#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleUlaanbaatar

Kamal survives scare in Ulaanbaatar amid Turkiye gold rush

Friday, May 30, 2025 - 13:58 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 30) -- Turkiye captured all three Greco-Roman gold medals on offer on Friday with European champion Kerem KAMAL (TUR) surviving a tough final to win at 63kg, and Paris Olympians Enes BASAR (TUR) and Hamza BAKIR (TUR) winning at 60kg and 130kg respectively.

Kamal, who won European Championships gold in dominant fashion, could not replicate that performance from April but still managed to win gold. In the final, he survived a scare against Asian Championships bronze medalist Hanjae CHUNG (KOR), winning 6-6 on criteria, thanks to a foul from Chung.

Both had wrestled in the group stages as well as this weight category only had seven wrestlers and were divided into two groups. Kamal came out on top 6-3 in that match.

But the final began with Chung scoring a takedown in the first minute and then adding another point when he was given the par terre advantage. However, he failed to score from that position.

In the second period, Kamal scored a push from par terre and had Chung's back on the mat for two points. He then lifted Chung upside down and completed a throw during which Chung committed a defensive leg foul.

Korea challenged the call but lost which gave Kamal a 6-4 lead. Chung tried to score and during the final 10 seconds, he pushed Kamal to the zone and the Turkish wrestler lost his balance, giving up a takedown.

Chung tied it 6-6 but Kamal led on criteria as Chung had committed the leg foul earlier. Chung realized it later that he was losing the final.

"I think it was a bit of a misjudgment because I thought I was winning and I didn't try hard for last 7 seconds at the end," Chung said. "I'm training hard with [former world champion] Hansu RYU (KOR) as my role model, and I'm trying to copy his style a lot."

For Kamal, the tournament was an eye-opener, especially for his performance against the Asian wrestlers.

"It was a very difficult tournament," Kamal said. "From the first round to the final match, I had very strong and very tough opponents. It was one of the hardest matches I've had this year. Winning is important, but in this tournament I realized that I have many mistakes. I'm thinking that I'm going to watch all my matches over and over again and analyze them and try to wrestle in a way that is more error-free and less pointless."

As he gears up to win his first senior world title in Zagreb later this September, Kamal is now wary of his opponents from Asia and wants to tackle them with more conviction.

"All my opponents are Asian," he said. "Kyrgyz, Chinese, Japanese, Korean, Iranian. These are my strongest opponents. When you look at it, most of my opponents are from Asia, so I try to wrestle like Asians. I try to train like them, because they are very difficult to keep up with, they are very active. But as I said, as much as I can stop them, as much as I can do, as long as I can, I will continue to wrestle with them and wrestle like him."

Despite his close matches against Chung, Kamal looked in supreme form, especially while defending on par terre, as he captured his second Ranking Series gold medal of the year. His first gold was in Tirana, Albania.

"I don't think about it there [on the mat], to be honest, because I'm in a completely negative position," he said. "I'm trying to get out of it by doing all the weird things I can. The important thing is that I don't get scored there. It doesn't matter how I do it, what I do, the important thing is not to give points to my opponent and to continue in that way. So I'm very happy that I was able to do that."

Enes BASAR (TUR)Enes BASAR (TUR), blue, won gold medal at 60kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Basar, who was at the Paris Olympics at 60kg, won four bouts in the day to claim the gold medal. He began with an 8-3 win over Kurmanbek ZHAPAROV (KGZ) but his second against Akyl SULAIMANOV (KGZ) tested him to the limits. He made two comebacks to win 16-5, using a strong gut-wrench.

He followed that win by beating SURAJ (IND), 8-0, in a minute and 13 seconds before finishing his campaign with a 10-2 win over Ganbayar NAMSRAI (MGL).

Hamza BAKIR (TUR)Hamza BAKIR (TUR) claimed the 130kg gold medal in Ulaanbaatar. (Photo: United World Wrestling / Amirreza Aliasgari)

The most dominant run of the day came from Hamza BAKIR (TUR) at 130kg, as he won all his four bouts via technical superiority.

In his first bout, he gave up a point for passivity but still managed to win 9-1 against Erlan MANATBEKOV (KGZ). That was the only point he gave in the competition, winning his next three bouts via technical superiority.

He defeated Turbat BATBAYAR (MGL), 8-0, in Round 2, PREM (IND) with identical scoreline in Round 3 and in Round 5, he won against Nambardagva BATBAYAR (MGL), 8-0.

RESULTS

60kg
GOLD: Enes BASAR (TUR)
SILVER: SURAJ (IND)
BRONZE: Akyl SULAIMANOV (KGZ)

63kg
GOLD: Kerem KAMAL (TUR) df. Hanjae CHUNG (KOR), 6-6

BRONZE: Aref MOHAMMADI (QAT) df. Mohammad KESHTKAR (IRI),

130kg
GOLD: Hamza BAKIR (TUR)
SILVER: Nambardagva BATBAYAR (MGL)
BRONZE: Erlan MANATBEKOV (KGZ)