Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Rising star Onishi closes in on ticket to first World Championships

Thursday, June 19, 2025 - 13:28 By Ken Marantz

TOKYO (June 19) -- A year after coming up just short of knocking off one of Japan's greatest stars that left her out of the senior World Championships, Sakura ONISHI is determined there will be no slip-ups this year. And certainly not another playoff.

Onishi, the reigning world U20 champion and one of Japan's top rising female wrestlers, moved one win away from securing a ticket to her first senior worlds when she advanced to the final at women's 59kg at the Meiji Cup All-Japan Invitational Championships on Thursday in Tokyo.

The 19-year-old Onishi chalked up a pair of 10-0 victories to make Friday's final, where she will face 2023 world U23 silver medalist Sena NAGAMOTO in a rematch of her gold-medal match victory at the Emperor's Cup All-Japan Championships in December.

Others of note making their respective finals were unrelated namesakes and Asian champions Arash YOSHIDA at Freestyle 97kg and Taizo YOSHIDA at Greco 82kg, while four-time world medalist Miwa MORIKAWA went undefeated through four rounds of the round-robin at women's 65kg.

The two All-Japan tournaments are serving as qualifiers for the senior World Championships to be held September 13-21 in Zagreb. Victories at both tournaments automatically clinches a place on the team to Croatia; if the winners are different, a playoff will be held at the end of that day's session.

Only three of Japan's eight gold medalists at the Paris Olympics -- Sakura MOTOKI at women's 62kg, Nao KUSAKA at Greco 77kg and Kotaro KIYOOKA at Freestyle 65kg -- are entered in the four-day tournament at Tokyo Metropolitan Gym and thus eligible for the world team. Motoki could face a showdown with Nonoka OZAKI, a Paris 68kg bronze medalist, on the final day.

Although entries are limited, the tournament is organized to replicate the World Championships with each weight class run through the semifinals on the first day, and repechage and medal matches on the following day.

Sakura ONISHI (JPN) Sakura ONISHI attempts to get behind against high schooler Sae NOGUCHI during their women's 59kg semifinal match. (Photo: wrestling-spirits.jp)

Onishi, who will defend her world U20 crown in August and has victories this year at the Muhamet Malo Ranking Series tournament and Asian Championships, was a virtual unknown and just out of high school last year when she stunned two-time Olympic champion Risako KINJO in the semifinals before going on to win the title.

But in the world team playoff, Kinjo fought back from a 5-0 deficit and scored a dramatic exposure in the last 10 seconds, then barely held off a near stepout in the last second to beat Onishi 6-6 on criteria. Kinjo then won her fourth world gold at the non-Olympic World Championships in Tirana.

This time, Onishi wants to avoid a playoff at all costs.

"Last year, I lost in the playoff to Kinjo, and that was really disappointing," Onishi said. "I really respect Risako. But it was hard to take that she went on to become the world champion. This time, I'm determined that I will win the title and get the ticket to the World Championships, without there being a playoff. This has been constantly on my mind for the past year."

For Onishi, it is a new challenge to go from newcomer to the one with the target on her back.

"Last year, this tournament is where I made my All-Japan debut," Onishi said. "So nobody was keeping an eye on me. Then I won the title, so from the Emperor's Cup to here, I know that I'm being targeted. Listening to those in the corners of the opponents, I get the feeling that they've been studying me.

"For my own part, I've only been watching videos of my own matches. I hardly watched any of the opponents. More than scouting my opponents, I want to exceed that with my own techniques and continue to progress. That I did that [today] to be honest is a relief."

There's also a chance Onishi might have familiar company in Zagreb. Her older brother, 2022 world U20 bronze medalist Taiga ONISHI, made the final at Greco 55kg, where he will face Sanshiro TAKAHASHI. Takahashi defeated Emperor's Cup and Asian champion Kohei YAMAGIWA in the semifinals, assuring there will be a playoff in the weight class.

Arash YOSHIDA (JPN) Arash YOSHIDA has Takuma TATEOKA in trouble during their freestyle 97kg semifinal. (Photo: wrestling-spirits.jp)

In freestyle, Arash Yoshida continued his dominance as Japan's biggest hope in the men's upper weights in decades, storming into the 97kg final with an 11-0 victory over Takuma TATEOKA that he finished at the first-period buzzer. It was his third win by fall or technical fall on the day.

"I was able to wrestle as usual and came out with wins," the Emperor's Cup and two-time Asian champion said. "It was good that there was nothing particularly bad about how I won."

Noah LEIBOWITZ (JPN) High schooler Noah LEIBOWITZ earned a place in the 97kg final with a win by technical fall over collegian Yuta SASAKI. (Photo: wrestling-spirits.jp)

In the final, Yoshida will face powerful high schooler Noah LEIBOWITZ, who advanced to the gold-medal match with three technical falls.

Leibowitz is also the product of a mixed marriage, having been born to an American father and Japanese mother in the southern U.S. city of Atlanta. The family moved to Japan when he was 4.

"Just like today, I want to steadily score points, not take too much risk and notch a win without problems," Yoshida said.

Yoshida has been on a tear of sorts since finishing fifth at 92kg at the 2023 World Championships before moving up to 97kg and missing out on qualifying for the Paris Olympics.

The 21-year-old Nihon University student, whose Iranian father runs the kids club where he got his start in the sport, started the year with a victory at the Petko Sirakov-Ivan Iliev U23
tournament in Bulgaria, and followed that by taking the gold at the Muhamet Malo Ranking Series.

He then won the Japan qualifier for the world U23 team, before striking gold at the Asian Championships in Amman in March, adding to his Asian gold from 2023.

"My objective is to compete internationally, so what I want to do here is put out on the mat what I have been working on in practice," Yoshida said. "My goal is to become the world champion."

Taizo YOSHIDA (JPN) Taizo YOSHIDA scores a takedown in his Greco 82kg semifinal win over Tesshin HIGUCHI. (Photo: wrestling-spirits.jp)

The other prominent Yoshida, Taizo, has been electrifying crowds since he won the senior Asian title as a high schooler in 2024, just a year removed from winning the world U17 crown. A fifth-place finish at last year's senior worlds further boosted his stock, although he was dealt a setback in Amman when he failed to medal in his Asian title defense.

On Thursday, Yoshida made the 82kg final with a pair of 8-0 victories in a combined time of 2:38, and will face Reon KAKEGAWA with a chance to clinch his ticket to Zagreb outright.

"In today's matches, I went on the offensive and was able to score technical falls, which I feel shows that I'm at a good level," Yoshida said. "When the situation got a little messy, I was able to get the points in the end. More specifically, my body movement was good."

Yoshida, a freshman at Nippon Sports Science University, has never had to look far for a positive role model. He has been following in the footsteps of fellow Kagawa Prefecture native Kusaka since he first put on wrestling shoes.

"I have followed the same path as Nao-sempai from kids club to junior high school, high school and now college," Yoshida said, using the honorific for a respected predecessor. "He is entered for the first time since the Olympics, and I hope we can become fellow champions."

At women's 65kg, which has just five entries, Morikawa will aim to take the title in a de facto final on Friday against Nana IKEHATA. Both wrestlers won all three of their round-robin matches by 10-0 technical falls.

The 25-year-old Morikawa is aiming to regain the world title she won at 65kg in 2022. She also has a silver from 2021 and a bronze from last year, as well as a 72kg bronze from 2023 after she missed out on making Japan's Olympic team at 68kg. She won a second career Asian gold in March.

Hayato ISHIGURO (JPN) Hayato ISHIGURO, left, fends off Yudai TAKAHASHI for a dramatic 5-4 victory at freestyle 86kg. (Photo: wrestling-spirits.jp)

Another sparse but highly competitive weight class is freestyle 86kg, where Paris Olympian and two-time world team member Hayato ISHIGURO went 3-0 in the five-man round robin.

Ishiguro notched a nail-biting 5-4 win over 2024 world U23 bronze medalist Yudai TAKAHASHI, who had previously defeated 2022 world U23 champion Tatsuya SHIRAI 5-0.

Ishiguro and Shirai face each other in the final round of a matches, and a win for Shirai, who is the Emperor's Cup champion, could leave the three of them with 3-1 records and the title decided by criteria.

A playoff is also on the cards at Greco 72kg, where Taishi NARIKUNI, still looking to add an elusive Greco world gold to the one he won at freestyle 70kg in 2022, knocked off Emperor's Cup champion Issei HONNA 6-0.

Narikuni will face Ryoma HOJO in the final, with the winner taking on Honna for the ticket to Zagreb.

At women's 72kg, 2022 world U20 champion Ayano MORO defeated Emperor's Cup and former world champion Masako FURUICHI by fall in their preliminary group match, and the two will go at it again after both advanced to the final.

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Day 1 Results

Freestyle

86kg (5 entries)
Standings through 4 rounds: 1. Hayato ISHIGURO, 3-0; 2. Yudai TAKAHASHI, 2-1; Tatsuya SHIRAI, 2-1; Hiroto NINOMIYA, 1-2; Satoshi MIURA, 0-4.

92kg (10 entries)
SF 1: Takashi ISHIGURO df. Shuichiro SATO by TF, 13-0, 3:40
SF 2: Takato UCHIDA df. Rintaro MOTOHASHI, 3-1

97kg (7 entries)
SF 1: Arash YOSHIDA df. Takuma TATEOKA by TF, 11-0, 3:00
SF 2: Noah LEIBOWITZ df. Yuta SASAKI by TF, 11-0, 4:22

125kg (10 entries)
SF 1: Taiki YAMAMOTO df. Hosei FUJITA, 4-4
SF 2: Hibiki ITO df. Ryusei FUJITA, 4-1

Greco-Roman

55kg (11 entries)
SF 1: Sanshiro TAKAHASHI df. Kohei YAMAGIWA, 5-3
SF 2: Taiga ONISHI df. Taketo NINOMIYA, 3-3

63kg (11 entries)
SF 1: Ayata SUZUKI df. Yuto NAGASAWA by TF, 10-1, 4:04
SF 2: Manato NAKAMURA df. Shoya ITO by TF, 9-0, 1:48

72kg (11 entries)
SF 1: Taishi NARIKUNI df. Issei HONNA, 6-0
SF 2: Ryoma HOJO df. Daigo KOBAYASHI, 4-3

82kg (9 entries)
SF 1: Taizo YOSHIDA df. Tesshin HIGUCHI by TF, 8-0, 1:58
SF 2: Reon KAKEGAWA df. Yudai KOBORI by Fall, :49 (5-0)

Women’s Wrestling

55kg (7 entries)
SF 1: Sowaka UCHIDA df. Narumi NAKAMURA by TF, 11-0, 4:28
SF 2: Umi IMAI df. Karina HONDA by TF, 11-0, 4:11

59kg (9 entries)
SF 1: Sakura ONISHI df. Sae NOGUCHI by TF, 10-0, 4:46
SF 2: Sena NAGAMOTO df. Miuna KIMURA by Fall, 5:21 (7-0)

65kg (5 entries)
Standings through 4 rounds: 1. Miwa MORIKAWA, 3-0, and Nana IKEHATA, 3-0; 3. Akari ASAI, 1-2; 4. Ayana HISHINUMA, 1-3; 5. Nana MOROHOSHI, 0-3.

72kg (7 entries)
SF 1: Ayano MORO df. Chisato YOSHIDA by TF, 16-4, 5:12
SF 2: Masako FURUICHI df. Mahiro YOSHITAKE, 5-2

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Rising star Onishi closes in on ticket to first World Championships