#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Tokyo champ Shidochi dealt setback in return from two-year layoff

Friday, June 20, 2025 - 16:02 By Ken Marantz

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Top photo: Haruna MURAYAMA flips Mayu SHIDOCHI onto her back for a 2-point takedown during their women's 53kg quarterfinal match. (Photo: Takeo Yabuki / wrestling-spirits.jp)

TOKYO (June 20) -- Through their years as university teammates and beyond, Tokyo Olympic champion Mayu SHIDOCHI and Haruna MURAYAMA each compiled a long list of laurels that included three world titles.

But when their paths crossed on the mat, Shidochi had been the dominant one. Murayama showed on Friday that those days are over.

Shidochi, returning to the mat after a two-year layoff that included giving birth to her first child, saw her bid for a shot at a fourth world title end when Murayama dealt her a 5-1 loss in the women's 53kg quarterfinals at the Meiji Cup All-Japan Invitational Championships in Tokyo, the second of two qualifiers for this year's World Championships.

Shidochi, who won the Tokyo Olympic gold at 53kg under her maiden name of MUKAIDA, was ahead on criteria in the second period after each received an activity point, but Murayama (nee OKUNO) went ahead with a pair of takedowns.

"It's really disappointing," said Shidochi, who had a 9-0 career record against Murayama before losing to her for the first time at the Emperor's Cup All-Japan Championships in December 2022. "I lost to Okuno at the Tokyo qualifier and I really wanted to get revenge for that."

Mayu SHIDOCHI (JPN)Haruna MURAYAMA works to get behind Mayu SHIDOCHI for a takedown during their women's 53kg quarterfinal match. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Shidochi, who will turn 28 on Sunday, had last competed two years at the Meiji Cup, which was part of the qualifying process for the Paris Olympics. Her dreams of an Olympic repeat ended with a loss by fall in the second round to Akari FUJINAMI, who went on to take the 53kg gold in Paris.

Shidochi, who has her sights set on the 2026 Asian Games to be hosted by Japan, had planned to return in July at a lower-tier national tournament, where she could qualify for this year's Emperor's Cup, a qualifier for the Asian Games. But she moved it up a month when she found out her status as a former Olympic champion granted her entry into the Meiji Cup.

"Even though I lost like this at this tournament, I'm glad I took up the challenge," she said. "Ilost, but I found out things that I need to work on. I want to use that to step up my game so I can win in December."

Shidochi said that is probably more nerves than rustiness that did her in against Murayama, who is two years her junior.

"When I was warming up, I was moving really well," she said. "But during the match, I thought I could do more. I wasn't moving my feet. In preparation, I trained hard and did my research. I was really looking forward to it, but it didn't work out."

Murayama still has her work cut out for her if she wants to be on the plane to Zagreb. In Saturday's final, she will face Moe KIYOOKA, who last year succeeded her as the world 55kg champion. The two met in the final at the 2023 Emperor's Cup, which Kiyooka won 5-1.

A victory by Kiyooka would give her the world team spot outright. If Murayama wins, it will set up a playoff between the two later in the session, although Murayama has another option.

Murayama won the 55kg title at the Emperor's Cup, but opted not contest that playoff.

In another weight class that started Friday and will end Saturday, world 72kg champion Ami ISHII looks poised to grab the world team spot at 68kg after easily winning her lone match of the day in a four-woman round-robin that is down to three after Rin MIYAGI's injury withdrawal.

Ishii will clinch the spot with a victory in her final match against Seia MOCHINAGA. Meanwhile, Yoshinosuke AOYAGI will need to take the playoff route if he wants to improve on the world silver medal at freestyle 70kg that he won last year.

Aoyagi, the Emperor's Cup champion, was dealt a last-second 3-2 defeat in the semifinals by world U20 champion Ryoya YAMASHITA, who will take on Shoya MIURA in Saturday's final in a battle of 19-year-olds.

Aoyagi, a two time world U23 medalist, is coming off winning a gold at the Muhamet Malo Ranking Series tournament in Tirana and his second career Asian medal with a bronze in Amman.

Keyvan GHAREHDAGHI (JPN)Keyvan GHAREHDAGHI scores a takedown during his 4-4 victory over Emperor's Cup champion Ryunosuke KAMIYA in the freestyle 74kg semifinals. (Photo: Takeo Yakubi / wrestling-spirits.jp)

There will also be a playoff at freestyle 74kg, where Emperor's Cup champion Ryunosuke KAMIYA was dealt a nail-biting loss to 19-year-old collegiate champion Keyvan GHAREHDAGHI.

Gharehdaghi, whose father is Iranian, has already made Japan's team to the U20 worlds. To get the senior worlds, he will first have to get through fellow collegian Subaru TAKAHARA, who has qualified for the U23 worlds.

At freestyle 61kg, 2021 world bronze medalist Toshihiro HASEGAWA scored in double-digits in all three of his victories to advance to the final, capped by a 10-2 semifinal win over Aiki KAWAI.

In the final, Hasegawa will face Akito MUKAIDA -- Shidochi's younger brother, who has already qualified for the World U23 Championships.