#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek

Asian Championships Day 6 Greco-Roman Finals Set

Tuesday, April 16, 2024 - 05:15 By Ken Marantz & Vinay Siwach

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BISHKEK, Kyrgyzstan (April 16) -- The final day of the Asian Championships here in Bishkek with the last five Greco-Roman weight classes. World champion Zholaman SHARSHENBEKOV (KGZ) will hope to defend his Asian title at 60kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 5 REPORT

The finals for the five Greco-Roman weight classes are set

60kg - Zholaman SHARSHENBEKOV (KGZ) vs Kaito INABA (JPN)

67kg - Razzak BEISHEKEEV (KGZ) vs. Saeid ESMAEILI LEIVESI (IRI)

72kg - Shingo HARADA (JPN) vs. Mohammadreza ROSTAMI (IRI)

82kg - Taizo YOSHIDA (JPN) vs. Rasoul GARMSIRI (IRI) 

97kg - Mohammadhadi SARAVI (IRI) vs. Iussuf MATSIYEV (KAZ)

14:40: Two-time world bronze medalist Mohammadhadi SARAVI (IRI) simply overpowered Jeongyul KWON (KOR) at 97kg to make his first final since winning the gold in 2020. Saravi chalked up four stepouts to go with an arm drag takedown in cruising to an 8-0 victory that ended with a point for an unsuccessful challenge by the Koreans of the final stepout.

14:36: Iussuf MATSIYEV (KAZ) will wrestle for the 97kg gold medal as he beats Houzhi HAO (CHN) 8-0 in the semifinals. Matsiyev gets a stepout and then finishes the bout with three turns from par terre.

14:29: Was that the match of the day? Rasoul GARMSIRI (IRI hangs on for 7-7 criteria win over Bekzat ORUNKUL UULU (KGZ) in the 82kg semifinals. Orunkul Uulu hits a four-pointer in the first period to lead 5-0 but Garmsiri begins the second period with a front headlock four which Kyrgyzstan challenge. The four points are upheld and Kyrgyzstan loses the challenge, giving Garmsiri a 5-5 criteria lead. Orunkul Uulu scores a takedown to regain the lead 7-5. But Garmsiri doesn't give up and uses another headlock for two throws but the referees offer no points. Iran challenges and after review, Garmsiri gets two points for the first throw but the second throw is clean. A 7-7 criteria lead for Garmsiri is enough as he sees off the final 24 seconds without any trouble.

14:23: Taizo YOSHIDA (JPN), the first high schooler to represent Japan at the Asian Championships since 1989, will be wrestling for gold in his international senior debut after ousting 2022 bronze medalist Mukhammadkodir RASULOV (UZB) 9-2 at 82kg. In the first period, Yoshida slips behind and throws Rasulov for 4 at the edge. Put on top in par terre, Yoshida is unable to turn and takes a 5-0 lead into the second period. With 30 seconds left, Rasulov launches a 'flying squirrel' over-the-top attempt, but Yoshida lands on top for another 4, while Rasulov is awarded 2.

14:10: Kaito INABA (JPN) has been throwing around his opponents the whole day and Galym KABDUNASSAROV (KAZ) is his latest victim. Inaba stops Kabdunassarov in the middle of a second turn from par terre, lifts him for a beautiful four-pointer and leads 5-3 at the break. He gets a par terre on top in the second period, to go up 6-3 when Kubadunassarov is called for a leg foul and Inaba goes up 8-3. A late stepout from Kabdunassarov but Inaba wins 8-4 to set up a 60kg final against Zholaman SHARSHENBEKOV (KGZ)

14:07: Double world champion Zholaman SHARSHENBEKOV (KGZ) will get a shot at third straight Asian gold at 60kg after knocking off Amirreza DEHBOZORGI (IRI) 9-0. Sharshenbekov showed why he is at the top of the sport when, in par terre, he was unable to toss Dehbozorgi while in a standing bear hug, but went back to the mat and scored with a gut wrench. Dehbozorgi was assessed a 2-point penalty for an illegal move that gave Sharshenbekova a 5-0 lead but also caused some discomfort in his shoulder. It hardly slowed him down in the second period as he scored a takedown and finished off the match with a 2-point throw at the edge.

13:56: Shingo HARADA (JPN) learned his lesson from a failed throw in the first period, coming back with a 4-pointer in the second en route to a 9-2 victory over Abdullo ALIEV (UZB) to make the 72kg final at his first Asian Championships. Aliev, on the bottom of par terre in the first period, disrupted a throw by Harada to score a 2-point exposure. In the second period, Harada jumped behind for a takedown, then followed with a textbook-perfect reverse lift for 4, before adding another takedown.

13:50: A 10-0 rout from Mohammadreza ROSTAMI (IRI) of Adilkhan SATAYEV (LAZ) in the 72kg semifinals. Rostami with two rolls from par terre and Satayev gets hit for two-point caution. The bout resumes in par terre and Rostami gets the roll to win 9-0. A lost challenge from Kazakhstan gives Rostami the final point.

13:44: Razzak BEISHEKEEV (KGZ) thrills the crowd by hanging on for a 2-1 victory over Hanjae CHUNG (KOR) in their 67kg semifinal. With Beishekeev in par terre first, Chung reverses a roll attempt, but instead, Beishekeev gets a fortunate stepout from the scramble for a 2-0 lead. Chung can't get a turn from par terre in the second period, so the 63kg silver medalist from last year will be fighting for a bronze at best.

13:35: Saeid ESMAEILI LEIVESI (IRI) needs only 58 seconds to finish the 67kg semifinal against Rovshen ATDAYEV (TKM). Esmaeili Leivesi with a takedown and roll, then adds another takedown to make it 6-0. A lift and full throw to win 10-0.

13:15: World U20 bronze medalist Amirreza DEHBOZORGI (IRI) makes it 5 out of 5 for Iranians in the semifinals when he outlasts Aslamdzhon AZIZOV (TJK) 8-5 to make the final four at 60kg.

13:07: It would be hard to get a more impressive win than the one that Zholaman SHARSHENBEKOV (KGZ) just posted against Ilkhom BAKHROMOV (UZB) in the 60kg quarterfinals. After powering to a 4-point takedown, Sharshenbekov comes back by flipping Bakhromov for another 4-pointer to end the match in 27 seconds.

13:05: High schooler Taizo YOSHIDA (JPN) gets his senior debut off to a good start with a 7-2 win over Rohit DAHIYA (IND) to make the 82kg semifinals.

13:00: Mukhammadkodir RASULOV (UZB) ends Sultan EID's (JOR) inspired campaign with a 9-0 technical superiority. Rasulov with four turns from par terre to win.

12:56: Not to be for Beksultan MAKHMUDOV (KGZ)! He tries a big throw to get a four but falls on his back and Iussuf MATSIYEV (KAZ) sticks him to get the fall at 97kg. Matsiyev led 7-4 when Makhmudov tried the arm throw.

12:52: World and Olympic bronze medalist Mohammadhadi SARAVI (IRI), one of the bigger names in action on the final day,  reels off four rolls from par terre for a quickfire 9-0 victory over Badamdorj BALTMUNKH (MGL). Saravi has an Asian gold from 2020.

12:45: Mohammadreza ROSTAMI (IRI) with two rolls from par terre to take a 5-0 lead against Ji LENG (CHN) who did get a turn from par terre in the second period but failed to stop Rostami from winning 5-3 and advanced to the 72kg semifinals.

12:44: Returning bronze medalist Razzak BEISHEKEEV (KGZ) has a roll from par terre eliminated on challenge, but comes back in the second period with a 4-point throw in his second chance to defeat Almatbek AMANBEK (KAZ) 7-1 in the 67kg quarterfinals.

12:39: Saeid ESMAEILI LEIVESI (IRI) books his place in the 67kg semifinals with an 8-0 win over Firuz MIRZORAJABOV (TJK). Esmaeili Leivesi hits a 4-point throw in the first period and ends the match with a takedown 34 seconds into the second.

12:35: A last-ditch headlock throw from Rovshen ATDAYEV (TKM) gets him a 9-6 win over Man Gwang SON (PRK) at 67kg. Atdayev led 5-0 when Son scored a four-pointer and then got the par terre position to take a 5-5 criteria lead. Son scored a stepout to be 6-5 clear but Atdayev hit a solid throw for the win.

12:33: Hanjae CHUNG (KOR) is through to the 67kg semifinals with a 7-1 win over Vinayak PATIL (IND).

12:28: Ilkhom BAKHROMOV (UZB), the 2019 champion and 2021 silver medalist, trails 3-2 in the second period against Hyok SONG (PRK) at 60kg when bulls his way to a takedown, gets 2 points for a penalty, then adds a takedown for an 8-3 win. Bakhromov's brother Islomjon failed to medal at 63kg on Monday.

12:23: World bronze medalist Liguo CAO (CHN) finishes off a 9-1 victory over Baljinnyam TSEVEENRAVDAN (MGL) with a stepout to advance to the 60kg quarterfinals, where he will face Kaito INABE (JPN).

12:20: Galym KABDUNASSAROV (KAZ) with two front headlock throws to beat PRAVESH (IND) 9-0 at 60kg. He will face Seunghak KIM (KOR) in the quarterfinals as Kim defeated Umit DURDYYEV (TKM) 8-0 in an earlier bout.

12:18: With the arena still buzzing over the loss by local hero Akzhol MAKHMUDOV (KGZ) the previous night, the host country's other Greco world and Asian champion Zholaman SHARSHENBEKOV (KGZ) powers into the 60kg quarterfinals. Needing just one point to finish off SUPARMANTO (INA), Sharshenbekov hits a 4-pointer to win 11-0 in 1:20.

12:14: Former U20 world champion Amirreza DEHBOZORGI (IRI) wins his opening bout at 60kg 9-0 against Jui Chi HUANG (TPE). No slip up from the Iranian wrestler in that bout

12:13: Sultan EID (JOR) still has a long way to go to become Jordan's first Asian medalist since 2013, but he's off to a good start with a 5-1 victory over 82kg over 2019 world U23 bronze medalist Yevgeniy POLIVADOV (KAZ). Eid is not a totally unknown entity, having won a bronze at 87kg at the Kolov-Petrov tournament in Bulgaria in March.

12:03: Two-time bronze medalist Adilkhan NURLANBEKOV (KGZ) gets a 2-point throw in his second chance at par terre to take a 4-0 lead over Jiyeon LEE (KOR) in their 72kg match. Lee gets a takedown with 20 seconds to go, but it's not enough and Nurlanbekov walks off a 4-2 winner.

11:58: Shermukhammad SHARIBJANOV (UZB), the silver medalist last year at 63kg, falls at the first stage at 67kg to Man Gwang SON (PRK), who scores from par terre in the first period and overcomes a leg cramp in the second to win 4-1.

11:53: Saeid ESMAEILI LEIVESI (IRI), the 2022 world U20 champion and this year's Yasar Dogu winner at 67kg, gets off to a roaring start with a 4-point reverse throw in his opener against Lei LI (CHN). Esmaeili Leivesi adds a throw from par terre for a 7-0 lead after one period, then ends the match with a 4-point throw midway through the second period.

11:41: Hyok SONG (PRK) is in a tight match with Ali ALBIDHAN (IRQ)at 60kg when the Iraqi seems to run out of gas late in the third period. Song slams him to his back and Albidhan meekly concedes a fall.

11:41: Hanjae CHUNG (KOR), the silver medalist last year at 63kg and Asian Games bronze medalist at 60kg, takes the mat at 67kg against world U23 bronze medalist Haruto YABE (JPN). Chung scores a first-period takedown, then survives unscathed in a stint on the bottom of par terre in the second for a 3-1 win.

11:35: What a start to the day! Razzak BEISHEKEEV (KGZ) with two huge reverse lifts to beat Ganbayar NAMSRAI (MGL) 14-0 at 67kg.

11:30: Can Zholaman SHARSHENBEKOV (KGZ) do what Akzhol MAKHMUDOV (KGZ) failed to do? Can he give the Bishkek crowd something to cheer about on the final day of the Asian Championships?