#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek

Asian Championships Day 1: Freestyle Finals Set

Thursday, April 11, 2024 - 04:19 By Ken Marantz & Vinay Siwach

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BISHKEK, Kyrgyzstan (April 11) -- The Asian Championships kick off in Bishkek with five Freestyle weight classes. World champion Akhmed TAZHUDINOV (BRN) will look to defend his 97kg title while a rematch of the Asian Games final at 65kg between Rahman AMOUZAD (IRI) and Tulga TUMUR OCHIR (MGL) is on the cards.

WATCH LIVE | LIVE MATCH ORDER | ASIAN CHAMPIONSHIPS PREVIEW

Here are the final bouts for the evening session

57kg - Kento YUMIYA (JPN) vs. UDIT (IND)

65kg - Rahman AMOUZAD (IRI) vs.  Tulga TUMUR OCHIR (MGL)

70kg - Amirmohammad YAZDANI (IRI) vs. Yoshinosuke AOYAGI (JPN)

74kg - Mohammad NOKHODI (IRI) vs. Byambadorj ENKHBAYAR (MGL)

97kg - Akhmed TAZHUDINOV (BRN) vs. Rizabek AITMUKHAN (KAZ)

14:41: Akhmed TAZHUDINOV (BRN) put on a display worthy of a reigning world champion when he forged an 8-2 victory in the 97kg semifinals over two-time former Asian champion Mohammadhossein MOHAMMADIAN (IRI). In what could be arguably called the de facto gold-medal match, Tazhudinov scored a double-leg takedown in the first period, then repeated it in the second. Mohammadian used a low single to pick up a leg and gain a stepout, with a caution point tacked on. But Tazhudinov gained a 2-point exposure as he fought off a counter lift on a takedown attempt, then added a counter 2 of his own for the final points.

14:35: 92kg world champion Rizabek AITMUKHAN (KAZ), who is wrestling at 97kg for the second time in his career, gets a low single over VICKY (IND) for the first takedown and leads 2-0. He exposes Vicky in the danger zone to make it 4-0. A double leg for four before he scores another four using the underhook throw and wins 13-0. Aitmukhan moves into the 97kg final.

14:29: Tulga TUMUR OCHIR (MGL) rolls to a 6-0 lead over ROHIT (IND) in the 65kg semifinal as he continues to use his underhook to great effect and get a takedown. A stepout is all the action in the second period as Tumur Ochir wins 7-0 to enter the final against Rahman AMOUZAD (IRI).

14:27: Rahman AMOUZAD (IRI) is looking good in his quest for a three-peat at 65kg, having little trouble putting away Abbos RAKHMONOV (UZB)  10-0 in their semifinal clash. The former world champion had a 4-point takedown in the first period and led 9-0 going into second, where he finished off his opponent with a stepout for a 10-0 win at 3:29.

14:19: Mohammad NOKHODI (IRI) scores a takedown with a slick ankle pick and goes right into a roll to take a 4-0 lead against Magomet EVLOEV (TJK) in their 79kg semifinal. The Iranian pads the lead to 9-0 before the break, but it would not be until there were 45 seconds left that he would finish the match with a takedown off a counter for an 11-0 win.

14:15: Byambadorj ENKHBAYAR (MGL) puts Mongolia in the 79kg final with a 10-0 technical superiority win over Asomiddin KHASANOV (UZB). Enkhbayar led 6-0 after a takedown and two turns. He adds a takedown and turn in the second period to set up the final against Mohammad NOKHODI (IRI)

14:07: Amirmohammad YAZDANI (IRI) continued his quest for gold in his first appearance at the senior Asian Championships with a solid 8-3 victory over  Mustafo AKHMEDOV (TJK) in the 70kg semifinals. The two-time world medalist scored two takedowns in the first period, following the first one with a gut wrench. He added another takedown in the second period to all but clinch the victory.

14:00: Yoshinosuke AOYAGI (JPN) hits a low single on ABHIMANYOU (IND) and elevates for a throw but the Indian doesn't land in danger. Aoyagi goes behind for a takedown and scores turn to lead 4-0. A front headlock exposure to add two more points and a counter takedown to make it 8-0. Aoyagi with a turn to finish 10-0 and win the 70kg semifinal.

13:54: Kento YUMIYA (JPN) hangs on for a nail-biting 4-2 win over Meirambak KARTBAY (KAZ) in the 57kg semifinals. Yumiya, who won Japan's qualifier for the World U23 Championships, scores a low single-leg takedown for the lone points of the first period. He then gives up an activity point, then a stepout with 32 seconds to go, which knots the score but keeps him ahead on criteria. Kartbay gets in on a driving takedown, but Yumiya reaches back to counter and somehow flips out of the situation and lands at the legs of Kartbay, who he then drives out for a stepout. An unsuccessful challenge makes it 4-2.

13:45: In the 57kg semifinal on Mat C, UDIT (IND) with a takedown just before the break to lead 2-1 against Kum Hyok KIM (PRK). The lead extends to 3-1 as Kim is put on the activity clock in the second period. But Kim gets exposure to lead 3-3 on criteria. Udit scores a reversal and takes back the lead 4-3. Kim with some solid attacks in the final minute but Udit hangs on for a win and enters the final.

13:40: Asian Games champion Tulga TUMUR OCHIR (MGL) with two passivity points and one stepout in the match to win 3-0 against Hyon Song HAN (PRK) and enter the semifinal against ROHIT (IND) at 65kg.

13:35: Two-time former champion Mohammadhossein MOHAMMADIAN (IRI) wastes little time in ousting Batzul ULZIISAIKHAN (MGL) in the 97kg quarterfinals in a rematch of the 2022 final won by the Iranian. Mohammadian scores a takedown, then rips off four gut wrenches back-and-forth for a 10-0 win in 2:23. Next up is Tazhudinov for a place in the final.

13:30: Rahman AMOUZAD (IRI) led 5-0 at the break against Seonho YOO (KOR) in the 65kg quarterfinal. He keeps Yoo at a distance in the second period to win 7-0.

13:23: Akhmed TAZHUDINOV (BRN) begins his 97kg quarterfinal against Hibiki ITO (JPN) with a takedown, then locks up the lower legs and twists him over for 2. A double-leg takedown, then an ankle pick for 2 made it 8-0. Ito, whose mother won an Olympic gold medal in volleyball for Japan, managed to take the match into the second period. But his shot at a takedown was met with a counter lift that ended the match at 3:25

13:13: Rizabek AITMUKHAN (KAZ) moved closer to a possible showdown with fellow world champion Akhmed TAZHUDINOV (BRN) when he easily disposed of Makhsud VEYSALOV (UZB) 11-0 to advance to the 97kg semifinals. 

13:07: In a clash between current and past world bronze medalists, Amirmohammad YAZDANI (IRI) builds up a 6-0 lead, then fends off Alibek OSMONOV (KGZ) and the partisan crowd for a 9-4 victory to advance to the 70kg semifinals.

13:07: In a clash between current and past world bronze medalists, Amirmohammad YAZDANI (IRI) builds up a 6-0 lead, then fends off Alibek OSMONOV (KGZ) and the partisan crowd for a 9-4 victory to advance to the 70kg semifinals. 

13:01: Yoshinosuke AOYAGI (JPN), a bronze medalist in 2023, finishes up an 11-0 victory over Begijon KULDASHEV (UZB) with a pair of front body lock throws to gain a place in the 70kg semifinals.

12:50: Mohammad NOKHODI (IRI) hangs to defeat Khidir SAIPUDNINOV (BRN) 5-4 to advance to the 79kg semifinals. Nokhodi put it into cruise control with a 5-0 lead, only to give up a pair of late takedowns and have to spend the final seconds fighting off a gut wrench attempt.

12:47: Kum Hyok PAK (PRK), an Asian cadet champion back in 2015, looks very sharp in ousting 2022 world bronze medalist Zanabazar ZANDANBUD (MGL) at 57kg, winning 5-0 to set up a semifinal with UDIT (IND)

12:45: Kento YUMIYA (JPN), making his senior UWW debut, enters the semifinal at 57kg with a 10-1 win over Changjun PARK (KOR). He will wrestle Meirambek KARTBAY (KAZ) for a place in the final.

12:40: Almaz SHAMBEKOV (KGZ), who was aiming to improve on his silver medal from a year ago at 57kg, will now have to settle for bronze at best. He led 4-0 more than halfway through the second period of his quarterfinal against UDIT (IND), only to give up a pair of takedowns to fall behind on criteria, then completely fall apart in being dealt a 6-4 loss. 

12:31: The quarterfinals have begun on Mat B, where Meirambek KARTBAY (KAZ) prevails 3-0 over Nodirbek JUMANAZAROV (UZB) at 57kg. The top-seeded Kartbay gets an activity point in the first period and a spin-behind takedown in the second to book a place in the semifinals.

12:30: Abbos RAKHMONOV (UZB) had to dig deep to get his 4-2 win over Muhammad ABDULLAH (PAK). The Pakistan wrestler was leading 2-2 on criteria but Rakhmanov pushed him out of the zone to take a 3-2 lead with 2 minutes remaining. Abdullah got a front headlock exposure in the last second but a review showed that the time was over before he could finish the move.

12:05: Rizabek AITMUKHAN (KAZ), the world champion at 92kg who has moved up to 97kg and is attempting to capture a third straight Asian gold, gets a takedown in each period en route to a 6-0 victory over Andrei ARONOV (KGZ). 

11:51: Alibek OSMONOV (KGZ) got a bit creative in his victory over Shijian ZHOU (CHN) at 79kg. Getting in on a double, he had his head between the Chinese's legs. No matter, he managed to stand up, then hit a roll at the edge for 4. He went on to win 11-3. His reward is a quarterfinal meeting with world bronze medalist Amirmohammad YAZDANI (IRI). 

11:39: Ryunosuke KAMIYA (JPN), the 2022 world U20 silver medalist, ekes out a 3-0 victory at 79kg over Parvinder SINGH (IND) to book a spot in the quarterfinals

11:35: In a 79kg thriller on Mat A, Adilet MARATBAEV (KGZ) is trailing 4-3 when he pulls off a desperate front body lift to turn Magomet EVLOEV (TJK). But Evloev went with the flow and got behind at the buzzer for 1, putting him ahead 5-5 on criteria. A Kyrgyz challenge is lost, making Evloev a 6-5 winner. 

11:35: In a 79kg thriller on Mat A, Adilet MARATBAEV (KGZ) is trailing 4-3 when he pulls off a desperate front body lift to turn Magomet EVLOEV (TJK). But Evloev went with the flow and got behind at the buzzer for 1, putting him ahead 5-5 on criteria. A Kyrgyz challenge is lost, making Evloev a 6-5 winner.

11:28: The 79kg wrestlers are on the mat, and Khadir SAIPUNDINOV (BRN) overwhelms Gurbanmyrat OVEZBERDIYEV TKM) 11-0 to earn a quarterfinal clash with top-seed and world bronze medalist Mohammad NOKHODI (IRI). 

11:28: A rematch of the U20 Asian Championships from last year between UDIT (IND) and Ebrahim KHARI (IRI) with the Indian again breaking the Iranian wrestler in the second period. Khari raced to a 6-1 lead but Udit scored two takedowns and got a point for caution. Khari stormed back with another takedown to lead 8-6 but Udit with a double-leg attack and exposure to hang on for a 10-8 win at 57kg.

11: 21: Kum Hyok (PRK), the first wrestler from the DPR Korea to take the mat as the nation returns to the Asian Championships for the first time since 2019, scores two second-period takedowns in a come-from-behind 4-2 victory over Aiaal BELOLYUBSKII (TJK) at 57kg.

11:19: Zanabazar ZANDANBUD (MGL), a 2022 world bronze medalist, builds up a 6-0 lead in his qualification match at 57kg against Muhammad BILAL (PAK), then gives up a nice single-leg takedown. Zandanbud scores a takedown to go into the break up 8-2. That's how it ends and Zandanbud is into the quarterfinals.

11:10: World U20 bronze medalist Nodirbek JUMANAZAROV (UZB) starts the action on Mat A with a one-sided victory over Kabe MATJANOV (TKM). He will next face top seed Meiranbek KARTBAY (KAZ).

11:00: Welcome to a very sunny day in Bishkek for the Asian Championships. Wrestlers in 57kg, 65kg, 70kg, 79kg and 97kg will be on the mat for the day.