Would she miss out on the gold again?

With 12 seconds left, she launched her attack, transitioning from one thing to another in a desperate attempt. First a low single, then an arm throw, then back to
a single. All were defended. Then she tried a headlock throw, and that sent Kim sideway to the mat as time ran out.

The referee gave no points, but on challenge, it was determined that Kim's shoulders broke the 90-degree plane -- with :00.3 seconds on the clock.

"In the last 12 seconds, I launched an attack, and when the tackles failed, I thought, 'Oh no, that's the end,'" Motoki said. "When I looked back, she was on my back. I thought if I threw her, I could make it. I just put everything into the throw, but I didn't know if I turned her. Really, it was lucky."

Sakura MOTOKI (JPN)Sakura MOTOKI (JPN) won her first world gold medal in Zagreb. (Photo: United World Wrestling / Kadir Caliskan)

Motoki said her earlier losses at the worlds served as incentive to work harder and always give everything up to the final whistle. She told the Japanese press earlier this year that she uses the UWW music played during the medal ceremony as her morning alarm -- a constant reminder of the agony she never wanted to experience again.

"Three years ago and two years ago, I lost on this stage, and the feeling of disappointment and of being inferior, even after winning at the Olympics, did not go away," Motoki said. "But by losing, it made me stronger and made me what I am now. To win here makes me so happy."

Motoki will embark on another quest in a month's time when she competes at the World U23 Championships on October 20-27. Already a world U17 and U20 champion, a victory in Novi Sad, Serbia, will make her just the third member -- along with Yui SUSAKI (JPN) and Amit ELOR (USA) -- of the elite "Golden Grand Slam" club, those who have won on the senior and all three age-group levels as well as at the Olympics.

"One might think that winning on the age-group level would put you at the forefront, but that's not the case," Motoki said. "After I won the U17, I had an injury and became weaker. I lost in the first round at the Inter High. Then I went to college and thought I had progressed, only to have a major injury.

"To achieve the Grand Slam would be due to overcoming the hard times with the support of many others."

Haruna MURAYAMA (JPN)Haruna MURAYAMA (JPN) controls Lucia YEPEZ (ECU) during the 53kg final at the World Championships. (Photo: United World Wrestling / Kostadin Andonov)

At 53kg, Murayama established herself as the frontrunner in the weight class in the runup to the 2028 Los Angeles, following the decision by Paris gold medalist Akari FUJINAMI (JPN) to move up to 57kg.

Murayama scored takedowns in each period to defeat Paris silver medalist Lucia YEPEZ (ECU) 5-0 and add to her world golds from 2017, 2018 and 2023, all won under her maiden name of OKUNO.

It marks the continuation of a remarkable turnaround for Murayama, who sank into the depths of despair after losing out on the berth for the Tokyo Olympics to collegiate teammate and eventual gold medalist Mayu MUKAIDA (JPN).

"I had half given up on the idea of competing at events like the World Championships in an Olympic weight class," Murayama said. "So just being able to stand on this stage and leave this kind of result behind -- it’s something that two or three years ago, I couldn’t even have imagined."

It was Yepez who famously scored seven points off Fujinami in the quarterfinals at the 2023 World Championships, albeit the Japanese came back and scored 16 of
her own before winning by fall. But the Ecuadorean, her country's first-ever world and Olympic medalist, established herself as a dangerous foe.

In the final, Murayama wrestled cautiously but methodically, using a front headlock to spin behind for a takedown just as she was receiving an activity point in the first period. She added a second takedown by getting behind again in the second period.

Murayama and Yepez had met once before, with the Japanese winning 10-0 in the final of the U23 World Championships in October 2022.

Ami ISHII (JPN)Ami ISHII (JPN) tries to score on Yuliana YANEVA (BUL) in the 68kg final. (Photo: United World Wrestling / Kadir Caliskan)

At 68kg, Ishii had plowed through the field to make the final, where she met stiff resistance from four-time European medalist Yuliana YANEVA (BUL) and needed a second-period takedown to secure a 4-2 victory.

It was Yaneva who struck first when she adroitly used a counter lift for a two-point lead. Ishii came back with a stepout, but an apparent takedown was wiped out on challenge as having been completed after the buzzer.

Down by a point, Ishii warily avoided the counter and went with an arm drag to get behind for a takedown to go ahead 3-2. A short time later, Yaneva shot in for a single, but Ishii slipped under and grabbed Yaneva's leg, then clung on to force a stalemate. An unsuccessful challenge at the end gave Ishii her final point.

"I thought I might get countered again," Ishii said of her strategy for the second period. "Still, I had to get points. It would be the end if I lost my nerve. Even if I couldn't get in [on a tackle], I had to find a way to get points."

Ishii has been a workhorse since missing out on the Paris Olympics when she suffered a heartbreaking, last-second loss for the 68kg spot to Ozaki. She won the 72kg gold at last year's Non-Olympic World Championships as a sort of consolation, so winning at 68kg holds more significance.

"Without a doubt, it's getting to a place closer to the Olympics," Ishii said, adding that her mission now will be staying at the top of the division in Japan. "It's tough to be at this level, and I can't just keep going as I am now. I need to raise my level, so I have to train even harder."

In the last match of the night, two-time European champion Belinska, who had received an activity point in the first period, came out in the second and caught Bas in a headlock before securing the fall in 4:25.

"The final was tense, but I had prepared my throw, and I’m very happy that I managed to execute it," Belinska said. "In the first period, I couldn’t make that move, and the tension started to build -- but even in a stressful situation, I was still able to pull it off."

Orkhon PUREVDORJ (MGL)Orkhon PUREVDORJ (MGL) defeated Esther KOLAWOLE (NGR) to win bronze at 62kg. (Photo: United World Wrestling / Kadir Caliskan)

Purevdorj captures bronze 8 years after striking gold

Eight years after winning a world gold, Orkhon PUREVDORJ (MGL) finally picked up her another medal, taking a 62kg bronze by rallying to a nail-biting 6-5 victory over Esther KOLAWOLE (NGR).

After Purevdorj received an activity point in the first period, she fell into a large hole by giving up a 4-point takedown at the edge to open the second period. Purevdorj picked up a 2-point exposure on a scramble, which, after a scramble, revealed a foul by Kolawole. That gave Purevdorj a point and, significantly, put her on top in par terre.

She took advantage by executing a gut wrench and, even though Kolawole reversed, it left the Mongolian with a 6-5 advantage that she maintained through the end.

Amina TANDELOVA (UWW) earned her first world medal when she scored a duck under takedown in the final minute to defeat Bilyana DUDOVA (BUL) 4-2 for the other 62kg bronze.

Asian champion Hyongyong CHOE (PRK) added the senior world bronze to her Olympic bronze from Paris with a victory at 53kg by second-period fall over Shokhida AKHMEDOVA (UZB) after building up an 8-0 lead.

Choe went for the kill at all times, scoring two exposures off a head lock, then ending the match when she scored a takedown and immediately applied a half-nelson to turn Akhmedova over.

Two-time Asian bronze medalist ANTIM (IND) gave India its first medal through six days in Zagreb, capping a 9-1 victory over Jonna MALMGREN (SWE) with a 4-point takedown for the other 53kg bronze.

Kennedy BLADES (USA), the Paris silver medalist at 76kg who made the drop all the way down to 68kg but couldn't get past Ishii, assured she wouldn't leave empty-handed when she routed Buse TOSUN (TUR) 12-1 for the bronze medal.

Jia LONG (CHN), last year's champion at 65kg at the Non-Olympic Worlds, defeated Sol Gum PAK (PRK) 6-1 for the other 68kg bronze. Long scored all of her points in the first period, with a takedown-roll combo followed by a go-behind takedown.

China also picked up a bronze at 72kg, when Zelu LI (CHN) fought off her back after a 4-point headlock by Alexandra ANGHEL (ROU) to start the match, gradually chipping away until she came away with a 7-4 victory with three takedowns.

Nurzat NURTAEVA (KGZ) scored a takedown in each period to top Pauline LECARPENTIER (FRA) 5-0 for the other 72kg bronze.

Day 6 Results

Women's Wrestling

53kg (23 entries)
GOLD: Haruna MURAYAMA (JPN) df. Lucia YEPEZ (ECU), 5-0

BRONZE: ANTIM (IND) df. Jonna MALMGREN (SWE), 9-1
BRONZE: Hyongyong CHOE (PRK) df. Shokhida AKHMEDOVA (UZB) by Fall, 4:00 (8-0)

62kg (22 entries)
GOLD: Sakura MOTOKI (JPN) df. Ok Ju KIM (PRK), 5-4

BRONZE: Orkhon PUREVDORJ (MGL) df. Esther KOLAWOLE (NGR), 6-5
BRONZE: Amina TANDELOVA (UWW) df. Bilyana DUDOVA (BUL), 4-2

68kg (24 entries)
GOLD: Ami ISHII (JPN) df. Yuliana YANEVA (BUL), 4-2

BRONZE: Kennedy BLADES (USA) df. Buse TOSUN (TUR) by TF, 12-1, 5:22
BRONZE: Jia LONG (CHN) df. Sol Gum PAK (PRK), 6-1

72kg (17 entries)
GOLD: Alla BELINSKA (UKR) df. Nesrin BAS (TUR) by Fall, 4:25 (5-0)

BRONZE: Nurzat NURTAEVA (KGZ) df. Pauline LECARPENTIER (FRA), 5-0
BRONZE: Zelu LI (CHN) df. Alexandra ANGHEL (ROU), 7-4

Greco-Roman

55kg (18 entries)
SEMIFINAL: Vakhtang LOLUA (GEO) df. Emin CAKIR (TUR) 2-2
SEMIFINAL: Payam AHMADI (IRI) df. Eldaniz AZIZLI (AZE) 3-1

77kg (33 entries)
SEMIFINAL: Malkhas AMOYAN (ARM) df. Alireza ABDEVALI (IRI), 5-1
SEMIFINAL: Nao KUSAKA (JPN) df. Robert FRITSCH (HUN), 3-1

82kg (26 entries)
SEMIFINAL: Gela BOLKVADZE (GEO) df. Taizo YOSHIDA (JPN), 8-5
SEMIFINAL: Gholamreza FAROKHI (IRI) df. Karlo KODRIC (CRO), 7-1

130kg (27 entries)
SF 1: Darius VITEK (HUN) df. Pavel HLINCHUK (UWW), 3-1
SF 2: Amin MIRZAZADEH (IRI) df. Wenhao JIANG (CHN), 3-1