#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek, #WrestleParis

Top Asian stars battle for Paris 2024 spots at Olympic qualifier

Thursday, April 18, 2024 - 09:53 By Vinay Siwach

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BISHKEK, Kyrgyzstan (April 18) -- Japan is the only nation from Asia to earn all six quotas in any style but other nations will be hoping to increase their 2024 Paris Olympic qualification as the Asian OG Qualifier begins in Bishkek from April 19.

The competition will offer 36 quotas in three styles, 12 in each style. The winner of the semifinals in each Olympic weight class will earn a Paris Olympic quota for their countries. There will be no gold and bronze-medal bouts as well as no repechage.

At the World Championships, wrestlers from Asia were able to win 32 out of the 90 available quotas with 12 each in Greco-Roman and Women's Wrestling. Freestyle wrestlers, however, could only win eight quotas. That being the case, the qualifiers in Bishkek have received more entries in Freestyle than the other two.

Here's a brief preview of each Olympic weight class:

57kg: Asian champion AMAN (IND) will be looking to earn a spot for India but will face a big challenge from Gulomjon ABDULLAEV (UZB) who will look to return to the Olympics. As Aman is seeded number two and Abdullaev is three, both should clash in the semifinal if the seeds hold.

Asian Games silver medalist Chong Song HAN (PRK) will have the responsibility of winning the quota for the DPR Korea. Iran is banking on Ahmad JAVAN (IRI) while Kyrgyzstan has U23 Asian champion Bekzat ALMAZ UULU (KGZ). Yerassyl MUKHTARULY (KAZ), who was second to Almaz Uulu at the U23 event, will be in for Kazakhstan.

65kg: With only Iran qualifying from the World Championships, a few strong countries will battle it out for the two spots at 65kg. Local star Ernazar AKMATALIEV (KGZ), who qualified for the Tokyo Olympics in 2021 with a dramatic pin over Ilyas BELBULATOV (UZB), will hope to repeat that success.

Tokyo Olympic champion Takuto OTOGURO (JPN) failed to win the domestic competition in Japan and lost his right to represent Japan at the qualifiers and the Olympics. Kotaro KIYOOKA (JPN), who defeated Otoguro in the final in Japan, will have the responsibility of earning the qualification for Japan.

Asian Championships silver medalist Tulga TUMUR OCHIR (MGL) lost in the national trials to Tsogbadrakh TSEVEENSUREN (MGL) who will be in Bishkek. Asian Games bronze medalist Kwang Jin KIM (PRK) is entered for the DPR Korea.

Former U20 world champion Umidjon JALOLOV (UZB) will be one of the favorites to win the quota as well along with U20 Asian champion Abdulmazhid KUDIEV (TJK) who is seeded number one.

74kg: If the seeds hold, seed number two Yones EMAMI (IRI) likely gets number three Nurkozha KAIPANOV (KAZ) in the semifinals for the Paris quota. Former Asian champion Bekzod ABDURAKHMONOV (UZB) is unseeded for the tournament and drawn at random. 

Feng LU (CHN) is seeded number one in the bracket and also has Asian Games bronze medalist Orozbek TOKTOMAMBETOV (KGZ) in the mix. Former Asian Championships Byungmin GONG (KOR) will look to earn one for Korea.

86kg: Magomed SHARIPOV (BRN) will look to earn the second Paris Olympic quota after Akhmed TAZHUDINOV (BRN). Sharipov will be seeded number one for the tournament and can face Tokyo Olympic fifth-placer Deepak PUNIA (IND) for a place in Paris.

Zushen LIN (CHN) is the number two seed for the tournament with Bat Erdene BYAMBASUREN (MGL) taking the third spot. But it will be Hayato ISHIGURO (JPN) who will be the biggest threat to all the competitors.

97kg: It won't be the 92kg world champion Aitmukhan RIZABEK (KAZ) for Kazakhstan at 97kg in the qualifiers. He won a silver medal at the Asian Championships but Kazakhstan is going ahead with Alisher YERGALI (KAZ), who also gets the top seed.

His seed avoids a battle with Amirali AZARPIRA (IRI) who defeated Kyle SNYDER (USA) in the Zagreb Open at the beginning of the year. Veteran and Rio 2016 bronze medalist Magomed IBRAGIMOV (UZB) is seeded third and battle with Azarpira for the spot in Paris looks unavoidable.

Fourth seed and former Asian silver medalist Awusayiman HABILA (CHN) will fancy his chances as well. 20-year-old Arash YOSHIDA (JPN), who finished a commendable fifth at last year's World Championships at 92kg, can upend all the established wrestlers.

125kg: Tokyo Olympians Zhiwei DENG (CHN) and Aiaal LAZAREV (KGZ) will avoid each other in the tournament and hope to earn Olympic quotas for their respective nations. Former world silver medalist Lkhagvagerel MUNKHTUR (MGL) will be one of the favorites to win the quota along with Yusup BATIRMURZAEV (KAZ) and former age-group star Khasanboy RAKHIMOV (UZB).

Vinesh PHOGAT (IND)Vinesh PHOGAT (IND) will compete at 50kg at the Asian OG Qualifier. (Photo: United World Wrestling)

Women’s Wrestling

50kg: With three out of five quotas won by Asian countries at the World Championships, the 50kg weight class is wide open. The biggest surprise is 53kg world bronze medalist and Tokyo Olympian VINESH (IND) moving down to 50kg in a bid to earn the quota for India.

Vinesh moved up from 50kg to 53kg in 2019 and won the world bronze medal to earn a Tokyo Olympics spot. But ANTIM (IND) won with a 53kg quota for the Paris Olympics at the World Championships, Vinesh moved to 50kg to remain in contention for Paris. 

The biggest challenge for the Indian star will be Asian Games silver medalist Son Hyang KIM (PRK) who is one of the strongest 50kg wrestlers. Asian Games bronze medalist Aktenge KEUNIMJAEVA (UZB) is also in the mix.

53kg: Tokyo Olympics silver medalist Qianyu PANG (CHN) is the biggest name at 53kg with the Paris 2024 quota on line. 2022 world silver medalist Khulan BATKHUYAG (MGL) is also entered as she replaces Tokyo Olympic bronze medalist Bortulya BAT OCHIR (MGL).

57kg: Kexin HONG (CHN) won a bronze medal at the Asian Games and began this year with a big win over Anastasia NICHITA (MDA) at the Zagreb Open. She will be the top seed in the tournament. She will avoid a clash with Asian Games silver medalist In Sun JONG (PRK) who is seeded third. Jong defeated Hong 4-2 in the semifinals in Hangzhou.

Tokyo Olympian ANSHU (IND) returns to international competition since last year's Asian Championships and will look to win a 57kg quota for India. Bolortuya KHURELKHUU (MGL) and former Asia silver medalist Laylokhon SOBIROVA (UZB) are also in the mix.

62kg: Asian Games champion Hyon Gyong MUN (PRK) will be the best bet for the DPR Korea to win a quota at 62kg. She will unlikely to face any challenges unless Tokyo Olympian Jia LONG (CHN) and former world champs Orkhon PUREVDORJ (MGL) are drawn on her side. 

68kg: With only seven wrestlers entered at 68kg, the draw will be Nelson style and the wrestlers will be divided into two groups of four and three. The top two wrestlers from each wrestler will reach the semifinal. The top wrestler in Group A will face second-placed wrestlers in Group B.

Feng ZHOU (CHN) will be in Group A as the top seed and will avoid Yelena SHALYGINA (KAZ) who is number two. Former world champion Meerim ZHUMANAZAROVA (KGZ) is seeded number three and likely to be placed in Group B. 

That leaves former Asian Championships silver medalist NISHA (IND) and Sol Gum PAK (PRK) to be drawn at random in the bracket.

76kg: Another weight class with seven wrestlers and two groups. Asian Games bronze medalist and silver medalist at the Zagreb Open this year Juan WANG (CHN) takes the top spot in the seeding. But two-time world silver medalist at 72kg Zhamila BAKBERGENOVA (KAZ) has to be the favorite to win one of the two spots available at 76kg.

U23 world champion REETIKA (IND) and Davaanasan ENKH AMAR (MGL) also can win the Paris spots.

Kyotaro SOGABE (JPN)Kyotaro SOGABE (JPN) and Abror ATABAEV (UZB) will be wrestling at 67kg. (Photo: United World Wrestling / Kadir Caliskan)

Greco-Roman

60kg: The Greco-Roman 60kg was the only weight class at the World Championships that saw all five qualifications from one continent. With Kyrgyzstan, Japan, China, Uzbekistan and Iran qualified, two more Asian countries have a chance to win the quota for Paris.

A bronze medalist at the 2022 World Championships Aidos SULTANGALI (KAZ) will have a good chance to put Kazakhstan in for the Paris 2024 along with India represented by U20 World Championships silver medalist SUMIT (IND).

Former two-time Asian silver medalist and Asian Games bronze medalist Se Ung RI (PRK) will be an unseeded wrestler in the bracket with Aslamdzhon AZIZOV (TJK) taking the top seed.

67kg: A few stars will have to return empty-handed from Bishkek as the 67kg bracket draws some big names. Amantur ISMAILOV (KGZ) will be the top seed and Rovshen ATDAYEV (TKM) the second but it is Kyotaro SOGABE (JPN), HUSIYUETU (CHN), Meiirzhan SHERMAKHANBET (KAZ), Hansu RYU (KOR), Yong Jin RO (PRK) and Abror ATABAEV (UZB) who look to the top names to earn the two spots for Paris.

Sogabe was involved in a thrilling bout against Mohammadreza GERAEI (IRI) which he lost. He would be keen to earn the spot he missed in Belgrade. However, for that, he will have to go through a strong bracket. Challenging him will be Ryu, who is looking to enter his fourth Olympics. Asian Games silver medalist Shermakhanbet is another big threat to all other competitors.

Former U17 world champiom Atabaev along with Husiyuetu and Ro can upset the established stars in Bishkek.

77kg: Asian Games silver medalist Amin KAVIYANINEJAD (IRI) will have the task of earning a Paris 2024 quota for Iran. He will be the favorite as he lost only to Akzhol MAKHMUDOV (KGZ) at the Games. 

He defeated Rui LIU (CHN), who is entered, 1-1 at the Asian Games. Liu earlier defeated VIKAS (IND) 9-1. This leaves top seed Demeu ZHADRAYEV (KAZ) as the other favorite to secure a place. 

87kg: Asian Games champion Jalgasbay BERDIMURATOV (UZB) and Alireza MOHMADIPIANI (IRI) are seeded number two and three for the qualifiers which means only one of Uzbekistan and Iran will earn a quota for Paris 2024. Berdimuratov reached the quarterfinals at the World Championships while Mohmadipiani moved to 87kg at the start of this year.

A win for Mohmadipiani and Kaviyaninejad at 77kg will make Iran the first time to qualify all six weights in Greco-Roman.

Former Asian champion Sunil KUMAR (IND) and Soh SAKABE (JPN) will also be in the bracket.

97kg: Veteran Rustam ASSAKALOV (UZB), the top seed, is looking to qualify for yet another Olympics. He will have to go through a bracket that has Olzhas SYRLYBAY (KAZ) and Uzur DZHUZUPBEKOV (KGZ) as the biggest challengers.

Yiming LI (CHN) and NITESH (IND) will be the dark horses in this weight class.

130kg: Seungchan LEE (KOR), who finished 12th at the World Championships, will be seeded number one at 130kg. Iran and China, the two biggest nations in Greco-Roman in Asia, have already won the quotas.

Alimkhan SYZDYKOV (KAZ) and Roman KIM (KGZ) will have the best chance to earn the spot for Paris with NAVEEN (IND) and Temurbek NASIMOV (UZB) also in the fray if the bracket plans out well for them.