#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleZagreb

World C'ships Day 5 WW 53kg, 62kg, 68kg and 72kg Highlights

Wednesday, September 17, 2025 - 08:11 By Ken Marantz & Vinay Siwach

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ZAGREB, Croatia (September 17) -- Women's Wrestling will continue at the World Championships in 53kg, 62kg, 68kg and 72kg in Zagreb.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

62kg semifinals
SF 1: Sakura MOTOKI (JPN) vs. Orkhon PUREVDORJ (MGL)
SF 2: Ok Ju KIM (PRK) vs. Amina TANDELOVA (UWW)

13:40: Sakura MOTOKI (JPN) worked on five different takedowns before securing the fall over Esther KOLAWOLE (NGR) and reach the 62kg semifinals. Motoki, the Paris Olympic champion, is cashing her first world title.

13:45: Orkhon PUREVDORJ (MGL), a world champion in 2017, with two big headlocks in her 5-1 victory over Adaugo NWACHUKWU (USA). She returns to the World Championships semifinals to face Olympic champion Motoki.

13:42: Ok Ju KIM (PRK) not only advances to the 62kg semifinals, she avenges her loss in the final of this year's Asian Championships MANISHA (IND) with a solid 8-0 victory. Kim accumulates all of her points in the first period, topping each of her two takedowns with a 2-point roll or exposure.

13:37: The activity clock is just about to run out on Amina TANDELOVA (UWW) when she not only gets a score, her 4-point arm throw sends Ana GODINEZ (CAN) sailing onto her back in their 62kg quarterfinal. Tandelova doesn't let the opportunity get away and she secures the fall at 2:02.

53kg semifinals
SF 1: Lucia YEPEZ (ECU) vs. ANTIM (IND)
SF 2: Haruna MURAYAMA (JPN) vs. Hyongyong CHOE (PRK)

13:32: In a battle of young stars, Jin ZHANG (CHN) and ANTIM (IND) square off in the 53kg quarterfinals. Antim gets on board with a go-behind before powering her way to another takedown for a 4-0 lead. A similar takedown for Antim and she races to a 6-0 lead. Zhang fires one back and catch Antim off guard to score two points and cut the lead to 6-2 at the break. Zhang with high pressure and gets the reward with a takedown and two lace turns for an 8-6 lead. Antim gets a reversal for an 8-7 score but she has only 18 seconds to score two points for a win. She remains calm and scores the takedown to win 9-8 for a place in the semifinals at 53kg.

13:30: Olympic silver medalist Lucia YEPEZ (ECU) gets the first takedown against Emma MALMGREN (SWE) and then turns her for a 4-0 lead. Malmgren tries hard in the second period but she can only score a takedown to make it 4-2 as Yepez wins 4-2.

14:29: Haruna MURAYAMA OKUNO (JPN) wrestles tentatively to start against a defensive opponent, Zeynep YETGIL (TUR), gaining just an activity point without taking a shot in the first period of their 53kg quarterfinal. But the three-time world champion finds an opening in the second, scoring with a single leg. She then gets behind twice as Yetgil starts to show fatigue and the Japanese advances with a 7-0 victory.

14:28: Hyogyong CHOE (PRK) continues her impressive run, storming to an 11-0 victory over Maria PREVOLARAKI (GRE) in their 53kg quarterfinal. Choe goes ahead in the first period with a takedown and two lace-lock rolls -- albeit the referee gave her more than ample time to execute them -- then added a takedown and exposure in the second.

68kg semifinals
SF 1: Buse TOSUN (TUR) vs. Ami ISHII (JPN)
SF 2: Yuliana YANEVA (BUL) vs. Jia LONG (CHN)

13:20: Buse TOSUN (TUR) gets the first passivity call against Adela HANZLICKOVA (CZE) and the Czechia wrestler leads 1-0 at the break. Tosun on board in the second period with a point before a takedown helps her take a 3-1 lead with a minute remaining. Hanzlickova gets stepout but it's too little too late as Tosun wins 3-2 for a place in the 68kg semifinal.

13:18: Yuliana YANEVA (BUL) scores two takedowns in the last two minutes of the second period, giving her a come-from-behind 8-4 victory over Kateryna ZELENYKH (ROU) and a place in the 68kg semifinals. Yaneva opened the scoring with a takedown and gut wrench, only to fall behind on criteria when Zelenkykh scored a takedown on each side of the break.

13:18: Ami ISHII (JPN) and Kennedy BLADES (USA) in a big quarterfinals at 68kg. Ishii blasts with a takedown and then exposure for two more to lead 4-0 against Kennedy BLADES (USA). She uses the arm-dram to score another takedown and lace for an 8-0 lead inside the first two minutes. Blades gets on board with a stepout to make it 8-1. Both scramble but Ishii scores a takedown for a 10-1 lead at the break. Ishii takes some time but manages to power her way to the match winning takedown. A 12-1 victory for Ishii as she reaches the semifinal.

13:17: In an high-profile all-Asian clash in the 68kg quarterfinals with little action, Jia LONG (CHN) scores a takedown in the final seconds to finish off a 4-1 victory over two-time Olympic medalist Meerim ZHUMANAZAROVA (KGZ).

72kg semifinals
SF 1: Nurzat NURTAEVA (KGZ) vs. Alla BELINSKA (UKR)
SF 2: Nesrin BAS (TUR) vs. Zelu LI (CHN)

13:05: Nurzat NURTAEVA (KGZ) with four takedowns against Alexandria GLAUDE (USA) to secure a place in the 72kg semifinals with an 8-4 win.

13:03: After Nesrin BAS (TUR) receives an activity point, Alexandra ANGHEL (ROU) goes on the attack as the first-period clock in winding down. Can she finish it off in time? Instead, Bas whizzers her over onto her back and completes the fall with one second to go to earn the spot in the 72kg semifinals.

13:01: Zelu LI (CHN), the Asian champion at 68kg, barges into the 72kg semifinals with a 10-0 victory over Bolortungalag ZORIGT (MGL). Li takes Zorigt directly to her back and, although she can't complete the fall, she adds a gut wrench. Another takedown and two more turns and she's the winner in 1:45.

13:00: Alla BELINSKA (UKR) steps over and catches Pauline LECARPENTIER (FRA) flat on the mat to secure the fall at 72kg and advance to the semifinal.

12:55: In the last match before the quarterfinals, Asian champion MANISHA (IND) keeps Astrid MONTERO (VEN) at bay at 62kg. Manisha got two points for two passivity calls against Montero who scored one point for the same. But Manisha hangs on for a 2-1 victory. This also means that European champion Iryna BONDAR (UKR) will return empty-handed.

12:45: Olympic champion Sakura MOTOKI (JPN) had just made a leg attack when Nikolett SZABO (HUN) called out injured. She seemed in a lot of pain having injured her knee. She had to carried off the mat on a stretcher. Motoki advances to quarterfinals at 62kg.

12:37: Veteran Orkhon PUREVDORJ (MGL), eight years removed from her lone world championship, stays on track at 62kg with a comprehensive 10-0 victory over three-time European bronze medalist Veranika IVANOVA (UWW).

12:31: European champion Maria PREVOLARAKI (GRE) makes short work of Kseniya STANKEVICH (UWW) to advance to the 53kg quarterfinals, taking her straight to her back and recording a fall at 1:26.
 
12:28: Jin ZHANG (CHN), last year's world silver medalist at 55kg, looks impressive in posting her second straight one-sided win at 53kg when she takes out Natalia MALYSHEVA (UWW) with a 10-1 victory. Only an activity point early on kept her from keeping a perfect sheet, but she quickly followed it with a takedown as she took a 6-1 lead at the break.

12:27: Jonna MALMGREN (SWE) scored one takedown to lead 2-1 against Roksana ZASINA (POL) and then held her fort with that lead. Zasina tried desperately for an attack but failed to score and gave up a takedown. Malmgren wins 5-1 at 53kg.

12:25: Bilyana DUDOVA (BUL) cannot find a way to break the defenses of Ok Ju KIM (PRK) who scores four different takedowns in their 62kg bout to win 8-0

12:18: Jia LONG (CHN), the 2024 world champion at 65kg, gives up the big points to Delgermaa ENKHSAIKHAN (MGL) in their 68kg match, but she piles up more than enough for a 12-6 victory.

12:17: Adaugo NWACHUKWU (USA) gives up a 4-point takedown early in her 62kg clash with Johanna LINDBORG (SWE), then erupts for 13 points in the second period, including a pair of 4-pointers of her own, for a 13-6 victory. 

12:05: Ami ISHII (JPN), gunning for a second straight world title after winning last year at 72kg, continues her quest at 68kg by rolling to a 10-0 victory over Noemi SZABADOS (HUN) to advance to the quarterfinals. Ishii scores a single-leg takedown just as she receives an activity point to go up 3-0. After a second similar takedown, she goes to laces and finishes off the win ni 2:42.

12:04: Defending 68kg champion Buse TOSUN (TUR) gets the fall over Grabriela DA ROCHA (BRA) when she put her back on the mat in the second period and held on till the fall was called.

12:03: Haruna MURAYAMA (JPN) takes a 3-0 lead at the break in her 53kg bout against Annika WENDLE (GER). In the second period, she works a takedown and roll to make it 7-9. Another takedown on the edge puts her at 9-0 before she finishes the bout 11-0.

11:57: An upset on Mat C, as Zhamila BAKBERGENOVA (KAZ), aiming for her fifth world medal but first gold at 72kg, will have to settle for bronze at best after falling 3-3 on criteria to Nurzat NURTAEVA (KGZ). Nurtaeva trails 2-1 after giving up a second activity point, but scores a single-leg takedown with :51 left. Bakbergenova gains a stepout to tie, but trails on criteria, and Nurtaeva fends off a final attack to clinch the win.

11:56: Asian champion Hyogyong CHOE (PRK) goes to the lace lock after a second takedown, and three rolls later she advances at 53kg with a 10-0 victory over Namuuntsetseg TSOGT OCHIR (MGL) in 2:20.

11:55: Olympic silver medalist Lucia YEPEZ (ECU) comes from 4-1 down to get a fall over Laura HERIN AVILA (CUB) and advance at 53kg. Yepez is looking to add to her bronze medal from 2023. 

11:51: A takedown and four quick lace-lock rolls and two-time Asian bronze medalist ANTIM (IND) advances at 53kg with a 10-0 win over Carla JAUME SOLER (ESP).

11:49: Sol Gum PAK (PRK) tries to score the one point she needs to beat Yuliana YANEVA (BUL) at 68kg but Yaneva defends everything that is thrown at her to win 7-6 and advance.

11:49: Two-time Olympic medalist and 2021 world champion Meerim ZHUMANAZAROVA (KGZ) opens her campaign with a 10-0 win over Aniseta ACOSTA (ASA) at 68kg. Zhumanazarova had a pair of 4-point moves, the second coming with a hip throw that made it a 10-point difference. The match ended when Acosta fought off her back.

11:45: Kennedy BLADES (USA), the Paris Olympic silver medalist at 76kg who has dropped down to 68kg, gets off to rousing start, overwhelming RADHIKA (IND) for an 11-0 victory in 1:38. Blades gets a 4-point takedown thwarting a Radhika counter to take a 7-0 lead within the first minute. She then bulls her opponent over for a takedown, then caps the proceedings with a classic gut wrench.

11:40: Six-time Asian medalist Bolortungalag ZORIGT (MGL) is trailing 2-1 against Jyoti BERWAL (IND) in the second period of their 72kg bout when she does what Mongolian's do best -- hit her opponent with a headlock throw, giving her a victory by fall.

11:39: In a case of anything you can do, I can do better, LILI (CHN), a 2023 world bronze medalist at 65kg, scores three exposure tilts after a takedown to give her a 9-7 win over Birgul SOLTANOVA (AZE) at 62kg. Lili's sequence came after Soltanova had gone ahead with three consecutive 2-point lifts to counter a single-leg attempt by Lili.

11:35: After a longish defense from Hyeonyeong PARK (KOR), Adela HANZLICKOVA (CZE) secures the fall as Park runs out of steam.

11:28: Three-time world champion Haruna MURAYAMA (JPN), looking to fill the 53kg spot following the move up to 57kg by compatriot and Paris Olympic gold medalist Akari FUJINAMI (JPN), opens with an 11-0 victory over Shokhida AKHMEDOVA (UZB). Murayama leads 3-0 in the second period when she scores with a snapdown takedown, then reels off four gut wrenches.

11:32: Ok Ju KIM (PRK) with a fall over Aurora CAMPAGNA (ITA) in her opening bout at 62kg. Kim just too strong for Campagna

11:30: Alexandria GLAUDE (USA) opened the scoring against Masako FURUICHI (JPN) with a stepout before getting a point for inactivity of Furuichi. The Japanese bounces back with a takedown but gives up a reversal as Glaude leads 3-2. She hangs on to that lead to upset Furuichi

11:16: World 55kg silver Jin ZHANG (CHN) works on five different takedowns to beat Felicity TAYLOR (USA), 10-0, at 53kg with 31 seconds left on the clock.

11:11: In a battle of former European champions at 68kg, 2021 world silver medalist Khanum VELIEVA (UWW) gets a stepout just moments after giving up an activity point to Yuliana YANEVA (BUL). But Yaneva dominates the second period, scoring a takedown-gut wrench combination, then putting Velieva onto her back and securing a fall at 4:31.

11:09: Nice win for South America as Astrid MONTERO (VEN) scores two takedowns in the second period to knock off European champion Iryna BONDAR (UKR) 6-4 at 62kg. Montero gets behind for an early takedown, only to see Bondar come back with a takedown and quick exposure to lead 4-2 at the break.

10:50: Two-time Asian silver medalist RADHIKA (IND) gives up a 4-point takedown to the back to Laura GODINO (ITA) at the start of their 68kg qualification bout. That appears to wake up the Indian, who comes back with a takedown and stepout to cut the gap at the break. Another takedown puts Radhika ahead 5-4, then she ends the match by muscling Godino down and over for a fall with just over a minute left.

10:45: World 72kg champion Ami ISHII (JPN), back down at 68kg, starts her bid to win her second world title with a 10-0 victory over Manola SKOBELSKA (UKR) in a minute and 31 seconds.