#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek

Asian Championships Day 4 Women's Wrestling Finals Set

Sunday, April 14, 2024 - 05:25 By Ken Marantz & Vinay Siwach

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BISHKEK, Kyrgyzstan (April 14) -- Women's Wrestling will continue at the Asian Championships on day four with world champion Aisuluu TYNYBEKOVA (KGZ) wrestling in front of the home crowd for the first time. Japan will look to build on its three gold medals from day three.

WATCH LIVE | LIVE MATCH ORDER | DAY 3 REPORT

14:27: Anastassiya PANASSOVICH (KAZ) was frantic at the start of the 72kg semifinal against HARSHITA (IND) but the Indian remained calm. Harshita with a double-leg and gets the four-pointer. Panassovich is put on the activity clock in the second period, making it 5-0 for Harshita. No more points in the semifinal as Harshita enters the 72kg final with a 5-0 win.

14:24: Qian JIANG (CHN), an Asian junior champion in 2019, will get a chance for a first senior gold by advancing to the 72kg final with a victory by fall over Bolortungalag ZORIGT (MGL). Jiang had a pair of 4-point takedowns in the match. First, she used a single-leg tackle to send Zoright directly to her back, although the Mongolian rolled through to get 2 points of her own. Jiang then used a 2-on-1 to whip Zorigt down for 4, but finished her off with the fall in 1:08.

14:07: Enkhjin TUVSHINJARGAL (MGL) with a fall over Irina KAZYULINA (KAZ) in the 65kg semifinal with 3:33 left on the clock. In a dramatic turn of events, Kazakhstan challenged for a stepout at 4:14. The result is reversed and Kazakhstan is given a point for stepout and the pin is canceled. Kazyulina with a takedown and a 4-0 lead at the break. Tuvshinjargal gets exposure in the second period to cut the lead to 4-2 and a go-behind soon to lead 4-4 on criteria. Kazyulina is out of steam and Tuvshinjargal has another takedown to lead 6-4. No more scores in the bout and Tuvshinjargal heads into the 65kg final with a 6-4 win.

14:06: Mahiro YOSHITAKE (JPN) will get a chance to improve on her silver-medal performance from a year ago when she barged to a first-period fall over teenager ANTIM (IND) in their 65kg semifinal. Yoshitake, a 2022 world U20 champion, scores a takedown and exposure for a 4-0 lead. She keeps the pressure on and flips Antim onto her back and records the fall at 1:31.

14:02: Aisuluu TYNYBEKOVA (KGZ) sets up the highly anticipated clash in the 62kg final with Motoki, after using her counter lifts to great effect to build a big lead in a 13-3 victory over Tserenchimed SUKHEE (MGL). Her lone takedown in the second period led to a pair of rolls that ended the match.

13:56: Sakura MOTOKI (JPN) was slow off the blocks but she pins MANISHA (IND) after the Indian was called for fleeing and was put in forced par terre. An arm-bar and pin for the victory.

13:51: Three-time world champion Tsugumi SAKURAI (JPN) is taken into the second period by Laura ALMAGANBETOVA (KAZ) in their 57kg semifinal, but the outcome is as expected as the Japanese records a fall with just over two minutes left. Sakurai gets an activity point, then fights through Almaganbetova's defenses late in the first period to score a takedown and two exposures for a 7-0 lead. In the second period, she gets a single-leg takedown and gains a lace lock. But instead of rolling, she lifts and pressures Almaganbetova onto her back for the fall.

13:44: Yongxin FENG (CHN) with that super strong Chinese gut wrench to take out Gantuya ENKHBAT (MGL) 10-0 in just 30 seconds. Feng will wrestle for the 57kg gold medal.

13:42: ANJU (IND) into the 53kg final! A stepout and fleeing from Chun LEI (CHN) gives Anju a 2-0 lead. But Lei answers with a low single and gut wrench to take a 6-2 lead at the break. Anju gets a stepout and another point for Lei's passivity in the second period to close the gap to 6-4. With 20 seconds left, Anju hits a cradle for two and two and holds Lei in danger as the clock expires. China challenged the call but lost and Anju won 9-6.

13:37: Ji Hyang KIM (PRK) is into the 53kg final with a victory by fall over Thi My Trang NGUYEN (VIE). Kim, a 2019 Asian cadet champion, gets a pair of takedowns, adding a gut wrench after the first one. Kim then uses a fireman's carry to put Nguyen directly to her back, transitions to a headlock and secures the fall at 2:44.

The semifinals begin at 13:30 local time. Mongolia and India lead with four wrestlers in the semifinals. Japan, China and Kazakhstan have three each in the semifinals. Kyrgyzstan, Vietnam and DPR Korea enter one each.

12:58: Returning silver medalist Sumire NIIKURA (JPN) takes back the lead in the second period, only to lose it and suffer a 10-6 defeat by Bolortungalag ZORIGT (MGL) in their 72kg quarterfinal. Niikura led 4-4 on criteria going into the second period when Zorigt scored a takedown with 1:12 left. Niikura came back with a stepout, and a fleeing point tacked on made it 6-6, her advantage. With :24 on the clock, Niikura loses her balance and Zorigt takes advantage to score the go-ahead takedown. A stop on a desperation throw accounts for the final score.

12:50: Qian JIANG (CHN) defies the home crowd and hangs on for a 10-8 victory in her 72kg quarterfinal over Asian Games 68kg silver medalist Nurzat NURTAEVA.

12:47: Paris-bound two-time world medalist Sakura MOTOKI (JPN) gets started at 62kg with a 10-0 victory over Arian CARPIO (PHI) to advance to the semifinals. Motoki opens with a double-leg takedown. She then uses a nice ankle pick for 2, then applies the lace lock and ends the match with three quick rolls.

12:41: Tserenchimed SUKHEE (MGL), a three-time bronze medalist and 2015 world silver medalist, is into the 62kg semifinals with a 5-0 victory over LILI (CHN), a world bronze medalist last year at 65kg.

12:40: A U20 world bronze medalist HARSHITA (IND) rolls to a 13-3 win over Ozoda ZARIPBOEVA (UZB) to enter the 72kg semifinals.

12:36: In a battle of 2021 world bronze medalists (in different weight classes), Gantunya ENKHBAT (MGL) used a whizzer counter to great effect to defeat SARITA (IND) 8-4. Ehkhbat's 4-point throw off a whizzer in the first period had her ahead on criteria when Sarita tied the match in the second period. As Sarita pressed for a go-ahead point, Ekhbat hit another whizzer for 4 at the buzzer.

12:31: In one of the wildest bouts of the session with the unlikeliest of finishes, MANISHA (IND) came out a winner on cautions over Su Gyong CHOE (PRK) in their 62kg quarterfinal. Manisha overcame an 8-2 deficit to lead 10-8, and then a flurry of action, including a 4-point takedown by Choe, put the Korean up 13-12. With 10 seconds left, Manisha charged Choe out of the ring, gaining a stepout point and a fleeing point to lead 14-13. But that was the third caution on Choe, ending the match.

12:30: Aisuluu TYNYBEKOVA (KGZ) may be donning a new hairstyle but her dominance on the mat is still old. The world champion entertains the home crowd with a victory by fall over Subeen JO (KOR) and enters the 62kg semifinal.

12:25: Irina KAZYULINA (KAZ), a bronze medalist back in 2018, hangs on for a 4-3 victory over Dinora RUSTAMOVA (UZB) to advance to the 65kg semifinals.

12:23: A stepout to start but ANTIM (IND) gets a flurry of takedowns and counters to beat Dilnaz SAZANOVA (KGZ) 11-0 in four minutes and 19 seconds and advance to the 65kg semifinals.

12:19: Two-time reigning world champion Tsugumi SAKURAI (JPN) opens her campaign at 57kg for a second Asian gold (she also won in 2022) with a 37-second victory in the quarterfinals over Sezim ZHUMANAZAROVA (KGZ). A takedown to a lace lock, four rolls and that was it.

12:17: Thi My Trang NGUYEN (VIE), a U17 Asian bronze medalist, moves into the semifinals of 53kg with a 4-1 win over Yi Jing CHEN (TPE).

12:17: ANJU (IND) has her hands full with Nethmi PORUTHOTAGE (SRI) in their 53kg quarterfinal and trails in the second period. But a 4-point takedown opens the floodgates and the Indian posts a 14-4 victory.

12:08: Yongxin FENG (CHN) with a quick 10-0 win over Hyon Ju YUN (PRK). A strong gut wrench to finish the bout at 57kg.

12:06: Ji Hyang KIM (PRK) is looking impressive at 53kg, rolling to a 12-2 victory over two-time Asian U20 silver medalist Dilshoda MATNAZAROVA (UZB).

12:05: A mixed result for Korea and Kazakhstan on MAt C. In the 62kg bouts, Subeen JO (KOR) pins Tynys DUBEK (KAZ) but in the 57kg bout, Laura ALMAGANBETOVA (KAZ) pins Bogyeong KIM (KOR).

11:59: A sad end for Soobin KIM (KOR) in her 65kg quarterfinal match with Mahiro YOSHITAKE (JPN). Yoshitake gets in on single second into the match and wrenches Kim's knee inward, causing her to cry out in pain. She is taken off the mat on a stretcher.

11:55: A quick pin for Qian JIANG (CHN) over Oguljan EGEMBERDIYEVA (TKM) at 72kg.

11:54: Sezim ZHUMANAZAROVA (KGZ), 2021 world junior bronze medalist, goes ahead with a takedown and gut wrench midway through the second period, then adds a pair of late takedowns for a 10-4 victory over Ulmeken ESENBAEVA (UZB) at 57kg.

11:51: To the thrill of the home crowd Dilnaz SAZANOVA (KGZ) with a 12-0 win over Naziya JORAYEVA (TKM) at 65kg. Great start for the home wrestlers today.

11:45: Unheralded Nagisa HARADA (JPN), a late replacement on the Japan squad at 53kg for injured world champion Akari FUJINAMI (JPN), falls at the first hurdle, losing 4-0 to 2018 champion Chun LEI (CHN). In the first period, Lei uses an underarm spin for a takedown, adds a gut wrench, and fends off the attacks from Harada, a silver medalist at the 2023 Klippan Lady Open.

11:43: A rare and impressive victory for Sri Lanka on Mat B, as Nethmi AHINSA (SRI) chalks up a 12-1 victory over Ayazhan MARKASHEVA (KAZ) at 53kg. Sri Lanka is still looking for its first-ever senior Asian Championships medal.

11:36: In the opening match on Mat A, 2019 Asian cadet champion Ji Hyang KIM (PRK) scores a pair of takedowns in the first period, with a 2-point exposure after the second one, to lead 6-0 against Otgontuya CHINBOLD (MGL), the silver medalist last year at 55kg. Kim gains another takedown and exposure combination to end the match 10-0 with 25 seconds to spare.

11:30: Aisuluu TYNYBEKOVA (KGZ) will be wrestling in Bishkek and she will renew her rivalry with Sakura MOTOKI (JPN) at 62kg. Tynybekova has won both the matches the two have wrestled. A potential third meeting in the final is on the cards.