#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

World C'ships: Tynybekova fends off latest Japanese challenge; Fujinami regains world crown

By Ken Marantz

BELGRADE, Serbia (September 21) -- Wily Aisuluu TYNYBEKOVA (KGZ) found a way to beat the latest hot-shot wrestler that Japan threw at her and end a recent series of losses at the hands of the premier powerhouse in women's wrestling.

Tynybekova claimed her third world title and a ticket to her fourth Olympics by masterfully beating back the attack of Sakura MOTOKI (JPN) for a 4-1 victory in the 62kg final as women's wrestling at the World Championships wrapped up on Thursday night.

"The Japanese wrestlers are very strong," Tynybekova said. "We were preparing specifically for them. The coaches knew who I would have to wrestle at this World Championships, so they prepared a strategy for me.

"I just had to go up on the mat and follow all the instructions they had given me. I think I have met their expectations."

Superteen Akari FUJINAMI (JPN) regained the world title at 53kg to give Japan its sixth women's gold of the tournament, while Buse TOSUN (TUR) became the second Turkish women's champion in history with a dramatic victory at 68kg.

In the lone remaining non-Olympic weight, teen titan Amit ELOR (USA) successfully defended her 72kg title, giving the U.S. its lone gold in the women's competition.

The tournament is also serving as the first qualifying tournament for the 2024 Paris Olympics, with five berths available in each of the Olympic weight classes. Japan was the lone country to secure spots in all six divisions of women's wrestling.

Not surprisingly, with six champions Japan also captured its ninth straight team title, compiling 195 points to finish well ahead of the second-place United States with 135. Mongolia, with three silver medalists, finished third with 80.

Tynybekova, who became a national hero in Kyrgyzstan when she became its first-ever women's world champion and Olympic medalist, has had her share of victories and defeats against Japanese opponents.

In recent years, she lost to Yukako KAWAI (JPN) in the final of the Tokyo Olympics, and fell to Nonoka OZAKI (JPN) at last year's World Championships in Belgrade (she would avenge the latter loss at this year's Asian Championships).

"Some people were texting me that I would never be able to become the world champion again, Asian champion, world champion," Tynybekova said. "I just kept silent. I needed just a little time to prove that we are the best."

Facing her this time on the other side of the mat was Motoki, a bronze medalist at 59kg last year who had moved up to the Olympic weight and beat both Kawai and Ozaki to make the team to Belgrade.

Motoki was the aggressor from the get-go, launching her low single attacks. But each time, Tynybekova calmly sat back on Motoki's shoulder and forced a stalemate. It seemed little concern to Tynybekova when she gave up an activity point for the only point of the first period.

In the second period, Tynybekova suddenly and without warning took her first shot, and hit the target, scoring a takedown with a low single to take the lead.

Motoki increased the pressure, but that only played into Tynybekova's hands, as she scored 2 off a counter lift to pad the lead and put Motoki into a bigger hole. Tynybekova never let her get out of it.

"In order to win this gold, I had to work hard for two years, I had to have patience, overcome all the obstacles," Tynybekova said. "Together with the team, coaches, federation, all together we won this gold."

Amid the sting of the defeat, Motoki can be content with having achieved her objective of securing a ticket to the Paris Olympics. The Japan federation has ruled that any wrestler who wins a medal at the World Championships in an Olympic weight would automatically fill the spot without any further playoffs.

For Motoki, that holds even more significance. Her father, Yasutoshi, wrestled at the 2000 Sydney Olympics in Greco-Roman, and it has been her dream since childhood to join him as an Olympian.

Still, the stinging defeat offered a dose of reality, which she will surely use to motivate her in the years ahead.

"I came into the tournament confident that my wrestling could be competitive on the world level," a sobbing Motoki said. "But I'm still a long way away."

Making it to Paris was also the prime motivation for the 19-year-old Fujinami, who regained the 53kg title that she won in 2021 but was unable to defend when a foot injury kept her out of last year's World Championships.

"Last year an injury kept me from competing and it is a bitter memory," Fujinami said. "I thought, 'Next year, I will definitely win the title at the World Championships and later win the gold at the Paris Olympics.' I achieved one of them, the world title, so I'm really happy."

Facing two-time former champion Vanesa KALADZINSKAYA (AIN) in the final, Fujinami was at her devastating best, scoring all of her points on takedowns off her lethal single-leg attack en route to a 10-0 technical fall in 4:43.

The victory, combined with her four wins in the preliminary round Wednesday, extended her current winning streak to 127 matches. She has not lost since the national junior high school championships in June 2017.

Although she secured her ticket to Paris when she won her semifinal on Wednesday, Fujinami kept her focus on the championship match.

"I clinched the spot in Paris, but I've been working the past year to become the world champion," she said. "I was happy yesterday, and I felt relieved. But I still had today to go, so I couldn't be too happy."

Like Tynybekova, Kaladzinskaya has an interesting history in relation to Japanese wrestlers. Both of the Tokyo Olympic bronze medalist's world titles came at the expense of Japanese who ironically would go on to win Olympic titles.

The 30-year-old defeated Eri TOSAKA (JPN) in the 48kg final in 2012 and scored a last-second victory over Mayu MUKAIDA (JPN) at 53kg in 2017.

"I got advice from various people and I was able to do my wrestling," Fujinami said of facing Kaladzinskaya. "She's powerful, not a type you find in Japan."

While Fujinami again stamped herself as one of the most dominant wrestlers on the planet, she also showed a hint of vulnerability in her quarterfinal match on Wednesday against Lucia YEPEZ (ECU). But it only makes her more determined to improve.

Yepez opened the match by taking a 5-0 lead and finished with seven points overall, the most-ever scored on Fujinami by a non-Japanese opponent. Fujinami, who ended up winning the match by fall, regarded having to face adversity as a good experience.

"I think I'm still weak, but I want to be the one who stands out, so I have to get stronger and train harder," she said.

"Honestly speaking for this tournament I kept telling myself, 'Just have fun, just have fun.' In reality, it's not that it wasn't enjoyable, but I wasn't able to do much that was fun. I felt the pressure and I couldn't get my legs to move. It's the first time I experienced that, but I feel it's a sign I have also grown."

After her victory, Fujinami celebrated on the mat with her coach, who also happens to be her father Toshikazu and has been coaching her since she started wrestling as a toddler. After playfully tackling him, the two set out together on a victory lap around the mat carrying the Japanese flag.

At 68kg, Tosun made it to the top of the medal podium after twice winning bronze medals at 72kg with a spectacular victory by fall over Delgermaa ENKHSAIKHAN (MGL) that left the Turk as stunned as her opponent.

Tosun took a 1-0 lead in the first period after scoring a stepout while on the activity clock. Mongolians are well known for their big throws, and in the opening moments of the second period, Enkhsaikhan hit a beauty for a 4-point move.

The only problem was that Tosun never stopped the momentum and rolled through, putting Enkhsaikhan onto her back before clamping down for the fall in 3:15.

With the triumph, Tosun joined Yasmin ADAR (TUR) as the lone woman to win world titles for Turkiye. Adar won 75/76kg golds in 2017 and 2022. She did not return this year to Belgrade to defend her title.

In the non-Olympic weight on the program, Elor kept a firm grip on the 72kg title by holding off the attacks of Davaanasan ENKH AMAR (MGL), using her tremendous strength to power to an 8-2 victory.

"That was my game plan, I wanted to keep pressure on, I wanted to have close contact, and it looks like that's what she wanted also," Elor said. "So it was interesting, I think it's a really good match for me to look back on and learn from.

"I have a lot to work on, a lot to get better and improve at. But at the end of the day, I'm a world champion, which is amazing. I'm so happy."

Elor took a 3-0 lead in the first period with two stepouts sandwiched around an activity point. In the second period, the American scored a snap-down takedown before Enkh Amar finally broke through the armor and scored a takedown of her own, only to see Elor quickly gain a reversal. Elor then added her final points when she stopped a late throw attempt.

"I'm very confident with my hips," Elor said. "I love to rethrow, I like to score off of someone else's throw. But I need to work on my positioning. I shouldn't get in those positions. But it was a great match and I really enjoyed the fight."

The question now for the two-time world champion is what her plans are regarding the Paris Olympics.

"I don't know for sure yet, but most likely I'll go down [to 68kg]," she said. "We'll see because ever since a young age, I've never cut weight. And so if I do go down, it has to be in a healthy way. It has to be what feels best for me and my body."

Yepez gives Ecuador first medal

Another country joined the list of medal winners when Yepez gave Ecuador its first-ever world medal in any style by sweeping to a 10-3 victory over Maria PREVOLARAKI (GRE) in a bronze-medal match at 53kg.

In avenging a 14-4 loss to Prevolaraki in the bronze-medal match last year in the same venue, the lightning-quick Yepez blasted out to a 6-0 lead with three takedowns, then held off a late push to secure the historic bronze.

Another up-and-coming wrestler, world U20 champion ANTIM (UWW), took home the other 53kg bronze by beating Jonna MALMGREN (SWE) in arguably the most entertaining match of the night session, a freewheeling 16-6 technical fall completed as time expired.

The 19-year-old Antim, who had a 4-point barrel roll in the first period to lead 6-6 on criteria, went on a 10-point scoring spree in the second to put the match away and win a medal in her senior world debut.

The most dramatic match came at 68kg, where Irina RINGACI (MDA) squandered a 6-1 lead against 2022 silver medalist Ami ISHII (JPN) and fell behind with 45 seconds left, only to score the winning 2 with a counter-lift with 10 seconds for her second straight bronze.

Ishii, needing to win the match to clinch an Olympic berth for herself, gave up a 4-point counterthrow in the first period that would factor into criteria situations, so she worked to take the outright lead. She managed to do it with three takedowns in the second period.

But as she tried to hold off a late throw from Ringaci, the Moldovan reached over the top and lifted her up and over for 2 and a miracle finish. It was Ringaci's third world medal, having also won the gold at 65kg in 2021.

Koumba LARROQUE (FRA) gave the Olympic host country its first women's quota when she overwhelmed Emma BRUNTIL (USA) by a 10-0 technical fall for the other 68kg bronze and her fourth career world medal.

Larroque, a bronze medalist last year at 65kg, struck early with a 4-point arm throw in the first period, then reeled off three takedowns in the second to end the match in 5:13.

Grace BULLEN (NOR) earned a rare Olympic spot for Norway, scoring a takedown in the first period and a stepout in the second for a 3-0 victory over Bilyana DUDOVA (BUL) at 62kg.

It was Bullen's second world medal, adding to the 59kg silver she won last year. Dudova was the gold medalist a year ago at 59kg.

The other 62kg bronze went to Tokyo Olympic bronze medalist Iryna KOLIADENKO (UKR) with a 10-0 technical fall of Luisa NIEMESCH (GER), a repeat of her quarterfinal victory en route to the gold at the European Championships -- right down to the score.

Koliadenko got her first four points one at a time, with three stepouts and an activity point. Then she got a takedown and reeled off two gut wrenches to end the match at 4:29.

Miwa MORIKAWA (JPN), the 2022 world 65kg champion who was wrestling at 72kg for the first time in her life after failing to make Japan's team at 68kg, will return with a bronze medal after beating Kendra DACHER (FRA) 4-2.

Morikawa went ahead with an activity point and stepout in the first period, then added a stepout with a fleeing point to go up 4-0. Dacher managed a consolation takedown with five seconds left.

For what it's worth, Morikawa completed the collection of world medals, having also won a silver in 2021 at 65kg. But what will be of more concern for her was that Ishii's loss reopened the door for her to the Paris Olympics.

Three-time Asian champion Zhamila BAKBERGENOVA (KAZ), the world silver medalist the past two years, will take home the other 72kg bronze after notching a 4-1 win over Natalia STRZALKA (POL).

Bakbergenova seemed to get the spark she needed after giving up an activity point to fall behind 1-1 on criteria, immediately scoring a stepout and then adding a takedown.

Ishii rebounds

Ishii managed to come back from her heartbreaking defeat and secure the only quota in Paris that Japan had not yet clinched -- although to make it hers, she's going to have to go through the same domestic fight that she went through to get to Belgrade.

Ishii, who could barely move off the mat after her exhausting loss to Ringaci, scored a takedown on a low single in the first period and made that stand in a 2-0 victory over Bruntil in the fifth-place playoff at 68kg.

Sweden and Germany gained the other Olympic spots at stake, with Malmgren beating Prevolaraki by fall at 53kg and Niemesch gaining a second-period takedown to edge Dudova 3-2 at 62kg.

Day 6 Results

Women's Wrestling

53kg (31 entries)
GOLD: Akari FUJINAMI (JPN) df. Vanesa KALADZINSKAYA (AIN) by TF, 10-0, 4:43

BRONZE: Luisa YEPEZ (ECU) df. Maria PREVOLARAKI (GRE), 10-3
BRONZE: ANTIM (UWW) df. Jonna MALMGREN (SWE) by TF, 16-6, 6:00

5th-Place Playoff: Jonna MALMGREN (SWE) df. Maria PREVOLARAKI (GRE) by Fall, 2:09 (2-0)

62kg (34 entries)
GOLD: Aisuluu TYNYBEKOVA (KGZ) df. Sakura MOTOKI (JPN), 4-1

BRONZE: Grace BULLEN (NOR) df. Bilyana DUDOVA (BUL), 3-0
BRONZE: Iryna KOLIADENKO (UKR) df. Luisa NIEMESCH (GER) by TF, 10-0 4:29

5th-Place Playoff: Luisa NIEMESCH (GER) df. Bilyana DUDOVA (BUL), 3-2

68kg (33 entries)
GOLD: Buse TOSUN (TUR) df. Delgermaa ENKHSAIKHAN (MGL) by Fall, 3:14 (3-4)

BRONZE: Koumba LARROQUE (FRA) df. Emma BRUNTIL (USA) by TF, 10-0, 5:13
BRONZE: Irina RINGACI (MDA) df. Ami ISHII (JPN), 8-8

5th-Place Playoff: Ami ISHII (JPN) df. Emma BRUNTIL (USA), 2-0

72kg (18 entries)
GOLD: Amit ELOR (USA) df. Davaanasan ENKH AMAR (MGL), 8-2

BRONZE: Zhamila BAKBERGENOVA (KAZ) df. Natalia STRZALKA (POL), 4-1
BRONZE: Miwa MORIKAWA (JPN) df. Kendra DACHER (FRA), 4-2

Greco-Roman

55kg (20 entries)
GOLD: Eldaniz AZIZLI (AZE) vs. Poya DAD MARZ (IRI)

Semifinal: Eldaniz AZIZLI (AZE) df. Poya DAD MARZ (IRI), 3-2
Semifinal: Nugzari TSURTSUMIA (GEO) df. Jasurbek ORTIKBOEV (UZB), 7-4

77kg (45 entries)
GOLD: Sanan SULEYMANOV (AZE) vs. Akzhol MAKHMUDOV (KGZ)

Semifinal: Sanan SULEYMANOV (AZE) df. Malkhas AMOYAN (ARM), 5-0
Semifinal: Akzhol MAKHMUDOV (KGZ) df. Nao KUSAKA (JPN), 7-5

82kg (24 entries)
GOLD: Rafig HUSEYNOV (AZE) vs. Alireza MOHMADIPIANI (IRI)

Semifinal: Rafig HUSEYNOV (AZE) df. Burhan AKBUDAK (TUR), 5-5
Semifinal: Alireza MOHMADIPIANI (IRI) df. Mihail BRADU (MDA), 5-1

130kg (30 entries)
GOLD: Riza KAYAALP (TUR) vs. Amin MIRZAZADEH (IRI)

Semifinal: Riza KAYAALP (TUR) df. Lingzhe MENG (CHN), 3-1
Semifinal: Amin MIRZAZADEH (IRI) df. Oscar PINO HINDS (CUB), 1-1